{"ok":true,"passport":{"revision_id":"6ac13678-87fc-49c5-a585-adb1c822c587","revision_origin":"course","name":"solvee","city":"Tallinn","state":"Harju Maakond","slug":"solvee-72b351c49b","canonical_url":"https://mcp-api.admin.gnr.media/public/passports/solvee-72b351c49b","marketing_passport_html_url":"https://mcp-api.admin.gnr.media/public/passports/solvee-72b351c49b","compiled_text":"solvee\nMarketing Passport\n\nYour complete marketing foundation, organised in one place.\n\n1. Business Basics\nWebsite Address\nhttps://solvee.app\n\nBusiness Stage\nGrowing\n\nCountry\nEE\n\nWhich industry best describes your primary business?\nStartup support and founder software. An AI accelerator for founders who are actively looking to raise, plus investment readiness software for accelerators, incubators and founder communities.\n\nHow does your business primarily operate?\nOnline software (SaaS). Founders use solvee directly in the browser at my.solvee.app. Accelerators, incubators and founder communities run their programs on solvee with a portfolio dashboard and a solvee seat for each founder, starting with a free pilot. Founders can also book short onboarding and coaching calls.\n\nWhere do you currently serve customers?\nRemote and international. The United States is the primary market, with founders and programs across Europe as well.\n\nIf you have a physical presence, where is it located?\nCommercial in Confidence\n\nWhich location matters most for your growth right now?\nThe United States, especially US accelerators, incubators and founder communities. Europe follows later.\n\n2. Mission, Vision, and Values\nMission (what you do and who you help?)\nsolvee helps founders who are actively looking to raise build investable, profitable businesses on real evidence instead of assumptions. We apply proven business frameworks to each founder's specific business, show them what investors will ask and where their gaps are, and help the accelerators and mentors who support them see clearly where every founder stands.\n\nVision (what success looks like in the future?)\nEvery founder going into a raise knows exactly where their business stands and what to fix next, so raising becomes a choice rather than a lifeline. Accelerators and founder communities run on transparent, validated data instead of founder self-reports, so mentoring sessions have real impact, programs raise their success rate, and investors meet better prepared founders.\n\nCore values (3–5 guiding principles)\nEvidence over assumptions: decisions rest on validated data, not gut feeling\nApplication over knowledge: every insight ends in a concrete next action\nHonest scoring: a critical baseline is more useful than a flattering one\nTransparency: founders, mentors and investors see the same clear picture\nFounder first: no equity, no application, no gatekeeping\n\n3. Products and Services\nList of core products/services.\nsolvee for founders: an AI accelerator that builds your strategy around your specific business and turns it into daily direction\nInvestment readiness score: a live score for the round you're targeting (angel, pre-seed, seed, Series A) with the gaps to close\nPitch deck scan: upload your deck and get an investor readiness report scored by pillar\nFree website business scan: scores your website on customer, value proposition, positioning and offer\nBusiness advisor: an AI advisor that knows your business and gives the right advice at the right time\nCohort Radar: a portfolio dashboard for accelerators, incubators and founder communities showing investment readiness, mentoring priorities and engagement for every founder\nShort coaching calls for specific issues\n\nOutcomes: the results your customers get.\nFounders know where they stand with investors for the round they're targeting and which gaps to close first. They build on validated customer, solution and market evidence rather than assumptions, make tough decisions faster, and go into investor conversations prepared for the questions they'll be asked. Programs and mentors see unbiased, up-to-date data on every founder before each session, so mentoring time goes into solving real problems instead of catching up, and programs can spot which founders are close to investment-ready.\n\nPricing: how you package or charge for your work.\nA free demo with no signup. The Founder plan is $49 per month, with no equity, no application and no cohort. An Accelerator plan for founders who are actively raising, with full financials and investment readiness, is coming soon. Pitch deck scans are sold as credit packs. Accelerators, incubators and founder communities pay per active founder seat plus the portfolio dashboard, and every program starts with a free pilot.\n\nHero Offer: the offer that drives most of your revenue.\nsolvee for programs: Cohort Radar plus a solvee seat for every founder. Accelerators and founder communities see investment readiness, mentoring priorities and engagement across their whole portfolio, while each founder uses solvee to close their gaps and get investor-ready.\n\n4. Audience and Customers\nIdeal customer profile (plain English).\nFounders who are actively looking to raise, typically for an angel, pre-seed or seed round, often inside an accelerator, incubator or founder community. They build B2B SaaS or B2B services, have a working product or service but limited traction, and know how to build a product but not yet how to build a business investors will back. They're AI-fluent, allergic to hype, and based in US and EU tech hubs.\n\nCustomer segments (if you serve more than one type of customer).\nFounders actively looking to raise: angel, pre-seed and seed founders who need to know how investors will see their business and what to fix first.\nAccelerators, incubators and founder communities: program managers and mentors who want transparent, validated data on every founder in their portfolio and a higher success rate.\nInvestors and venture funds: want a clear view of how candidates and portfolio companies are doing without manual reporting.\n\nCustomer Problems: the challenges they face.\n\"I don't know if I'm actually ready to raise, or what investors will poke holes in.\"\n\"I have plenty of frameworks and advice, but no time to apply them to my own business.\"\n\"I don't know what to work on next.\"\n\"I'm building on assumptions I never really tested.\"\nFor programs: \"Our mentoring sessions turn into catching up on what the founder says happened instead of solving real problems.\"\n\"We can't see which founders are close to investment-ready until it's too late.