{"ok":true,"passport":{"revision_id":"ce18de9b-f259-4de1-96bb-a4bd94af5735","revision_origin":"course","name":"VoiceCraft Media","city":"Sheridan","state":"Wyoming","slug":"voicecraft-media-9b81262b56","canonical_url":"https://mcp-api.admin.gnr.media/public/passports/voicecraft-media-9b81262b56","marketing_passport_html_url":"https://mcp-api.admin.gnr.media/public/passports/voicecraft-media-9b81262b56","compiled_text":"VoiceCraft Media\nMarketing Passport\n\nYour complete marketing foundation, organised in one place.\n\n1. Business Basics\nWebsite Address\nhttps://www.voicecraftmedia.com\n\nBusiness Stage\nGrowing\n\nCountry\nUS\n\nWhich industry best describes your primary business?\nAI content creation and content strategy. We help business owners, coaches, consultants, authors, and speakers use AI to create more content, faster, without it sounding like a robot wrote it. Part training company, part AI studio: we teach a proven system for capturing your voice so AI amplifies you instead of replacing you, then give you the AI tools to keep your posts, emails, and videos consistent and unmistakably yours.\n\nHow does your business primarily operate?\nFully online, and built as a clear path rather than a menu of services. Every new client enters through the Start Here page on our website, which points them to the right first step for where they are today. The path moves from self-guided learning to ongoing AI tools: the Still You book and workbook, the live Still You Blueprint Masterclass, and the self-paced Content Catalyst Accelerator course. Launching January 5, 2027, the Still You AI Studio adds a monthly membership where clients build their own AI brain trained on their voice, clone their voice and on-camera presence, and set up AI agents for their business, all under the VoiceCraft brand with tech support included. Everything is delivered virtually through our website, course platform, and live online sessions.\n\nWhere do you currently serve customers?\nFully online and remote. Clients across the United States, with English-speaking business owners internationally welcome.\n\nIf you have a physical presence, where is it located?\nFully remote.\n\nWhich location matters most for your growth right now?\nWithin the U.S. and international.\n\n2. Mission, Vision, and Values\nMission (what you do and who you help?)\nVoiceCraft Media helps business owners and creators use AI to scale their content without losing the voice that makes them worth listening to. We teach a simple system, the Still You framework, that captures how you actually think and speak so AI amplifies you instead of replacing you.\n\nVision (what success looks like in the future?)\nIn the next 1 to 3 years, the business owners we work with stop choosing between scaling and staying themselves. Their content sounds unmistakably like them, gets made in a fraction of the time, and compounds into audience, authority, and revenue. VoiceCraft becomes the name people think of when they ask how to use AI without sounding like everyone else.\n\nCore values (3–5 guiding principles)\nAI amplifies, it never replaces\nYour voice is the asset, not the product\nHonest first: name the real problem before selling a solution\nSystems over hustle: work smarter, not louder\nEthical, transparent use of AI and honest guarantees\n\n3. Products and Services\nList of core products/services.\nStill You: the book on using AI without losing your voice\nStill You Workbook: the hands-on companion to the book\nVoice DNA Starter Kit: a free tool to start capturing how you sound\nThe Still You Blueprint Masterclass: a live online training for business owners\nContent Catalyst Accelerator: a six-module, self-paced course that captures your Voice DNA and builds a content system that sounds like you\nStill You AI Studio: a monthly membership to build your own AI brain, clone your voice and on-camera presence, and set up AI agents for your business (launching January 5, 2027)\nReach: a visibility and distribution package (coming soon)\n\nOutcomes: the results your customers get.\nA documented Voice DNA profile that tells AI exactly how you think, speak, and write\nAI drafts that sound like you on the first pass, not after the fifth round of prompts\nOne idea turned into many pieces of content across posts, emails, and video\nA repeatable content system built on tools most creators already have (Claude, GPT, Google Workspace, Elevenlabs, HeyGen, and Canva)\nConsistent publishing without your content blending in with everyone else's\nFor Studio members: your own AI voice clone, video clone, and AI agents in one place, replacing separate AI voice and video subscriptions\n\nPricing: how you package or charge for your work.\nSimple, published pricing, bought online. The Still You book is $37, with an optional $17 workbook, backed by the Still You 30-Day Implementation Guarantee. The Still You Blueprint Masterclass is $27, or complimentary with the book, and select sessions are free. The Content Catalyst Accelerator is $1,497, paid in full, backed by the Content Catalyst 14-Day Guarantee. The Still You AI Studio is a monthly subscription at $299 per month; Founding 50 members pay $197 per month for their first six months (first 50 members or through December 31, 2026). Reach pricing will be announced.\n\nHero Offer: the offer that drives most of your revenue.\nThe Content Catalyst Accelerator. Our flagship six-module, 21-lesson course takes business owners from generic AI content to a working content system built on their own Voice DNA. It includes the Voice DNA Audit, the Repurposing Engine, a 30+ prompt library, and the Capstone tool that produces their first full content asset. $1,497, enroll at accelerator.stillyoubook.com. The Still You book and masterclass lead into it.\n\n4. Audience and Customers\nIdeal customer profile (plain English).\nEstablished business owners who already create content and know AI is something they need to use: coaches, consultants, authors, speakers, influencers, and service-based business owners with real expertise to share. They are past the side-hustle stage and short on time. They have tried AI tools, but around the fifth round of prompts the content stops sounding like them. They want more reach without becoming another voice in the void.\n\nCustomer segments (if you serve more than one type of customer).\nBusiness owners and service providers: experts who need consistent content to win clients but have no time to write it.\nAuthors, speakers, and thought leaders: people whose voice is the product and who cannot afford to sound generic.\nContent creators and podcasters with existing libraries: plenty of content, but it is not turning into growth, leads, or revenue.\n\nCustomer Problems: the challenges they face.\n\"I know AI is something I need to understand and use, but I don't want my content to start sounding like everyone else's.\"\n\"By the fifth prompt, it doesn't sound like me anymore.\"\n\"I end up rewriting everything AI gives me, so it isn't saving me any time.\"\n\"I'm creating content all the time, and it isn't turning into leads or revenue.\"\n\"I don't have time to show up consistently.\"\n\"I'm paying for a stack of AI tools and still doing the work myself.\"\n\nWhy do customers choose you?\nBecause we solve for voice, not volume. Generic AI tools and courses teach you to produce more. VoiceCraft starts by capturing your Voice DNA so everything AI creates still sounds like you. Clients get a clear path from a $37 book to a full AI studio, guarantees that ask them to do the work and then deliver, and a framework built and taught by Rena McGill, the Voice DNA Strategist. AI amplifies, it never replaces.\n\n5. Competitors and Differentiators\nDirect Competitors: businesses offering similar products or services.\nAI content and copywriting courses\nPrompt libraries and AI writing programs\nAI content agencies\nStandalone AI voice and video cloning subscriptions\nContent marketing agencies\n\nIndirect Competitors: alternatives your customers might choose instead.