{"ok":true,"passport":{"revision_id":"62a9e93c-b018-4388-828f-25c6492c90a9","revision_origin":"course","name":"Leib Productions","city":"Hartsdale","state":"New York","slug":"leib-productions-beeb21f669","canonical_url":"https://mcp-api.admin.gnr.media/public/passports/leib-productions-beeb21f669","marketing_passport_html_url":"https://mcp-api.admin.gnr.media/public/passports/leib-productions-beeb21f669","compiled_text":"Leib Productions\nMarketing Passport\n\nYour complete marketing foundation, organised in one place.\n\n1. Business Basics\nWebsite Address\nhttps://leibproductions.com/\n\nBusiness Stage\nGrowing\n\nCountry\nUS\n\nWhich industry best describes your primary business?\nVideo production and video marketing for professional services firms: financial advisors, law firms, and fractional executives.\n\nHow does your business primarily operate?\nMostly remote. We direct every session live on a call while the video records in 4K on the client's own phone or webcam, so nothing is lost to call compression. No crew, no studio, no travel. Our team edits in post. We also produce live-action shoots and animation.\n\nWhere do you currently serve customers?\nNationwide across the US (remote), plus international clients.\n\nIf you have a physical presence, where is it located?\nStudio/office in Hartsdale, NY (Westchester County).\n\nWhich location matters most for your growth right now?\nUS business owners and professional-services firms, starting with the New York metro area.\n\n2. Mission, Vision, and Values\nMission (what you do and who you help?)\nWe help business owners stop being invisible. We turn what they know, and what their clients say about them, into real video that builds trust and brings in new business.\n\nVision (what success looks like in the future?)\nEvery expert we work with becomes the obvious, trusted name in their market because they show up on video, consistently and as themselves.\n\nCore values (3–5 guiding principles)\nReal people on camera. AI works behind the scenes, never in front.Consistency beats perfectionMake it easy for the clientResults over vanity metrics: views are nice, conversations are business\n\n3. Products and Services\nList of core products/services.\nVideo Vantage™ (done-for-you monthly video program)\nVantage Engage™ (we publish the content for you)\nRemote Video Testimonials (RVTs)\nBranding and sizzle videos\nAnimated explainers\nLive-action video\nPartner & Agency Program (white-label, or a 15% referral fee for the life of the client)\n\nOutcomes: the results your customers get.\n12 videos and 60 written posts a month across 5 platforms, from under 2 hours of the client's time\n\nClient testimonials that close deals faster, recorded without the customer leaving home\nComments that turn into conversations, and conversations that turn into clients\n\nPricing: how you package or charge for your work.\nVideo Vantage programs start from $650/month plus a one-time setup. Remote Video Testimonials are priced per testimonial, with bundle pricing for 4 or more. Other videos are quoted per project.\n\nHero Offer: the offer that drives most of your revenue.\nVideo Vantage™: We take what you already know, learn how you think and talk, and build 12 videos and 60 written posts a month with you. Under 2 hours of your time.\n\n4. Audience and Customers\nIdeal customer profile (plain English).\nOwners and partners at professional-services firms (independent financial advisors, law firms, and fractional CFOs, COOs, and CMOs) who are great at what they do and invisible online. They know video matters but don't have the time, the strategy, or the comfort on camera to do it themselves.\n\nCustomer segments (if you serve more than one type of customer).\nIndependent financial advisors and small RIAs, especially those serving business owners (compliance-first Video Vantage)\nLaw firms, often with several attorneys on camera\nFractional executives building authority in their market\nCompanies and nonprofits with happy customers who need Remote Video Testimonials\n\nCustomer Problems: the challenges they face.\n\"I post for a week, then disappear.\"\nHomemade or AI-looking clips nobody stops for\nClients who never send the testimonial they promised\nNo time to script or edit\nCompliance rules make them afraid to post anything at all\nThe algorithm doesn't care that they went on vacation. It forgets them.\n\nWhy do customers choose you?\n35 years of documentary and broadcast experience and 400+ projects produced. We don't hand clients a script to read; we dig into what they already know and build the content with them. It takes under 2 hours of their time a month, and if the first batch isn't right, we reshoot.\n\n5. Competitors and Differentiators\nDirect Competitors: businesses offering similar products or services.\nLocal video production companies, video testimonial platforms, and social video agencies.\n\nIndirect Competitors: alternatives your customers might choose instead.\nDIY phone videos, AI avatar tools, branding agencies, freelance editors, or doing nothing.\n\nYour Edge: what you do differently and why customers choose you.