\"\n\"Founders agree on next steps and then don't follow through.\"\n\nWhy do customers choose you?\nsolvee doesn't only know what the founder knows. It compares the current state of the business against proven frameworks, so it also surfaces what the founder doesn't know yet and turns those gaps into concrete next steps. Founders get an honest investment readiness score for the round they're targeting, with no equity, no application and no cohort. Programs get the same transparent view across their whole portfolio.\n\n5. Competitors and Differentiators\nDirect Competitors: businesses offering similar products or services.\nInvestment readiness scoring tools and pitch deck graders\nFundraising readiness courses and platforms\nPortfolio and cohort management tools for accelerators\nAI startup coaching and mentoring tools\n\nIndirect Competitors: alternatives your customers might choose instead.\nTraditional equity-based accelerator programs\nGeneric AI chat assistants used to review strategy or pitch decks\nBusiness coaches, mentors and fractional advisors\nTemplates, books and online courses on startup frameworks\nSpreadsheets and founder self-reports used by programs to track progress\nDoing nothing and going into investor meetings unprepared\n\nYour Edge: what you do differently and why customers choose you.\nsolvee is a method that was productized with AI, not an AI tool looking for a method. It applies proven frameworks to each founder's specific business, scores investment readiness per round from an honest baseline, and connects every gap to a concrete next step inside solvee. For programs it's one shared source of truth: the founder works in solvee and the program sees validated progress in Cohort Radar, without manual reporting.\n\n6. Brand Positioning and Messaging\nPositioning Statement: the core idea you want to own.\nsolvee is the AI accelerator that gets founders investment-ready and gives the programs that support them a clear view of every founder's readiness.\n\nShort pitch / 7-second explanation.\nsolvee is an AI accelerator for founders who are actively looking to raise. It applies proven frameworks to your specific business, shows you how investors will score you for your round, and tells you exactly what to fix next. Accelerators use it to see where every founder in their portfolio stands.\n\nHooks/Taglines: memorable lines that spark interest.\nKnow what investors will ask before they ask it.\nInvestors ask the same questions anyway. Be ready from day one.\nYour investment readiness, scored for the round you're raising.\nStop guessing what to work on next.\nBuild on evidence, not assumptions.\nMake every mentor session count.\nRaise because you want to, not because you have to.\n\nTone of Voice: choose the style that fits your brand.\nCalm, direct and practical, like an experienced founder talking to another founder over coffee. Plain language, concrete examples, honest about gaps. Confident without hype. No exclamation marks, no buzzwords, no em dashes. solvee is always written in lowercase.\n\n7. Brand Story\nWho is your ideal customer?\nA founder who is actively looking to raise, usually for an angel or pre-seed round. They know how to build a product or deliver a service, but not yet how to build a business investors will back. Many are in an accelerator, incubator or founder community. Others come to solvee directly.\n\nWhat are they struggling with?\nThey are about to pitch without knowing how investors will see their business. Their strategy lives in scattered documents and in their head, their numbers aren't transparent, and mentor sessions go to catching up instead of moving forward. They have plenty of frameworks and advice but no reliable way to apply them to their own business, so they can't tell which gaps will cost them the round until an investor points them out.\n\nHow does your brand help?\nsolvee is an AI accelerator that builds each founder's strategy around their specific business, compares where the business is now against proven frameworks, and shows the founder what they don't know yet. A live investment readiness score for the round they're targeting shows where they stand and which gaps to close first, and the business advisor turns that into concrete next actions every day. Their program and mentors see the same picture, so every session counts.\n\nWhat does life look like after success?\nThe founder walks into investor conversations knowing exactly where the business stands, with validated evidence and answers to the questions investors always ask. Raising becomes a choice they make from a position of strength. Mentors spend sessions on decisions instead of status updates, and the business underneath is built to be profitable, whether or not the round closes.\n\n8. Brand Personality and Voice\nBrand personality traits.\nHonest\nPractical\nCalm\nRigorous\nFounder-friendly\n\nVoice Guidelines: the do's and don'ts that keep your communication consistent.\nDo: write in plain, concrete language; use contractions; speak to the founder directly; lead with outcomes (a validated, investable business) rather than process; be honest about what's still in development; end with a clear next step or a soft question.\nDon't: use hype, buzzwords, exclamation marks, em dashes or staccato fragment runs; capitalise solvee; use \"walk away\" or anything implying founders finish and leave; use \"compound\" as a verb; frame fundraising as a lifeline; frame solvee as gatekeeping, blocking or policing; position solvee against mentors or coaches; take shots at competitors.\n\nOne-Word Descriptor: the single word that captures your brand's essence.\nClarity\n\n9. Brand Style Guide\nLogo usage notes.\nUse the lime logo on the dark teal background. Lime is reserved for the logo and action accents. Always write solvee in lowercase, including at the start of a sentence.\n\nBrand colour # numbers\n#053434 dark teal, primary background (with a soft radial glow)\n#C7F265 lime, reserved for the logo and action accents only\n#F4F1EA cream, primary text\n#AED8C5 seagrass, secondary text\n\nFonts / typography.\nNohemi Medium and Bold for headlines and display text, DM Sans for body copy, and DM Mono for labels, URLs and small technical details. The feel is modern, calm and precise.\n\nVisual preferences.\nDark teal backgrounds with cream text and sparing lime accents. Real founder photos, real product screenshots and screen recordings, typographic cards and carousels. Clean, spacious layouts. Avoid AI-generated images, generic stock imagery, clutter and overuse of lime.