\nUsing ChatGPT or Claude on their own with generic prompts\nHiring a freelance writer or ghostwriter\nDoing it themselves and posting whenever they find time\nFree tutorials on YouTube\nDoing nothing and staying invisible\n\nYour Edge: what you do differently and why customers choose you.\nVoice first, tools second. Most AI content help starts with prompts and ends with content that sounds like everyone else. VoiceCraft starts by capturing your Voice DNA, how you actually think, speak, and write, and uses it to guide every tool after that. The result is content that is faster to make and still sounds like you, backed by implementation guarantees and a clear path from a book to a full AI studio. We call the cost of generic AI content the Voice Tax, and our business is eliminating it.\n\n6. Brand Positioning and Messaging\nPositioning Statement: the core idea you want to own.\nVoiceCraft Media eliminates the Voice Tax, so AI amplifies your voice instead of replacing it. It all begins with your Voice DNA.\n\nShort pitch / 7-second explanation.\nYou're using AI to create more content, but by the fifth prompt it doesn't sound like you anymore. That's the Voice Tax. We eliminate it.\n\nHooks/Taglines: memorable lines that spark interest.\nAI won’t replace you. Sounding like AI might.\nAI amplifies. It never replaces.\nAI made your content faster. It also made it forgettable.\nBefore you scale your content, make sure you’re still in it.\nScale your voice. Keep your soul.\nStill you. Just further.\nThe tax nobody put on the sales page.\nYou don’t have a content problem. You have a compounding problem.\nYour clients hired you for your perspective. Your AI is averaging it out.\nYour voice is a fingerprint. Stop prompting for a category.\nThe fifth rewrite is where the Voice Tax shows up.\nYou didn’t build a brand to sound like everybody else.\n\nTone of Voice: choose the style that fits your brand.\nWarm, direct, and encouraging. Expert but approachable, like a smart friend who knows AI and tells it like it is. Quick, clever humor where it fits. Short, punchy sentences. Lead with the reader's problem and what changes for them, not with what we do. Forward-thinking and optimistic about AI, never hype-driven or fear-based. Plain English over tech jargon.\n\n7. Brand Story\nWho is your ideal customer?\nYou’re a coach, consultant, author, speaker or expert-driven business owner, and you’re genuinely good at what you do. You’ve spent years, maybe decades, earning your expertise, and your clients come back and send their friends because of how you think and how you say it. Your business is working, but it’s capped by your hours. Every post, email and video still has to come from you, and between clients, delivery and an actual life, content is always the thing that gets pushed to next week. You’re curious about AI and you’ve tried it, but you won’t trade the voice that built your reputation for a faster, emptier version of yourself.\n\nWhat are they struggling with?\nYou know you should be posting every week and showing up on video, so you did what everyone told you to do and bought the AI tools. Maybe three or four of them, each with its own login and its own monthly bill, and not one of them knows who you are. Somewhere around the fifth round of prompts, your posts started sounding like everyone else’s: polished, fine, forgettable. So you quietly stopped hitting publish, because it didn’t feel like you anymore. Meanwhile you’re watching people with half your experience land the clients and opportunities you know you could earn in your sleep. That’s the Voice Tax, and you’ve been paying it without anyone telling you it existed.\n\nHow does your brand help?\nVoiceCraft is your guide. We start where every other AI shortcut skips: with you. Before you create anything, you capture your Voice DNA, which is the way you think, the phrases you actually use, the stories only you can tell, and the perspective your clients hired you for. Then you build the system around it. If you want to learn the method yourself, my Still You book, live masterclass and Content Catalyst Accelerator course show you how to make AI sound like you instead of like everyone. If you’d rather have it running for you, the Still You AI Studio builds an AI system trained on your voice, so you can create written content, audio and video that’s unmistakably yours, all in one place instead of a pile of half-used subscriptions. And because trust is the whole point, anything AI-made is labeled. AI amplifies. It never replaces.\n\nWhat does life look like after success?\nPicture opening your calendar and finding your content already handled, in your voice, on the channels your clients actually use, while you spent the week doing the work you love. You stop dreading the camera. You stop starting from a blank page. You stop wondering whether your audience can tell. When someone says, “I read your post and it was exactly what I needed,” you know it was really you they were hearing. You’re visible, consistent and unmistakably yourself, and you’ve finally got your time back. Still you. Just further.\n\n8. Brand Personality and Voice\nBrand personality traits.\nWarm and approachable\nDirect: tells it like it is\nEncouraging\nClever, with quick humor\nForward-thinking\nEthical and transparent about AI\n\nVoice Guidelines: the do's and don'ts that keep your communication consistent.\nDo: lead with the reader's pain and what changes for them.\nDo: use short, punchy sentences and plain English.\nDo: use our language: Voice DNA, the Voice Tax, Still You, AI amplifies it never replaces.\nDo: speak to business owners, not side hustlers.\nDo: disclose AI-generated images and AI voice or video clones.\nDon't: open with \"I help\" or \"we help\" statements about ourselves.\nDon't: use hype, fear, or get-rich-quick language, or promise specific income.\nDon't: position VoiceCraft around personal branding or podcasting.\nDon't: use preambles like \"to be honest\" or \"I'll be straight with you.\"\nDon't: promote two offers in one post.\n\nOne-Word Descriptor: the single word that captures your brand's essence.\nUnmistakable\n\n9. Brand Style Guide\nLogo usage notes.\nUse the full-colour logo on white or light backgrounds and the dark-background version (white text, rose tagline) on dark backgrounds. The current tagline is Scale Your Voice. Keep Your Soul. Do not use older versions carrying the tagline Content Reimagined. Own Your Audience. Monetize Smart. Do not recolour, stretch, or add effects to the logo.\n\nBrand colour # numbers\n#1A4895 Blue: core brand blue, headings and primary bands\n#4AADAA Teal: core brand accent, from the logo\n#722F37 Wine: signature accent, used for the tagline Scale your voice, keep your soul\n#C98A92 Rose: tagline colour on the dark-background logo\n#271672 Dark Blue: deep backgrounds and footers\n#4A1B45 Deep Plum: Still You AI Studio sub-brand\n#E3AA27 Gold: Still You AI Studio accent, used sparingly\n#37CA37\n#3B82F6\n#AFB8BC\n#188BF6\n\nFonts / typography.\nHeadlines: Montserrat, bold (700 to 800 weight). Confident, clean, and modern.\nSubheads: Montserrat, medium to semibold (500 to 600).\nBody text: Montserrat, regular (400). Easy to read, warm, and approachable.\nAccent: Poppins, medium (500), used sparingly for a few display headings.\nOverall feel: one consistent sans-serif family that reads as clear and professional without feeling corporate.\n\nVisual preferences.\nBright, rich, and modern, never dark or muted. Clean layouts with plenty of white space and one strong visual idea per piece, not busy layered effects. Bold, scroll-stopping concepts with a different style per post, built on visual metaphors rather than product shots. Rena's face on about one post in three, with calm, natural expressions. No prices or promotions on images. Every AI-generated or AI-altered image carries a visible AI label. Avoid generic stock robots and repeated headline-over-object templates.