\nWe direct like documentary filmmakers and capture in 4K on the client's own device, so it looks professional without a crew. Behind the scenes, a content engine trained on each client's knowledge, voice, and compliance rules keeps 12 videos a month coming. Out front, it's always the real person. It costs a fraction of a traditional shoot or agency retainer: if we don't need to pay a crew, the client doesn't either.\n\n6. Brand Positioning and Messaging\nPositioning Statement: the core idea you want to own.\nThe done-for-you video partner that makes experts impossible to ignore, with the real you on camera.\n\nShort pitch / 7-second explanation.\nWe help business owners stop being invisible. Two hours of your time a month becomes 12 videos and 60 posts, so you show up everywhere, every week.\n\nHooks/Taglines: memorable lines that spark interest.\nStop Being Invisible\nThis isn't AI slop. It's you.\nTwo hours in. A month of content out.\nLet Clients Sell For You\nVideo is the tool, not the goal.\nViews are vanity. Conversations are business.\nThe algorithm doesn't care that you went on vacation.\n\nTone of Voice: choose the style that fits your brand.\nConfident, warm, and plain-spoken. Never hype.\n\n7. Brand Story\nWho is your ideal customer?\nA professional who is great at the work and whom nobody online knows about yet.\n\nWhat are they struggling with?\nPosting sporadically, content that looks amateur, no time, and nerves about being on camera.\n\nHow does your brand help?\nWe start with a deep dive into what they already know and how they work. We build every video with them from their own expertise, coach them on camera, and handle the editing and posting.\n\nWhat does life look like after success?\nThey show up everywhere, every week, with religious consistency. Prospects comment, comments become conversations, and conversations become clients. They're the first name people think of in their market.\n\n8. Brand Personality and Voice\nBrand personality traits.\nCurious, bold (LEIB means \"lion\"), genuine, creative, reliable.\n\nVoice Guidelines: the do's and don'ts that keep your communication consistent.\nDo: plain language, sound like a real person, lead with results.\nDon't: jargon, overpromising, hype, robotic phrasing.\n\nOne-Word Descriptor: the single word that captures your brand's essence.\nAuthentic\n\n9. Brand Style Guide\nLogo usage notes.\n\nBrand colour # numbers\n#EFA765 (orange, accent)\n#000000 (black)\n#FFFFFF (white)\n#3A3A3A (dark gray, body text)\n#F68B1E\n#ED156A\n\nFonts / typography.\nHeadlines: Mulish. Body: Arial. Clean, modern, and easy to read.\n\nVisual preferences.\nReal people and real footage; clean layouts with plenty of white space. Avoid stock-looking imagery and AI avatars.\n\n10. Website and Infrastructure\nWhat website platform do you use? Tick one. If you select other, please provide the platform name.\nWordPress\n\nWhere is your Domain or DNS hosted?\nGoDaddy (nameservers ns39/ns40.domaincontrol.com)\n\n11. Marketing Channels\nCurrent channels in use.\nLinkedIn (including \"The Video Advantage\" newsletter), YouTube (Video Lion and Shorts), Instagram, Facebook, TikTok. Offline: referral partners and warm introductions, which are our main source of new business, plus live networking groups.\n\nChannels you want to use next.\nBluesky and Threads\n\nPaid vs organic mix (if any).\nOrganic only.\n\n12. Marketing Assets\nExisting assets (logo files, photos, videos, testimonials, case studies, written content).\nLogo files, showreel, a portfolio from 400+ projects (live-action, animation, and remote), 10+ client testimonials, 100+ Video Lion episodes, the Shorts library, and the LinkedIn newsletter.\n\n13. Keywords and SEO Focus\nCore topics you want to be known for.\nVideo marketing for professional services\nCompliant video content for financial advisors\nVideo marketing for law firms\nClient video testimonials\nRemote video production\nBecoming the go-to expert with video\n\nPrimary keywords/themes (the search terms and themes your ideal customers actually use)\nvideo testimonials\nremote video production\nvideo marketing for financial advisors\ndone-for-you video content\nvideo production Westchester NY\nremote video testimonials\ncompliant social media video for financial advisors\nvideo marketing for law firms\nvideo content for fractional CFOs\n\n14. Goals and Success Metrics\nPrimary business goal (your main focus for the next 6–12 months).\nGrow Video Vantage™  into LEIB's core recurring-revenue program across three verticals (financial advisors, law firms, and fractional executives), driven mainly by referral partners, while continuing to deliver Remote Video Testimonials.\n\nKey outcomes you care about (leads, sales, visibility, etc.).\nNew Video Vantage clients signed each month\nDiscovery calls booked from inbound leads\nClient retention past the 6-month foundation\nComments and conversations on our own content\nActive referral partners sending introductions each month\n\nBiggest constraints: what's limiting progress (time, budget, clarity, systems).\nTime: the founder handles sales, production oversight, and content, so a consistent lead flow and scalable systems are the main bottlenecks.\n","compiled_search_text":"leib productions marketing passport your complete marketing foundation, organised in one place. 