\n\n10. Website and Infrastructure\nWhat website platform do you use? Tick one. If you select other, please provide the platform name.\nOther: Lovable\n\nWhere is your Domain or DNS hosted?\nUnsure\n\n11. Marketing Channels\nCurrent channels in use.\nLinkedIn (Christof's personal profile and the solvee company page), the solvee blog at solvee.app/blog with SEO and answer-engine optimised articles, Instagram, X, the free website business scan and pitch deck scan on solvee.app, speaking slots in front of founders and investors, and partnerships and referrals through accelerators and founder communities.\n\nChannels you want to use next.\nPartner and referral marketing between US accelerators, incubators and founder communities, backed by case studies and video testimonials; affiliate partnerships with fundraising platforms; more speaking slots in front of founders and investors.\n\nPaid vs organic mix (if any).\nOrganic today: content, SEO and answer-engine optimisation, partnerships and referrals. Controlled paid ads come later, once partner case studies prove the model.\n\n12. Marketing Assets\nExisting assets (logo files, photos, videos, testimonials, case studies, written content).\nLogo files and a full brand visual system (colours, fonts, templates)\nBranded LinkedIn banners, wallpapers, carousel templates, animated post visuals and static post cards\nProduct screenshots and screen recordings of the founder app and Cohort Radar\nLive free demo at my.solvee.app (no signup) and a partner dashboard demo at dashboard.solvee.app\nFree website business scan, pitch deck scan, startup valuation calculator and templates on solvee.app\nA library of blog posts for startup founders at solvee.app/blog\nVideo testimonials with solvee users in production\nMissing: a published case study from a partner program, planned once the first pilots finish\n\n13. Keywords and SEO Focus\nCore topics you want to be known for.\nInvestment readiness for founders who are raising\nPreparing to raise a pre-seed or seed round\nWhat investors look for at each round\nStartup foundations: ICP, value proposition, positioning and offer\nValidating a business on evidence instead of assumptions\nWhat to work on next as a startup founder\nRunning accelerator and founder programs on transparent data\nGetting more out of mentoring\n\nPrimary keywords/themes (the search terms and themes your ideal customers actually use)\ninvestment readiness score\nam I ready to raise\nhow to prepare for a pre-seed round\npitch deck review\npitch deck score\ninvestor readiness checklist\nwhat investors look for in pre-seed startups\nAI accelerator for startups\naccelerator without equity\nstartup ideal customer profile\nstartup value proposition\nhow to know what to work on next as a founder\naccelerator portfolio management software\ncohort management for accelerators\n\n14. Goals and Success Metrics\nPrimary business goal (your main focus for the next 6–12 months).\nWin more accelerator, incubator and founder community partners, starting in the US, and turn current pilots into paying programs with published case studies. Launch the Accelerator plan for founders who are actively raising, including the financial dashboard, by January 2027 at the latest.\n\nKey outcomes you care about (leads, sales, visibility, etc.).\nNew partner programs signed and pilots converted to paid; founders actively using solvee each week; founders improving their investment readiness score over time; qualified leads from the website and pitch deck scans; visibility with accelerators, founders and investors; case studies and testimonials from partner programs.\n\nBiggest constraints: what's limiting progress (time, budget, clarity, systems).\nTime and bandwidth as a solo founder, a lean development budget, building enough proof (case studies and testimonials) to win new programs, and getting founders inside partner programs to activate and keep using solvee.\n","compiled_search_text":"solvee marketing passport your complete marketing foundation, organised in one place. 1. business basics website address https://solvee.app business stage growing country ee which industry best describes your primary business? startup support and founder software. an ai accelerator for founders who are actively looking to raise, plus investment readiness software for accelerators, incubators and founder communities. how does your business primarily operate? online software (saas). founders use solvee directly in the browser at my.solvee.app. accelerators, incubators and founder communities run their programs on solvee with a portfolio dashboard and a solvee seat for each founder, starting with a free pilot. founders can also book short onboarding and coaching calls. where do you currently serve customers? remote and international. the united states is the primary market, with founders and programs across europe as well. if you have a physical presence, where is it located? commercial in confidence which location matters most for your growth right now? the united states, especially us accelerators, incubators and founder communities. europe follows later. 2. mission, vision, and values mission (what you do and who you help?) solvee helps founders who are actively looking to raise build investable, profitable businesses on real evidence instead of assumptions. we apply proven business frameworks to each founder's specific business, show them what investors will ask and where their gaps are, and help the accelerators and mentors who support them see clearly where every founder stands. vision (what success looks like in the future?) every founder going into a raise knows exactly where their business stands and what to fix next, so raising becomes a choice rather than a lifeline. accelerators and founder communities run on transparent, validated data instead of founder self-reports, so mentoring sessions have real impact, programs raise their success rate, and investors meet better prepared founders. core values (3–5 guiding principles) evidence over assumptions: decisions rest on validated data, not gut feeling application over knowledge: every insight ends in a concrete next action honest scoring: a critical baseline is more useful than a flattering one transparency: founders, mentors and investors see the same clear picture founder first: no equity, no application, no gatekeeping 3. products and services list of core products/services. solvee for founders: an ai accelerator that builds your strategy around your specific business and turns it into daily direction investment readiness score: a live score for