\n\n10. Website and Infrastructure\nWhat website platform do you use? Tick one. If you select other, please provide the platform name.\nOther: GoHighLevel (GHL)\n\nWhere is your Domain or DNS hosted?\nNamecheap\n\n11. Marketing Channels\nCurrent channels in use.\nLinkedIn: Rena McGill's personal profile, her biweekly LinkedIn newsletter Still You: AI and Your Voice, and the VoiceCraft Media Company Page - www.voicecraftmedia.com\nVoiceCraft Media AI Studio Waiting List Page - www.voicecraftmedia.com/aistudio\nVoiceCraft Media Voice DNA Starter Kit Page (free download)  - www.voicecraftmedia.com/voicedna\nEmail newsletter to the VoiceCraft list\nBlog on voicecraftmedia.com\nLive online masterclasses (the Still You Blueprint)\nVoiceCraft Media FB Business Page (@voicecraftmedia)\nInstagram (@voicecraft_media)\n\nChannels you want to use next.\nA global VoiceCraft community on Facebook\nYouTube, starting with masterclass streams\nPodcast guest appearances\nMasterclasses co-hosted with strategic partners for their audiences\nSearch and AI-answer visibility for AI content topics\n\nPaid vs organic mix (if any).\nMostly organic. LinkedIn, Facebook, Instagram, the newsletter, and the blog carry the weekly content. Paid is a small, targeted layer: Facebook ads to the masterclass plus retargeting for people who already clicked, with a bigger push planned around the public Still You AI Studio launch webinar on January 5, 2027. Also, Facebook ads to the global VoiceCraft community on Facebook\n\n12. Marketing Assets\nExisting assets (logo files, photos, videos, testimonials, case studies, written content).\nLogo files: full-colour VoiceCraft Media logo and a dark-background version, with the tagline Scale Your Voice. Keep Your Soul.\nThe Still You book and workbook, published and available to quote\nFive Still You reader testimonials, all on our website and cleared for public use\nContent Catalyst Accelerator lesson videos; clips with clean beginnings and endings may be used publicly\nThe Still You Blueprint Masterclass slide deck\nFree Voice DNA Starter Kit and the three-part prompt PDF from the masterclass\nInteractive tools: Voice DNA Audit Kit, Prompt Builder, and Capstone content tool\nBlog articles and LinkedIn newsletter issues, including The Tax Nobody Put on the Sales Page\nPress: Blockleaders feature on Rena McGill (October 2026)\nStill You AI Studio flyer and business card\nHeadshots of Rena McGill\nMissing: written case studies with measurable client results\nIn progress: Still You AI Studio sales page and a premium video clone of Rena (December 2026)\n\n13. Keywords and SEO Focus\nCore topics you want to be known for.\nUsing AI without losing your voice\nVoice DNA: capturing how you think, speak, and write\nThe Voice Tax: the hidden cost of generic AI content\nAI content systems and repurposing for business owners\nEthical, transparent use of AI in content\nAI voice, image, and video clones for business\nAI agents for small business\n\nPrimary keywords/themes (the search terms and themes your ideal customers actually use)\nhow to make AI content sound like me\nAI content that sounds human\nAI writing that doesn't sound like AI\nAI content creation for business owners\nhow to train ChatGPT on my writing style\nhow to train Claude on my voice\nAI brand voice\nAI content strategy\nrepurpose content with AI\nAI voice clone for business\nAI video clone for content creation\navoid generic AI content\nVoice DNA\nStill You book & workbook\nStill You AI Studio\n\n14. Goals and Success Metrics\nPrimary business goal (your main focus for the next 6–12 months).\nI want VoiceCraft Media to be the name people think of when they ask, “How do I use AI without losing my voice?” Everyone is racing to make content faster. I’m building the brand that makes sure it still sounds like the person behind it.\n\nGrow the Content Catalyst Accelerator and launch the Still You AI Studio. Fill the Founding 50 by December 31, 2026, run a strong public launch webinar on January 5, 2027, and shift VoiceCraft from being seen as a podcasting agency to being known for AI content creation.\n\nKey outcomes you care about (leads, sales, visibility, etc.).\nFounding 50 Still You AI Studio sign-ups\nContent Catalyst Accelerator enrollments\nMasterclass registrations and live attendance\nEmail list growth\nStill You book sales\nSearch and AI-answer visibility for AI content topics, not podcasting\nReferrals from strategic partners\n\nBiggest constraints: what's limiting progress (time, budget, clarity, systems).\nTime and bandwidth: a solo founder handling the build, marketing, and delivery, with no developer on staff. A lean marketing budget. An online footprint that still reads as a podcasting agency, with old podcast-era pages coming down in December 2026. Newer Facebook, Instagram, and YouTube channels still building an audience.\n","compiled_search_text":"voicecraft media marketing passport your complete marketing foundation, organised in one place. 1. business basics website address https://www.voicecraftmedia.com business stage growing country us which industry best describes your primary business? ai content creation and content strategy. we help business owners, coaches, consultants, authors, and speakers use ai to create more content, faster, without it sounding like a robot wrote it. part training company, part ai studio: we teach a proven system for capturing your voice so ai amplifies you instead of replacing you, then give you the ai tools to keep your posts, emails, and videos consistent and unmistakably yours. how does your business primarily operate? fully online, and built as a clear path rather than a menu of services. every new client enters through the start here page on our website, which points them to the right first step for where they are today. the path moves from self-guided learning to ongoing ai tools: the still you book and workbook, the live still you blueprint masterclass, and the self-paced content catalyst accelerator course. launching january 5, 2027, the still you ai studio adds a monthly membership where clients build their own ai brain trained on their voice, clone their voice and on-camera presence, and set up ai agents for their business, all under the voicecraft brand with tech support included. everything is delivered virtually through our website, course platform, and live online sessions. where do you currently serve customers? fully online and remote. clients across the united states, with english-speaking business owners internationally welcome. if you have a physical presence, where is it located? fully remote. which location matters most for your growth right now? within the u.s. and international. 2. mission, vision, and values mission (what you do and who you help?) voicecraft media helps business owners and creators use ai to scale their content without losing the voice that makes them worth listening to. we teach a simple system, the still you framework, that captures how you actually think and speak so ai amplifies you instead of replacing you. vision (what success looks like in the future?) in the next 1 to 3 years, the business owners we work with stop choosing between scaling and staying themselves. their content sounds unmistakably like them, gets made in a fraction of the time, and compounds into audience, authority, and revenue. voicecraft becomes the name people think of when they ask how to use ai without sounding like everyone else. core values (3–5 guiding principles) ai amplifies, it never replaces your voice is the asset, not the product honest first: name the real problem before selling a solution systems over hustle: work smarter, not louder ethical, transparent use of ai and honest guarantees 3. products and services list of core products/services. still you: the book on using ai without losing your voice still you workbook: the hands-on companion to the book voice dna starter kit: a free tool to start capturing how you sound the still you blueprint masterclass: a live online training for business owners content catalyst accelerator: a six-module, self-paced course that captures your voice dna and builds a content system that sounds like you still you ai studio: a monthly membership to build your own ai brain, clone your voice and on-camera presence, and set up ai agents for your business (launching january 5, 2027) reach: a visibility and distribution package (coming soon) outcomes: the results your customers get. a documented voice dna profile that tells ai exactly how you think, speak, and write ai drafts that sound like you on the first pass, not after the fifth round of prompts one idea turned into many pieces of content across posts, emails, and video a repeatable content system built on tools most creators already have (claude, gpt, google workspace, elevenlabs, heygen, and canva) consistent publishing without your content blending in with everyone else's for studio members: your own ai voice clone, video clone, and ai agents in one place, replacing separate ai voice and video subscriptions pricing: how you package or charge for your work. simple, published pricing, bought online. the still you book is $37, with an optional $17 workbook, backed by the still you 30-day implementation guarantee. the still you blueprint masterclass is $27, or complimentary with the book, and select sessions are free. the content catalyst accelerator is $1,497, paid in full, backed by the content catalyst 14-day guarantee. the still you ai studio is a monthly subscription at $299 per month; founding 50 members pay $197 per month for their first six months (first 50 members or through december 31, 2026). reach pricing will be announced. hero offer: the offer that drives most of your revenue. the content catalyst accelerator. our flagship six-module, 21-lesson course takes business owners from generic ai content to a working content system built on their own voice dna. it includes the voice dna audit, the repurposing engine, a 30+ prompt library, and the capstone tool that produces their first full content asset. $1,497, enroll at accelerator.stillyoubook.com. the still you book and masterclass lead into it. 4. audience and customers ideal customer profile (plain english). established business owners who already create content and know ai is something they need to use: coaches, consultants, authors, speakers, influencers, and service-based business owners with real expertise to share. they are past the side-hustle stage and short on time. they have tried ai tools, but around the fifth round of prompts the content stops sounding like them. they want more reach without becoming another voice in the void. customer segments (if you serve more than one type of customer). business owners and service providers: experts who need consistent content to win clients but have no time to write it. authors, speakers, and thought leaders: people whose voice is the product and who cannot afford to sound generic. content creators and podcasters with existing libraries: plenty of content, but it is not turning into growth, leads, or revenue. customer problems: the challenges they face. \"i know ai is something i need to understand and use, but i don't want my content to start sounding like everyone else's.\" \"by the fifth prompt, it doesn't sound like me anymore.\" \"i end up rewriting everything ai gives me, so it isn't saving me any time.\" \"i'm creating content all the time, and it isn't turning into leads or revenue.\" \"i don't have time to show up consistently.\" \"i'm paying for a stack of ai tools and still doing the work myself.\" why do customers choose you? because we solve for voice, not volume. generic ai tools and courses teach you to produce more. voicecraft starts by capturing your voice dna so everything ai creates still sounds like you. clients get a clear path from a $37 book to a full ai studio, guarantees that ask them to do the work and then deliver, and a framework built and taught by rena mcgill, the voice dna strategist. ai amplifies, it never replaces. 5. competitors and differentiators direct competitors: businesses offering similar products or services. ai content and copywriting courses prompt libraries and ai writing programs ai content agencies standalone ai voice and video cloning subscriptions content marketing agencies indirect competitors: alternatives your customers might choose instead. using chatgpt or claude on their own with generic prompts hiring a freelance writer or ghostwriter doing it themselves and posting whenever they find time free tutorials on youtube doing nothing and staying invisible your edge: what you do differently and why customers choose you. voice first, tools second. most ai content help starts with prompts and ends with content that sounds like everyone else. voicecraft starts by capturing your voice dna, how you actually think, speak, and write, and uses it to guide every tool after that. the result is content that is faster to make and still sounds like you, backed by implementation guarantees and a clear path from a book to a full ai studio. we call the cost of generic ai content the voice tax, and our business is eliminating it. 6. brand positioning and messaging positioning statement: the core idea you want to own. voicecraft media eliminates the voice tax, so ai amplifies your voice instead of replacing it. it all begins with your voice dna. short pitch / 7-second explanation. you're using ai to create more content, but by the fifth prompt it doesn't sound like you anymore. that's the voice tax. we eliminate it. hooks/taglines: memorable lines that spark interest. ai won’t replace you. sounding like ai might. ai amplifies. it never replaces. ai made your content faster. it also made it forgettable. before you scale your content, make sure you’re still in it. scale your voice. keep your soul. still you. just further. the tax nobody put on the sales page. you don’t have a content problem. you have a compounding problem. your clients hired you for your perspective. your ai is averaging it out. your voice is a fingerprint. stop prompting for a category. the fifth rewrite is where the voice tax shows up. you didn’t build a brand to sound like everybody else. tone of voice: choose the style that fits your brand. warm, direct, and encouraging. expert but approachable, like a smart friend who knows ai and tells it like it is. quick, clever humor where it fits. short, punchy sentences. lead with the reader's problem and what changes for them, not with what we do. forward-thinking and optimistic about ai, never hype-driven or fear-based. plain english over tech jargon. 7. brand story who is your ideal customer? you’re a coach, consultant, author, speaker or expert-driven business owner, and you’re genuinely good at what you do. you’ve spent years, maybe decades, earning your expertise, and your clients come back and send their friends because of how you think and how you say it. your business is working, but it’s capped by your hours. every post, email and video still has to come from you, and between clients, delivery and an actual life, content is always the thing that gets pushed to next week. you’re curious about ai and you’ve tried it, but you won’t trade the voice that built your reputation for a faster, emptier version of yourself. what are they struggling with? you know you should be posting every week and showing up on video, so you did what everyone told you to do and bought the ai tools. maybe three or four of them, each with its own login and its own monthly bill, and not one of them knows who you are. somewhere around the fifth round of prompts, your posts started sounding like everyone else’s: polished, fine, forgettable. so you quietly stopped hitting publish, because it didn’t feel like you anymore. meanwhile you’re watching people with half your experience land the clients and opportunities you know you could earn in your sleep. that’s