the round you're targeting (angel, pre-seed, seed, series a) with the gaps to close pitch deck scan: upload your deck and get an investor readiness report scored by pillar free website business scan: scores your website on customer, value proposition, positioning and offer business advisor: an ai advisor that knows your business and gives the right advice at the right time cohort radar: a portfolio dashboard for accelerators, incubators and founder communities showing investment readiness, mentoring priorities and engagement for every founder short coaching calls for specific issues outcomes: the results your customers get. founders know where they stand with investors for the round they're targeting and which gaps to close first. they build on validated customer, solution and market evidence rather than assumptions, make tough decisions faster, and go into investor conversations prepared for the questions they'll be asked. programs and mentors see unbiased, up-to-date data on every founder before each session, so mentoring time goes into solving real problems instead of catching up, and programs can spot which founders are close to investment-ready. pricing: how you package or charge for your work. a free demo with no signup. the founder plan is $49 per month, with no equity, no application and no cohort. an accelerator plan for founders who are actively raising, with full financials and investment readiness, is coming soon. pitch deck scans are sold as credit packs. accelerators, incubators and founder communities pay per active founder seat plus the portfolio dashboard, and every program starts with a free pilot. hero offer: the offer that drives most of your revenue. solvee for programs: cohort radar plus a solvee seat for every founder. accelerators and founder communities see investment readiness, mentoring priorities and engagement across their whole portfolio, while each founder uses solvee to close their gaps and get investor-ready. 4. audience and customers ideal customer profile (plain english). founders who are actively looking to raise, typically for an angel, pre-seed or seed round, often inside an accelerator, incubator or founder community. they build b2b saas or b2b services, have a working product or service but limited traction, and know how to build a product but not yet how to build a business investors will back. they're ai-fluent, allergic to hype, and based in us and eu tech hubs. customer segments (if you serve more than one type of customer). founders actively looking to raise: angel, pre-seed and seed founders who need to know how investors will see their business and what to fix first. accelerators, incubators and founder communities: program managers and mentors who want transparent, validated data on every founder in their portfolio and a higher success rate. investors and venture funds: want a clear view of how candidates and portfolio companies are doing without manual reporting. customer problems: the challenges they face. \"i don't know if i'm actually ready to raise, or what investors will poke holes in.\" \"i have plenty of frameworks and advice, but no time to apply them to my own business.\" \"i don't know what to work on next.\" \"i'm building on assumptions i never really tested.\" for programs: \"our mentoring sessions turn into catching up on what the founder says happened instead of solving real problems.\" \"we can't see which founders are close to investment-ready until it's too late.\" \"founders agree on next steps and then don't follow through.\" why do customers choose you? solvee doesn't only know what the founder knows. it compares the current state of the business against proven frameworks, so it also surfaces what the founder doesn't know yet and turns those gaps into concrete next steps. founders get an honest investment readiness score for the round they're targeting, with no equity, no application and no cohort. programs get the same transparent view across their whole portfolio. 5. competitors and differentiators direct competitors: businesses offering similar products or services. investment readiness scoring tools and pitch deck graders fundraising readiness courses and platforms portfolio and cohort management tools for accelerators ai startup coaching and mentoring tools indirect competitors: alternatives your customers might choose instead. traditional equity-based accelerator programs generic ai chat assistants used to review strategy or pitch decks business coaches, mentors and fractional advisors templates, books and online courses on startup frameworks spreadsheets and founder self-reports used by programs to track progress doing nothing and going into investor meetings unprepared your edge: what you do differently and why customers choose you. solvee is a method that was productized with ai, not an ai tool looking for a method. it applies proven frameworks to each founder's specific business, scores investment readiness per round from an honest baseline, and connects every gap to a concrete next step inside solvee. for programs it's one shared source of truth: the founder works in solvee and the program sees validated progress in cohort radar, without manual reporting. 6. brand positioning and messaging positioning statement: the core idea you want to own. solvee is the ai accelerator that gets founders investment-ready and gives the programs that support them a clear view of every founder's readiness. short pitch / 7-second explanation. solvee is an ai accelerator for founders who are actively looking to raise. it applies proven frameworks to your specific business, shows you how investors will score you for your round, and tells you exactly what to fix next. accelerators use it to see where every founder in their portfolio stands. hooks/taglines: memorable lines that spark interest. know what investors will ask before they ask it. investors ask the same questions anyway. be ready from day one. your investment readiness, scored for the round you're raising. stop guessing what to work on next. build on evidence, not assumptions. make every mentor session count. raise because you want to, not because you have to. tone of voice: choose the style that fits your brand. calm, direct and practical, like an experienced founder talking to another founder over coffee. plain language, concrete examples, honest about gaps. confident without hype. no exclamation marks, no buzzwords, no em dashes. solvee is always written in lowercase. 