the voice tax, and you’ve been paying it without anyone telling you it existed. how does your brand help? voicecraft is your guide. we start where every other ai shortcut skips: with you. before you create anything, you capture your voice dna, which is the way you think, the phrases you actually use, the stories only you can tell, and the perspective your clients hired you for. then you build the system around it. if you want to learn the method yourself, my still you book, live masterclass and content catalyst accelerator course show you how to make ai sound like you instead of like everyone. if you’d rather have it running for you, the still you ai studio builds an ai system trained on your voice, so you can create written content, audio and video that’s unmistakably yours, all in one place instead of a pile of half-used subscriptions. and because trust is the whole point, anything ai-made is labeled. ai amplifies. it never replaces. what does life look like after success? picture opening your calendar and finding your content already handled, in your voice, on the channels your clients actually use, while you spent the week doing the work you love. you stop dreading the camera. you stop starting from a blank page. you stop wondering whether your audience can tell. when someone says, “i read your post and it was exactly what i needed,” you know it was really you they were hearing. you’re visible, consistent and unmistakably yourself, and you’ve finally got your time back. still you. just further. 8. brand personality and voice brand personality traits. warm and approachable direct: tells it like it is encouraging clever, with quick humor forward-thinking ethical and transparent about ai voice guidelines: the do's and don'ts that keep your communication consistent. do: lead with the reader's pain and what changes for them. do: use short, punchy sentences and plain english. do: use our language: voice dna, the voice tax, still you, ai amplifies it never replaces. do: speak to business owners, not side hustlers. do: disclose ai-generated images and ai voice or video clones. don't: open with \"i help\" or \"we help\" statements about ourselves. don't: use hype, fear, or get-rich-quick language, or promise specific income. don't: position voicecraft around personal branding or podcasting. don't: use preambles like \"to be honest\" or \"i'll be straight with you.\" don't: promote two offers in one post. one-word descriptor: the single word that captures your brand's essence. unmistakable 9. brand style guide logo usage notes. use the full-colour logo on white or light backgrounds and the dark-background version (white text, rose tagline) on dark backgrounds. the current tagline is scale your voice. keep your soul. do not use older versions carrying the tagline content reimagined. own your audience. monetize smart. do not recolour, stretch, or add effects to the logo. brand colour # numbers #1a4895 blue: core brand blue, headings and primary bands #4aadaa teal: core brand accent, from the logo #722f37 wine: signature accent, used for the tagline scale your voice, keep your soul #c98a92 rose: tagline colour on the dark-background logo #271672 dark blue: deep backgrounds and footers #4a1b45 deep plum: still you ai studio sub-brand #e3aa27 gold: still you ai studio accent, used sparingly #37ca37 #3b82f6 #afb8bc #188bf6 fonts / typography. headlines: montserrat, bold (700 to 800 weight). confident, clean, and modern. subheads: montserrat, medium to semibold (500 to 600). body text: montserrat, regular (400). easy to read, warm, and approachable. accent: poppins, medium (500), used sparingly for a few display headings. overall feel: one consistent sans-serif family that reads as clear and professional without feeling corporate. visual preferences. bright, rich, and modern, never dark or muted. clean layouts with plenty of white space and one strong visual idea per piece, not busy layered effects. bold, scroll-stopping concepts with a different style per post, built on visual metaphors rather than product shots. rena's face on about one post in three, with calm, natural expressions. no prices or promotions on images. every ai-generated or ai-altered image carries a visible ai label. avoid generic stock robots and repeated headline-over-object templates. 10. website and infrastructure what website platform do you use? tick one. if you select other, please provide the platform name. other: gohighlevel (ghl) where is your domain or dns hosted? namecheap 11. marketing channels current channels in use. linkedin: rena mcgill's personal profile, her biweekly linkedin newsletter still you: ai and your voice, and the voicecraft media company page - www.voicecraftmedia.com voicecraft media ai studio waiting list page - www.voicecraftmedia.com/aistudio voicecraft media voice dna starter kit page (free download) - www.voicecraftmedia.com/voicedna email newsletter to the voicecraft list blog on voicecraftmedia.com live online masterclasses (the still you blueprint) voicecraft media fb business page (@voicecraftmedia) instagram (@voicecraft_media) channels you want to use next. a global voicecraft community on facebook youtube, starting with masterclass streams podcast guest appearances masterclasses co-hosted with strategic partners for their audiences search and ai-answer visibility for ai content topics paid vs organic mix (if any). mostly organic. linkedin, facebook, instagram, the newsletter, and the blog carry the weekly content. paid is a small, targeted layer: facebook ads to the masterclass plus retargeting for people who already clicked, with a bigger push planned around the public still you ai studio launch webinar on january 5, 2027. also, facebook ads to the global voicecraft community on facebook 12. marketing assets existing assets (logo files, photos, videos, testimonials, case studies, written content). logo files: full-colour voicecraft media logo and a dark-background version, with the tagline scale your voice. keep your soul. the still you book and workbook, published and available to quote five still you reader testimonials, all on our website and cleared for public use content catalyst accelerator lesson videos; clips with clean beginnings and endings may be used publicly the still you blueprint masterclass slide deck free voice dna starter kit and the three-part prompt pdf from the masterclass interactive tools: voice dna audit kit, prompt builder, and capstone content tool blog articles and linkedin newsletter issues, including the tax nobody put on the sales page press: blockleaders feature on rena mcgill (october 2026) still you ai studio flyer and business card headshots of rena mcgill missing: written case studies with measurable client results in progress: still you ai studio sales page and a premium video clone of rena (december 2026) 13. keywords and seo focus core topics you want to be known for. using ai without losing your voice voice dna: capturing how you think, speak, and write the voice tax: the hidden cost of generic ai content ai content systems and repurposing for business owners ethical, transparent use of ai in content ai voice, image, and video clones for business ai agents for small business primary keywords/themes (the search terms and themes your ideal customers actually use) how to make ai content sound like me ai content that sounds human ai writing that doesn't sound like ai ai content creation for business owners how to train chatgpt on my writing style how to train claude on my voice ai brand voice ai content strategy repurpose content with ai ai voice clone for business ai video clone for content creation avoid generic ai content voice dna still you book & workbook still you ai studio 14. goals and success metrics primary business goal (your main focus for the next 6–12 months). i want voicecraft media to be the name people think of when they ask, “how do i use ai without losing my voice?” everyone is racing to make content faster. i’m building