7. brand story who is your ideal customer? a founder who is actively looking to raise, usually for an angel or pre-seed round. they know how to build a product or deliver a service, but not yet how to build a business investors will back. many are in an accelerator, incubator or founder community. others come to solvee directly. what are they struggling with? they are about to pitch without knowing how investors will see their business. their strategy lives in scattered documents and in their head, their numbers aren't transparent, and mentor sessions go to catching up instead of moving forward. they have plenty of frameworks and advice but no reliable way to apply them to their own business, so they can't tell which gaps will cost them the round until an investor points them out. how does your brand help? solvee is an ai accelerator that builds each founder's strategy around their specific business, compares where the business is now against proven frameworks, and shows the founder what they don't know yet. a live investment readiness score for the round they're targeting shows where they stand and which gaps to close first, and the business advisor turns that into concrete next actions every day. their program and mentors see the same picture, so every session counts. what does life look like after success? the founder walks into investor conversations knowing exactly where the business stands, with validated evidence and answers to the questions investors always ask. raising becomes a choice they make from a position of strength. mentors spend sessions on decisions instead of status updates, and the business underneath is built to be profitable, whether or not the round closes. 8. brand personality and voice brand personality traits. honest practical calm rigorous founder-friendly voice guidelines: the do's and don'ts that keep your communication consistent. do: write in plain, concrete language; use contractions; speak to the founder directly; lead with outcomes (a validated, investable business) rather than process; be honest about what's still in development; end with a clear next step or a soft question. don't: use hype, buzzwords, exclamation marks, em dashes or staccato fragment runs; capitalise solvee; use \"walk away\" or anything implying founders finish and leave; use \"compound\" as a verb; frame fundraising as a lifeline; frame solvee as gatekeeping, blocking or policing; position solvee against mentors or coaches; take shots at competitors. one-word descriptor: the single word that captures your brand's essence. clarity 9. brand style guide logo usage notes. use the lime logo on the dark teal background. lime is reserved for the logo and action accents. always write solvee in lowercase, including at the start of a sentence. brand colour # numbers #053434 dark teal, primary background (with a soft radial glow) #c7f265 lime, reserved for the logo and action accents only #f4f1ea cream, primary text #aed8c5 seagrass, secondary text fonts / typography. nohemi medium and bold for headlines and display text, dm sans for body copy, and dm mono for labels, urls and small technical details. the feel is modern, calm and precise. visual preferences. dark teal backgrounds with cream text and sparing lime accents. real founder photos, real product screenshots and screen recordings, typographic cards and carousels. clean, spacious layouts. avoid ai-generated images, generic stock imagery, clutter and overuse of lime. 10. website and infrastructure what website platform do you use? tick one. if you select other, please provide the platform name. other: lovable where is your domain or dns hosted? unsure 11. marketing channels current channels in use. linkedin (christof's personal profile and the solvee company page), the solvee blog at solvee.app/blog with seo and answer-engine optimised articles, instagram, x, the free website business scan and pitch deck scan on solvee.app, speaking slots in front of founders and investors, and partnerships and referrals through accelerators and founder communities. channels you want to use next. partner and referral marketing between us accelerators, incubators and founder communities, backed by case studies and video testimonials; affiliate partnerships with fundraising platforms; more speaking slots in front of founders and investors. paid vs organic mix (if any). organic today: content, seo and answer-engine optimisation, partnerships and referrals. controlled paid ads come later, once partner case studies prove the model. 12. marketing assets existing assets (logo files, photos, videos, testimonials, case studies, written content). logo files and a full brand visual system (colours, fonts, templates) branded linkedin banners, wallpapers, carousel templates, animated post visuals and static post cards product screenshots and screen recordings of the founder app and cohort radar live free demo at my.solvee.app (no signup) and a partner dashboard demo at dashboard.solvee.app free website business scan, pitch deck scan, startup valuation calculator and templates on solvee.app a library of blog posts for startup founders at solvee.app/blog video testimonials with solvee users in production missing: a published case study from a partner program, planned once the first pilots finish 13. keywords and seo focus core topics you want to be known for. investment readiness for founders who are raising preparing to raise a pre-seed or seed round what investors look for at each round startup foundations: icp, value proposition, positioning and offer validating a business on evidence instead of assumptions what to work on next as a startup founder running accelerator and founder programs on transparent data getting more out of mentoring primary keywords/themes (the search terms and themes your ideal customers actually use) investment readiness score am i ready to raise how to prepare for a pre-seed round pitch deck review pitch deck score investor readiness checklist what investors look for in pre-seed startups ai accelerator for startups accelerator without equity startup ideal customer profile startup value proposition how to know what to work on next as a founder accelerator portfolio management software cohort management for accelerators 14. goals and success metrics primary business goal (your main focus for the next 6–12 months). win more accelerator, incubator and founder community partners, starting in the us, and turn current pilots into paying programs with published case studies. launch the accelerator plan for founders who are actively raising, including the financial dashboard, by january 2027 at the latest. key outcomes you care about (leads, sales, visibility, etc.). new partner programs signed and pilots converted to paid; founders actively using solvee each week; founders improving their investment readiness score over time; qualified leads from the website and pitch deck scans; visibility with accelerators, founders and investors; case studies and testimonials from partner programs. biggest constraints: what's limiting progress (time, budget, clarity, systems). time and bandwidth as a solo founder, a lean development budget, building enough proof (case studies and testimonials) to win new programs, and getting founders inside partner programs to activate and keep using solvee.","content_hash":"efe4776dc648846166a8ad57e95654a8e12dc459c8a1aaccb0ede3253e5d06dd","foundation_line":"Your complete marketing foundation, organised in one place.","published_at":"2026-11-03T13:08:43.545Z","logo_url":"https://mcp-api.admin.gnr.media/public/passports/solvee-72b351c49b/logo","sections":[{"module_id":"m01","number":1,"heading":"Business Basics","anchor":"business-basics","blocks":[{"question":"Website Address","answer":"https://solvee.app"},{"question":"Business Stage","answer":"Growing"},{"question":"Country","answer":"EE"},{"question":"Which industry best describes your primary business?","answer":"Startup support and founder software. An AI accelerator for founders who are actively looking to raise, plus investment readiness software for accelerators, incubators and founder communities."},{"question":"How does your business primarily operate?","answer":"Online software (SaaS). Founders use solvee directly in the browser at my.solvee.app. Accelerators, incubators and founder communities run their programs on solvee with a portfolio dashboard and a solvee seat for each founder, starting with a free pilot. Founders can also book short onboarding and coaching calls."},{"question":"Where do you currently serve customers?","answer":"Remote and international. The United States is the primary market, with founders and programs across Europe as well."},{"question":"If you have a physical presence, where is it located?","answer":"Commercial in Confidence"},{"question":"Which location matters most for your growth right now?","answer":"The United States, especially US accelerators, incubators and founder communities. Europe follows later."}]},{"module_id":"m02","number":2,"heading":"Mission, Vision, and Values","anchor":"mission-vision-and-values","blocks":[{"question":"Mission (what you do and who you help?)","answer":"solvee helps founders who are actively looking to raise build investable, profitable businesses on real evidence instead of assumptions. We apply proven business frameworks to each founder's specific business, show them what investors will ask and where their gaps are, and help the accelerators and mentors who support them see clearly where every founder stands."},{"question":"Vision (what success looks like in the future?)","answer":"Every founder going into a raise knows exactly where their business stands and what to fix next, so raising becomes a choice rather than a lifeline. Accelerators and founder communities run on transparent, validated data instead of founder self-reports, so mentoring sessions have real impact, programs raise their success rate, and investors meet better prepared founders."},{"question":"Core values (3–5 guiding principles)","answer":"Evidence over assumptions: decisions rest on validated data, not gut feeling\nApplication over knowledge: every insight ends in a concrete next action\nHonest scoring: a critical baseline is more useful than a flattering one\nTransparency: founders, mentors and investors see the same clear picture\nFounder first: no equity, no application, no gatekeeping"}]},{"module_id":"m03","number":3,"heading":"Products and Services","anchor":"products-and-services","blocks":[{"question":"List of core products/services.","answer":"solvee for founders: an AI accelerator that builds your strategy around your specific business and turns it into daily direction\nInvestment readiness score: a live score for the round you're targeting (angel, pre-seed, seed, Series A) with the gaps to close\nPitch deck scan: upload your deck and get an investor readiness report scored by pillar\nFree website business scan: scores your website on customer, value proposition, positioning and offer\nBusiness advisor: an AI advisor that knows your business and gives the right advice at the right time\nCohort Radar: a portfolio dashboard for accelerators, incubators and founder communities showing investment readiness, mentoring priorities and engagement for every founder\nShort coaching calls for specific issues"},{"question":"Outcomes: the results your customers get.","answer":"Founders know where they stand with investors for the round they're targeting and which gaps to close first. They build on validated customer, solution and market evidence rather than assumptions, make tough decisions faster, and go into investor conversations prepared for the questions they'll be asked. Programs and mentors see unbiased, up-to-date data on every founder before each session, so mentoring time goes into solving real problems instead of catching up, and programs can spot which founders are close to investment-ready."},{"question":"Pricing: how you package or charge for your work.","answer":"A free demo with no signup. The Founder plan is $49 per month, with no equity, no application and no cohort. An Accelerator plan for founders who are actively raising, with full financials and investment readiness, is coming soon. Pitch deck scans are sold as credit packs. Accelerators, incubators and founder communities pay per active founder seat plus the portfolio dashboard, and every program starts with a free pilot."},{"question":"Hero Offer: the offer that drives most of your revenue.","answer":"solvee for programs: Cohort Radar plus a solvee seat for every founder. Accelerators and founder communities see investment readiness, mentoring priorities and engagement across their whole portfolio, while each founder uses solvee to close their gaps and get investor-ready."}]},{"module_id":"m04","number":4,"heading":"Audience and Customers","anchor":"audience-and-customers","blocks":[{"question":"Ideal customer profile (plain English).","answer":"Founders who are actively looking to raise, typically for an angel, pre-seed or seed round, often inside an accelerator, incubator or founder community. They build B2B SaaS or B2B services, have a working product or service but limited traction, and know how to build a product but not yet how to build a business investors will back. They're AI-fluent, allergic to hype, and based in US and EU tech hubs."