the brand that makes sure it still sounds like the person behind it. grow the content catalyst accelerator and launch the still you ai studio. fill the founding 50 by december 31, 2026, run a strong public launch webinar on january 5, 2027, and shift voicecraft from being seen as a podcasting agency to being known for ai content creation. key outcomes you care about (leads, sales, visibility, etc.). founding 50 still you ai studio sign-ups content catalyst accelerator enrollments masterclass registrations and live attendance email list growth still you book sales search and ai-answer visibility for ai content topics, not podcasting referrals from strategic partners biggest constraints: what's limiting progress (time, budget, clarity, systems). time and bandwidth: a solo founder handling the build, marketing, and delivery, with no developer on staff. a lean marketing budget. an online footprint that still reads as a podcasting agency, with old podcast-era pages coming down in december 2026. newer facebook, instagram, and youtube channels still building an audience.","content_hash":"9ddcc8ee1c9a4245b843f66f21b1e2a248cce81d798a8d599c15f0ec8ff4c74f","foundation_line":"Your complete marketing foundation, organised in one place.","published_at":"2026-11-09T22:33:19.893Z","logo_url":"https://mcp-api.admin.gnr.media/public/passports/voicecraft-media-9b81262b56/logo","sections":[{"module_id":"m01","number":1,"heading":"Business Basics","anchor":"business-basics","blocks":[{"question":"Website Address","answer":"https://www.voicecraftmedia.com"},{"question":"Business Stage","answer":"Growing"},{"question":"Country","answer":"US"},{"question":"Which industry best describes your primary business?","answer":"AI content creation and content strategy. We help business owners, coaches, consultants, authors, and speakers use AI to create more content, faster, without it sounding like a robot wrote it. Part training company, part AI studio: we teach a proven system for capturing your voice so AI amplifies you instead of replacing you, then give you the AI tools to keep your posts, emails, and videos consistent and unmistakably yours."},{"question":"How does your business primarily operate?","answer":"Fully online, and built as a clear path rather than a menu of services. Every new client enters through the Start Here page on our website, which points them to the right first step for where they are today. The path moves from self-guided learning to ongoing AI tools: the Still You book and workbook, the live Still You Blueprint Masterclass, and the self-paced Content Catalyst Accelerator course. Launching January 5, 2027, the Still You AI Studio adds a monthly membership where clients build their own AI brain trained on their voice, clone their voice and on-camera presence, and set up AI agents for their business, all under the VoiceCraft brand with tech support included. Everything is delivered virtually through our website, course platform, and live online sessions."},{"question":"Where do you currently serve customers?","answer":"Fully online and remote. Clients across the United States, with English-speaking business owners internationally welcome."},{"question":"If you have a physical presence, where is it located?","answer":"Fully remote."},{"question":"Which location matters most for your growth right now?","answer":"Within the U.S. and international."}]},{"module_id":"m02","number":2,"heading":"Mission, Vision, and Values","anchor":"mission-vision-and-values","blocks":[{"question":"Mission (what you do and who you help?)","answer":"VoiceCraft Media helps business owners and creators use AI to scale their content without losing the voice that makes them worth listening to. We teach a simple system, the Still You framework, that captures how you actually think and speak so AI amplifies you instead of replacing you."},{"question":"Vision (what success looks like in the future?)","answer":"In the next 1 to 3 years, the business owners we work with stop choosing between scaling and staying themselves. Their content sounds unmistakably like them, gets made in a fraction of the time, and compounds into audience, authority, and revenue. VoiceCraft becomes the name people think of when they ask how to use AI without sounding like everyone else."},{"question":"Core values (3–5 guiding principles)","answer":"AI amplifies, it never replaces\nYour voice is the asset, not the product\nHonest first: name the real problem before selling a solution\nSystems over hustle: work smarter, not louder\nEthical, transparent use of AI and honest guarantees"}]},{"module_id":"m03","number":3,"heading":"Products and Services","anchor":"products-and-services","blocks":[{"question":"List of core products/services.","answer":"Still You: the book on using AI without losing your voice\nStill You Workbook: the hands-on companion to the book\nVoice DNA Starter Kit: a free tool to start capturing how you sound\nThe Still You Blueprint Masterclass: a live online training for business owners\nContent Catalyst Accelerator: a six-module, self-paced course that captures your Voice DNA and builds a content system that sounds like you\nStill You AI Studio: a monthly membership to build your own AI brain, clone your voice and on-camera presence, and set up AI agents for your business (launching January 5, 2027)\nReach: a visibility and distribution package (coming soon)"},{"question":"Outcomes: the results your customers get.","answer":"A documented Voice DNA profile that tells AI exactly how you think, speak, and write\nAI drafts that sound like you on the first pass, not after the fifth round of prompts\nOne idea turned into many pieces of content across posts, emails, and video\nA repeatable content system built on tools most creators already have (Claude, GPT, Google Workspace, Elevenlabs, HeyGen, and Canva)\nConsistent publishing without your content blending in with everyone else's\nFor Studio members: your own AI voice clone, video clone, and AI agents in one place, replacing separate AI voice and video subscriptions"},{"question":"Pricing: how you package or charge for your work.","answer":"Simple, published pricing, bought online. The Still You book is $37, with an optional $17 workbook, backed by the Still You 30-Day Implementation Guarantee. The Still You Blueprint Masterclass is $27, or complimentary with the book, and select sessions are free. The Content Catalyst Accelerator is $1,497, paid in full, backed by the Content Catalyst 14-Day Guarantee. The Still You AI Studio is a monthly subscription at $299 per month; Founding 50 members pay $197 per month for their first six months (first 50 members or through December 31, 2026). Reach pricing will be announced."},{"question":"Hero Offer: the offer that drives most of your revenue.","answer":"The Content Catalyst Accelerator. Our flagship six-module, 21-lesson course takes business owners from generic AI content to a working content system built on their own Voice DNA. It includes the Voice DNA Audit, the Repurposing Engine, a 30+ prompt library, and the Capstone tool that produces their first full content asset. $1,497, enroll at accelerator.stillyoubook.com. The Still You book and masterclass lead into it."}]},{"module_id":"m04","number":4,"heading":"Audience and Customers","anchor":"audience-and-customers","blocks":[{"question":"Ideal customer profile (plain English).","answer":"Established business owners who already create content and know AI is something they need to use: coaches, consultants, authors, speakers, influencers, and service-based business owners with real expertise to share. They are past the side-hustle stage and short on time. They have tried AI tools, but around the fifth round of prompts the content stops sounding like them. They want more reach without becoming another voice in the void."},{"question":"Customer segments (if you serve more than one type of customer).","answer":"Business owners and service providers: experts who need consistent content to win clients but have no time to write it.