},{"question":"Customer segments (if you serve more than one type of customer).","answer":"Founders actively looking to raise: angel, pre-seed and seed founders who need to know how investors will see their business and what to fix first.\nAccelerators, incubators and founder communities: program managers and mentors who want transparent, validated data on every founder in their portfolio and a higher success rate.\nInvestors and venture funds: want a clear view of how candidates and portfolio companies are doing without manual reporting."},{"question":"Customer Problems: the challenges they face.","answer":"\"I don't know if I'm actually ready to raise, or what investors will poke holes in.\"\n\"I have plenty of frameworks and advice, but no time to apply them to my own business.\"\n\"I don't know what to work on next.\"\n\"I'm building on assumptions I never really tested.\"\nFor programs: \"Our mentoring sessions turn into catching up on what the founder says happened instead of solving real problems.\"\n\"We can't see which founders are close to investment-ready until it's too late.\"\n\"Founders agree on next steps and then don't follow through.\""},{"question":"Why do customers choose you?","answer":"solvee doesn't only know what the founder knows. It compares the current state of the business against proven frameworks, so it also surfaces what the founder doesn't know yet and turns those gaps into concrete next steps. Founders get an honest investment readiness score for the round they're targeting, with no equity, no application and no cohort. Programs get the same transparent view across their whole portfolio."}]},{"module_id":"m05","number":5,"heading":"Competitors and Differentiators","anchor":"competitors-and-differentiators","blocks":[{"question":"Direct Competitors: businesses offering similar products or services.","answer":"Investment readiness scoring tools and pitch deck graders\nFundraising readiness courses and platforms\nPortfolio and cohort management tools for accelerators\nAI startup coaching and mentoring tools"},{"question":"Indirect Competitors: alternatives your customers might choose instead.","answer":"Traditional equity-based accelerator programs\nGeneric AI chat assistants used to review strategy or pitch decks\nBusiness coaches, mentors and fractional advisors\nTemplates, books and online courses on startup frameworks\nSpreadsheets and founder self-reports used by programs to track progress\nDoing nothing and going into investor meetings unprepared"},{"question":"Your Edge: what you do differently and why customers choose you.","answer":"solvee is a method that was productized with AI, not an AI tool looking for a method. It applies proven frameworks to each founder's specific business, scores investment readiness per round from an honest baseline, and connects every gap to a concrete next step inside solvee. For programs it's one shared source of truth: the founder works in solvee and the program sees validated progress in Cohort Radar, without manual reporting."}]},{"module_id":"m06","number":6,"heading":"Brand Positioning and Messaging","anchor":"brand-positioning-and-messaging","blocks":[{"question":"Positioning Statement: the core idea you want to own.","answer":"solvee is the AI accelerator that gets founders investment-ready and gives the programs that support them a clear view of every founder's readiness."},{"question":"Short pitch / 7-second explanation.","answer":"solvee is an AI accelerator for founders who are actively looking to raise. It applies proven frameworks to your specific business, shows you how investors will score you for your round, and tells you exactly what to fix next. Accelerators use it to see where every founder in their portfolio stands."},{"question":"Hooks/Taglines: memorable lines that spark interest.","answer":"Know what investors will ask before they ask it.\nInvestors ask the same questions anyway. Be ready from day one.\nYour investment readiness, scored for the round you're raising.\nStop guessing what to work on next.\nBuild on evidence, not assumptions.\nMake every mentor session count.\nRaise because you want to, not because you have to."},{"question":"Tone of Voice: choose the style that fits your brand.","answer":"Calm, direct and practical, like an experienced founder talking to another founder over coffee. Plain language, concrete examples, honest about gaps. Confident without hype. No exclamation marks, no buzzwords, no em dashes. solvee is always written in lowercase."}]},{"module_id":"m07","number":7,"heading":"Brand Story","anchor":"brand-story","blocks":[{"question":"Who is your ideal customer?","answer":"A founder who is actively looking to raise, usually for an angel or pre-seed round. They know how to build a product or deliver a service, but not yet how to build a business investors will back. Many are in an accelerator, incubator or founder community. Others come to solvee directly."},{"question":"What are they struggling with?","answer":"They are about to pitch without knowing how investors will see their business. Their strategy lives in scattered documents and in their head, their numbers aren't transparent, and mentor sessions go to catching up instead of moving forward. They have plenty of frameworks and advice but no reliable way to apply them to their own business, so they can't tell which gaps will cost them the round until an investor points them out."},{"question":"How does your brand help?","answer":"solvee is an AI accelerator that builds each founder's strategy around their specific business, compares where the business is now against proven frameworks, and shows the founder what they don't know yet. A live investment readiness score for the round they're targeting shows where they stand and which gaps to close first, and the business advisor turns that into concrete next actions every day. Their program and mentors see the same picture, so every session counts."},{"question":"What does life look like after success?","answer":"The founder walks into investor conversations knowing exactly where the business stands, with validated evidence and answers to the questions investors always ask. Raising becomes a choice they make from a position of strength. Mentors spend sessions on decisions instead of status updates, and the business underneath is built to be profitable, whether or not the round closes."}]},{"module_id":"m08","number":8,"heading":"Brand Personality and Voice","anchor":"brand-personality-and-voice","blocks":[{"question":"Brand personality traits.","answer":"Honest\nPractical\nCalm\nRigorous\nFounder-friendly"},{"question":"Voice Guidelines: the do's and don'ts that keep your communication consistent.","answer":"Do: write in plain, concrete language; use contractions; speak to the founder directly; lead with outcomes (a validated, investable business) rather than process; be honest about what's still in development; end with a clear next step or a soft question.\nDon't: use hype, buzzwords, exclamation marks, em dashes or staccato fragment runs; capitalise solvee; use \"walk away\" or anything implying founders finish and leave; use \"compound\" as a verb; frame fundraising as a lifeline; frame solvee as gatekeeping, blocking or policing; position solvee against mentors or coaches; take shots at competitors."},{"question":"One-Word Descriptor: the single word that captures your brand's essence.","answer":"Clarity"}]},{"module_id":"m09","number":9,"heading":"Brand Style Guide","anchor":"brand-style-guide","blocks":[{"question":"Logo usage notes.","answer":"Use the lime logo on the dark teal background. Lime is reserved for the logo and action accents. Always write solvee in lowercase, including at the start of a sentence."},{"question":"Brand colour # numbers","answer":"#053434 dark teal, primary background (with a soft radial glow)\n#C7F265 lime, reserved for the logo and action accents only\n#F4F1EA cream, primary text\n#AED8C5 seagrass, secondary text"},{"question":"Fonts / typography.","answer":"Nohemi Medium and Bold for headlines and display text, DM Sans for body copy, and DM Mono for labels, URLs and small technical details. The feel is modern, calm and precise."},{"question":"Visual preferences.","answer":"Dark teal backgrounds with cream text and sparing lime accents. Real founder photos, real product screenshots and screen recordings, typographic cards and carousels. Clean, spacious layouts. Avoid AI-generated images, generic stock imagery, clutter and overuse of lime."}]},{"module_id":"m10","number":10,"heading":"Website and Infrastructure","anchor":"website-and-infrastructure","blocks":[{"question":"What website platform do you use? Tick one. If you select other, please provide the platform name.","answer":"Other: Lovable"},{"question":"Where is your Domain or DNS hosted?","answer":"Unsure"}]},{"module_id":"m11","number":11,"heading":"Marketing Channels","anchor":"marketing-channels","blocks":[{"question":"Current channels in use.","answer":"LinkedIn (Christof's personal profile and the solvee company page), the solvee blog at solvee.app/blog with SEO and answer-engine optimised articles, Instagram, X, the free website business scan and pitch deck scan on solvee.app, speaking slots in front of founders and investors, and partnerships and referrals through accelerators and founder communities."},{"question":"Channels you want to use next.","answer":"Partner and referral marketing between US accelerators, incubators and founder communities, backed by case studies and video testimonials; affiliate partnerships with fundraising platforms; more speaking slots in front of founders and investors."},{"question":"Paid vs organic mix (if any).","answer":"Organic today: content, SEO and answer-engine optimisation, partnerships and referrals. Controlled paid ads come later, once partner case studies prove the model."}]},{"module_id":"m12","number":12,"heading":"Marketing Assets","anchor":"marketing-assets","blocks":[{"question":"Existing assets (logo files, photos, videos, testimonials, case studies, written content).","answer":"Logo files and a full brand visual system (colours, fonts, templates)\nBranded LinkedIn banners, wallpapers, carousel templates, animated post visuals and static post cards\nProduct screenshots and screen recordings of the founder app and Cohort Radar\nLive free demo at my.solvee.app (no signup) and a partner dashboard demo at dashboard.solvee.app\nFree website business scan, pitch deck scan, startup valuation calculator and templates on solvee.app\nA library of blog posts for startup founders at solvee.app/blog\nVideo testimonials with solvee users in production\nMissing: a published case study from a partner program, planned once the first pilots finish"}]},{"module_id":"m13","number":13,"heading":"Keywords and SEO Focus","anchor":"keywords-and-seo-focus","blocks":[{"question":"Core topics you want to be known for.","answer":"Investment readiness for founders who are raising\nPreparing to raise a pre-seed or seed round\nWhat investors look for at each round\nStartup foundations: ICP, value proposition, positioning and offer\nValidating a business on evidence instead of assumptions\nWhat to work on next as a startup founder\nRunning accelerator and founder programs on transparent data\nGetting more out of mentoring"},{"question":"Primary keywords/themes (the search terms and themes your ideal customers actually use)","answer":"investment readiness score\nam I ready to raise\nhow to prepare for a pre-seed round\npitch deck review\npitch deck score\ninvestor readiness checklist\nwhat investors look for in pre-seed startups\nAI accelerator for startups\naccelerator without equity\nstartup ideal customer profile\nstartup value proposition\nhow to know what to work on next as a founder\naccelerator portfolio management software\ncohort management for accelerators"}]},{"module_id":"m14","number":14,"heading":"Goals and Success Metrics","anchor":"goals-and-success-metrics","blocks":[{"question":"Primary business goal (your main focus for the next 6–12 months).","answer":"Win more accelerator, incubator and founder community partners, starting in the US, and turn current pilots into paying programs with published case studies. Launch the Accelerator plan for founders who are actively raising, including the financial dashboard, by January 2027 at the latest."},{"question":"Key outcomes you care about (leads, sales, visibility, etc.).","answer":"New partner programs signed and pilots converted to paid; founders actively using solvee each week; founders improving their investment readiness score over time; qualified leads from the website and pitch deck scans; visibility with accelerators, founders and investors; case studies and testimonials from partner programs."},{"question":"Biggest constraints: what's limiting progress (time, budget, clarity, systems).","answer":"Time and bandwidth as a solo founder, a lean development budget, building enough proof (case studies and testimonials) to win new programs, and getting founders inside partner programs to activate and keep using solvee."}]}]}}