\nAuthors, speakers, and thought leaders: people whose voice is the product and who cannot afford to sound generic.\nContent creators and podcasters with existing libraries: plenty of content, but it is not turning into growth, leads, or revenue."},{"question":"Customer Problems: the challenges they face.","answer":"\"I know AI is something I need to understand and use, but I don't want my content to start sounding like everyone else's.\"\n\"By the fifth prompt, it doesn't sound like me anymore.\"\n\"I end up rewriting everything AI gives me, so it isn't saving me any time.\"\n\"I'm creating content all the time, and it isn't turning into leads or revenue.\"\n\"I don't have time to show up consistently.\"\n\"I'm paying for a stack of AI tools and still doing the work myself.\""},{"question":"Why do customers choose you?","answer":"Because we solve for voice, not volume. Generic AI tools and courses teach you to produce more. VoiceCraft starts by capturing your Voice DNA so everything AI creates still sounds like you. Clients get a clear path from a $37 book to a full AI studio, guarantees that ask them to do the work and then deliver, and a framework built and taught by Rena McGill, the Voice DNA Strategist. AI amplifies, it never replaces."}]},{"module_id":"m05","number":5,"heading":"Competitors and Differentiators","anchor":"competitors-and-differentiators","blocks":[{"question":"Direct Competitors: businesses offering similar products or services.","answer":"AI content and copywriting courses\nPrompt libraries and AI writing programs\nAI content agencies\nStandalone AI voice and video cloning subscriptions\nContent marketing agencies"},{"question":"Indirect Competitors: alternatives your customers might choose instead.","answer":"Using ChatGPT or Claude on their own with generic prompts\nHiring a freelance writer or ghostwriter\nDoing it themselves and posting whenever they find time\nFree tutorials on YouTube\nDoing nothing and staying invisible"},{"question":"Your Edge: what you do differently and why customers choose you.","answer":"Voice first, tools second. Most AI content help starts with prompts and ends with content that sounds like everyone else. VoiceCraft starts by capturing your Voice DNA, how you actually think, speak, and write, and uses it to guide every tool after that. The result is content that is faster to make and still sounds like you, backed by implementation guarantees and a clear path from a book to a full AI studio. We call the cost of generic AI content the Voice Tax, and our business is eliminating it."}]},{"module_id":"m06","number":6,"heading":"Brand Positioning and Messaging","anchor":"brand-positioning-and-messaging","blocks":[{"question":"Positioning Statement: the core idea you want to own.","answer":"VoiceCraft Media eliminates the Voice Tax, so AI amplifies your voice instead of replacing it. It all begins with your Voice DNA."},{"question":"Short pitch / 7-second explanation.","answer":"You're using AI to create more content, but by the fifth prompt it doesn't sound like you anymore. That's the Voice Tax. We eliminate it."},{"question":"Hooks/Taglines: memorable lines that spark interest.","answer":"AI won’t replace you. Sounding like AI might.\nAI amplifies. It never replaces.\nAI made your content faster. It also made it forgettable.\nBefore you scale your content, make sure you’re still in it.\nScale your voice. Keep your soul.\nStill you. Just further.\nThe tax nobody put on the sales page.\nYou don’t have a content problem. You have a compounding problem.\nYour clients hired you for your perspective. Your AI is averaging it out.\nYour voice is a fingerprint. Stop prompting for a category.\nThe fifth rewrite is where the Voice Tax shows up.\nYou didn’t build a brand to sound like everybody else."},{"question":"Tone of Voice: choose the style that fits your brand.","answer":"Warm, direct, and encouraging. Expert but approachable, like a smart friend who knows AI and tells it like it is. Quick, clever humor where it fits. Short, punchy sentences. Lead with the reader's problem and what changes for them, not with what we do. Forward-thinking and optimistic about AI, never hype-driven or fear-based. Plain English over tech jargon."}]},{"module_id":"m07","number":7,"heading":"Brand Story","anchor":"brand-story","blocks":[{"question":"Who is your ideal customer?","answer":"You’re a coach, consultant, author, speaker or expert-driven business owner, and you’re genuinely good at what you do. You’ve spent years, maybe decades, earning your expertise, and your clients come back and send their friends because of how you think and how you say it. Your business is working, but it’s capped by your hours. Every post, email and video still has to come from you, and between clients, delivery and an actual life, content is always the thing that gets pushed to next week. You’re curious about AI and you’ve tried it, but you won’t trade the voice that built your reputation for a faster, emptier version of yourself."},{"question":"What are they struggling with?","answer":"You know you should be posting every week and showing up on video, so you did what everyone told you to do and bought the AI tools. Maybe three or four of them, each with its own login and its own monthly bill, and not one of them knows who you are. Somewhere around the fifth round of prompts, your posts started sounding like everyone else’s: polished, fine, forgettable. So you quietly stopped hitting publish, because it didn’t feel like you anymore. Meanwhile you’re watching people with half your experience land the clients and opportunities you know you could earn in your sleep. That’s the Voice Tax, and you’ve been paying it without anyone telling you it existed."},{"question":"How does your brand help?","answer":"VoiceCraft is your guide. We start where every other AI shortcut skips: with you. Before you create anything, you capture your Voice DNA, which is the way you think, the phrases you actually use, the stories only you can tell, and the perspective your clients hired you for. Then you build the system around it. If you want to learn the method yourself, my Still You book, live masterclass and Content Catalyst Accelerator course show you how to make AI sound like you instead of like everyone. If you’d rather have it running for you, the Still You AI Studio builds an AI system trained on your voice, so you can create written content, audio and video that’s unmistakably yours, all in one place instead of a pile of half-used subscriptions. And because trust is the whole point, anything AI-made is labeled. AI amplifies. It never replaces."},{"question":"What does life look like after success?","answer":"Picture opening your calendar and finding your content already handled, in your voice, on the channels your clients actually use, while you spent the week doing the work you love. You stop dreading the camera. You stop starting from a blank page. You stop wondering whether your audience can tell. When someone says, “I read your post and it was exactly what I needed,” you know it was really you they were hearing. You’re visible, consistent and unmistakably yourself, and you’ve finally got your time back. Still you. Just further."}]},{"module_id":"m08","number":8,"heading":"Brand Personality and Voice","anchor":"brand-personality-and-voice","blocks":[{"question":"Brand personality traits.","answer":"Warm and approachable\nDirect: tells it like it is\nEncouraging\nClever, with quick humor\nForward-thinking\nEthical and transparent about AI"},{"question":"Voice Guidelines: the do's and don'ts that keep your communication consistent.","answer":"Do: lead with the reader's pain and what changes for them.\nDo: use short, punchy sentences and plain English.\nDo: use our language: Voice DNA, the Voice Tax, Still You, AI amplifies it never replaces.\nDo: speak to business owners, not side hustlers.\nDo: disclose AI-generated images and AI voice or video clones.\nDon't: open with \"I help\" or \"we help\" statements about ourselves.\nDon't: use hype, fear, or get-rich-quick language, or promise specific income.\nDon't: position VoiceCraft around personal branding or podcasting.\nDon't: use preambles like \"to be honest\" or \"I'll be straight with you.\"\nDon't: promote two offers in one post."},{"question":"One-Word Descriptor: the single word that captures your brand's essence.","answer":"Unmistakable"}]},{"module_id":"m09","number":9,"heading":"Brand Style Guide","anchor":"brand-style-guide","blocks":[{"question":"Logo usage notes.","answer":"Use the full-colour logo on white or light backgrounds and the dark-background version (white text, rose tagline) on dark backgrounds. The current tagline is Scale Your Voice. Keep Your Soul. Do not use older versions carrying the tagline Content Reimagined. Own Your Audience. Monetize Smart. Do not recolour, stretch, or add effects to the logo."},{"question":"Brand colour # numbers","answer":"#1A4895 Blue: core brand blue, headings and primary bands\n#4AADAA Teal: core brand accent, from the logo\n#722F37 Wine: signature accent, used for the tagline Scale your voice, keep your soul\n#C98A92 Rose: tagline colour on the dark-background logo\n#271672 Dark Blue: deep backgrounds and footers\n#4A1B45 Deep Plum: Still You AI Studio sub-brand\n#E3AA27 Gold: Still You AI Studio accent, used sparingly\n#37CA37\n#3B82F6\n#AFB8BC\n#188BF6"},{"question":"Fonts / typography.","answer":"Headlines: Montserrat, bold (700 to 800 weight). Confident, clean, and modern.\nSubheads: Montserrat, medium to semibold (500 to 600).\nBody text: Montserrat, regular (400). Easy to read, warm, and approachable.\nAccent: Poppins, medium (500), used sparingly for a few display headings.\nOverall feel: one consistent sans-serif family that reads as clear and professional without feeling corporate."},{"question":"Visual preferences.","answer":"Bright, rich, and modern, never dark or muted. Clean layouts with plenty of white space and one strong visual idea per piece, not busy layered effects. Bold, scroll-stopping concepts with a different style per post, built on visual metaphors rather than product shots. Rena's face on about one post in three, with calm, natural expressions. No prices or promotions on images. Every AI-generated or AI-altered image carries a visible AI label. Avoid generic stock robots and repeated headline-over-object templates."}]},{"module_id":"m10","number":10,"heading":"Website and Infrastructure","anchor":"website-and-infrastructure","blocks":[{"question":"What website platform do you use? Tick one. If you select other, please provide the platform name.","answer":"Other: GoHighLevel (GHL)"},{"question":"Where is your Domain or DNS hosted?","answer":"Namecheap"}]},{"module_id":"m11","number":11,"heading":"Marketing Channels","anchor":"marketing-channels","blocks":[{"question":"Current channels in use.","answer":"LinkedIn: Rena McGill's personal profile, her biweekly LinkedIn newsletter Still You: AI and Your Voice, and the VoiceCraft Media Company Page - www.voicecraftmedia.com\nVoiceCraft Media AI Studio Waiting List Page - www.voicecraftmedia.com/aistudio\nVoiceCraft Media Voice DNA Starter Kit Page (free download)  - www.voicecraftmedia.com/voicedna\nEmail newsletter to the VoiceCraft list\nBlog on voicecraftmedia.com\nLive online masterclasses (the Still You Blueprint)\nVoiceCraft Media FB Business Page (@voicecraftmedia)\nInstagram (@voicecraft_media)"},{"question":"Channels you want to use next.","answer":"A global VoiceCraft community on Facebook\nYouTube, starting with masterclass streams\nPodcast guest appearances\nMasterclasses co-hosted with strategic partners for their audiences\nSearch and AI-answer visibility for AI content topics"},{"question":"Paid vs organic mix (if any).","answer":"Mostly organic. LinkedIn, Facebook, Instagram, the newsletter, and the blog carry the weekly content. Paid is a small, targeted layer: Facebook ads to the masterclass plus retargeting for people who already clicked, with a bigger push planned around the public Still You AI Studio launch webinar on January 5, 2027. Also, Facebook ads to the global VoiceCraft community on Facebook"}]},{"module_id":"m12","number":12,"heading":"Marketing Assets","anchor":"marketing-assets","blocks":[{"question":"Existing assets (logo files, photos, videos, testimonials, case studies, written content).","answer":"Logo files: full-colour VoiceCraft Media logo and a dark-background version, with the tagline Scale Your Voice. Keep Your Soul.\nThe Still You book and workbook, published and available to quote\nFive Still You reader testimonials, all on our website and cleared for public use\nContent Catalyst Accelerator lesson videos; clips with clean beginnings and endings may be used publicly\nThe Still You Blueprint Masterclass slide deck\nFree Voice DNA Starter Kit and the three-part prompt PDF from the masterclass\nInteractive tools: Voice DNA Audit Kit, Prompt Builder, and Capstone content tool\nBlog articles and LinkedIn newsletter issues, including The Tax Nobody Put on the Sales Page\nPress: Blockleaders feature on Rena McGill (October 2026)\nStill You AI Studio flyer and business card\nHeadshots of Rena McGill\nMissing: written case studies with measurable client results\nIn progress: Still You AI Studio sales page and a premium video clone of Rena (December 2026)"}]},{"module_id":"m13","number":13,"heading":"Keywords and SEO Focus","anchor":"keywords-and-seo-focus","blocks":[{"question":"Core topics you want to be known for.","answer":"Using AI without losing your voice\nVoice DNA: capturing how you think, speak, and write\nThe Voice Tax: the hidden cost of generic AI content\nAI content systems and repurposing for business owners\nEthical, transparent use of AI in content\nAI voice, image, and video clones for business\nAI agents for small business"},{"question":"Primary keywords/themes (the search terms and themes your ideal customers actually use)","answer":"how to make AI content sound like me\nAI content that sounds human\nAI writing that doesn't sound like AI\nAI content creation for business owners\nhow to train ChatGPT on my writing style\nhow to train Claude on my voice\nAI brand voice\nAI content strategy\nrepurpose content with AI\nAI voice clone for business\nAI video clone for content creation\navoid generic AI content\nVoice DNA\nStill You book & workbook\nStill You AI Studio"}]},{"module_id":"m14","number":14,"heading":"Goals and Success Metrics","anchor":"goals-and-success-metrics","blocks":[{"question":"Primary business goal (your main focus for the next 6–12 months).","answer":"I want VoiceCraft Media to be the name people think of when they ask, “How do I use AI without losing my voice?” Everyone is racing to make content faster. I’m building the brand that makes sure it still sounds like the person behind it.\n\nGrow the Content Catalyst Accelerator and launch the Still You AI Studio. Fill the Founding 50 by December 31, 2026, run a strong public launch webinar on January 5, 2027, and shift VoiceCraft from being seen as a podcasting agency to being known for AI content creation."},{"question":"Key outcomes you care about (leads, sales, visibility, etc.).","answer":"Founding 50 Still You AI Studio sign-ups\nContent Catalyst Accelerator enrollments\nMasterclass registrations and live attendance\nEmail list growth\nStill You book sales\nSearch and AI-answer visibility for AI content topics, not podcasting\nReferrals from strategic partners"},{"question":"Biggest constraints: what's limiting progress (time, budget, clarity, systems).","answer":"Time and bandwidth: a solo founder handling the build, marketing, and delivery, with no developer on staff. A lean marketing budget. An online footprint that still reads as a podcasting agency, with old podcast-era pages coming down in December 2026. Newer Facebook, Instagram, and YouTube channels still building an audience."}]}]}}