1. business basics website address https://leibproductions.com/ business stage growing country us which industry best describes your primary business? video production and video marketing for professional services firms: financial advisors, law firms, and fractional executives. how does your business primarily operate? mostly remote. we direct every session live on a call while the video records in 4k on the client's own phone or webcam, so nothing is lost to call compression. no crew, no studio, no travel. our team edits in post. we also produce live-action shoots and animation. where do you currently serve customers? nationwide across the us (remote), plus international clients. if you have a physical presence, where is it located? studio/office in hartsdale, ny (westchester county). which location matters most for your growth right now? us business owners and professional-services firms, starting with the new york metro area. 2. mission, vision, and values mission (what you do and who you help?) we help business owners stop being invisible. we turn what they know, and what their clients say about them, into real video that builds trust and brings in new business. vision (what success looks like in the future?) every expert we work with becomes the obvious, trusted name in their market because they show up on video, consistently and as themselves. core values (3–5 guiding principles) real people on camera. ai works behind the scenes, never in front.consistency beats perfectionmake it easy for the clientresults over vanity metrics: views are nice, conversations are business 3. products and services list of core products/services. video vantage™ (done-for-you monthly video program) vantage engage™ (we publish the content for you) remote video testimonials (rvts) branding and sizzle videos animated explainers live-action video partner & agency program (white-label, or a 15% referral fee for the life of the client) outcomes: the results your customers get. 12 videos and 60 written posts a month across 5 platforms, from under 2 hours of the client's time client testimonials that close deals faster, recorded without the customer leaving home comments that turn into conversations, and conversations that turn into clients pricing: how you package or charge for your work. video vantage programs start from $650/month plus a one-time setup. remote video testimonials are priced per testimonial, with bundle pricing for 4 or more. other videos are quoted per project. hero offer: the offer that drives most of your revenue. video vantage™: we take what you already know, learn how you think and talk, and build 12 videos and 60 written posts a month with you. under 2 hours of your time. 4. audience and customers ideal customer profile (plain english). owners and partners at professional-services firms (independent financial advisors, law firms, and fractional cfos, coos, and cmos) who are great at what they do and invisible online. they know video matters but don't have the time, the strategy, or the comfort on camera to do it themselves. customer segments (if you serve more than one type of customer). independent financial advisors and small rias, especially those serving business owners (compliance-first video vantage) law firms, often with several attorneys on camera fractional executives building authority in their market companies and nonprofits with happy customers who need remote video testimonials customer problems: the challenges they face. \"i post for a week, then disappear.\" homemade or ai-looking clips nobody stops for clients who never send the testimonial they promised no time to script or edit compliance rules make them afraid to post anything at all the algorithm doesn't care that they went on vacation. it forgets them. why do customers choose you? 35 years of documentary and broadcast experience and 400+ projects produced. we don't hand clients a script to read; we dig into what they already know and build the content with them. it takes under 2 hours of their time a month, and if the first batch isn't right, we reshoot. 5. competitors and differentiators direct competitors: businesses offering similar products or services. local video production companies, video testimonial platforms, and social video agencies. indirect competitors: alternatives your customers might choose instead. diy phone videos, ai avatar tools, branding agencies, freelance editors, or doing nothing. your edge: what you do differently and why customers choose you. we direct like documentary filmmakers and capture in 4k on the client's own device, so it looks professional without a crew. behind the scenes, a content engine trained on each client's knowledge, voice, and compliance rules keeps 12 videos a month coming. out front, it's always the real person. it costs a fraction of a traditional shoot or agency retainer: if we don't need to pay a crew, the client doesn't either. 6. brand positioning and messaging positioning statement: the core idea you want to own. the done-for-you video partner that makes experts impossible to ignore, with the real you on camera. short pitch / 7-second explanation. we help business owners stop being invisible. two hours of your time a month becomes 12 videos and 60 posts, so you show up everywhere, every week. hooks/taglines: memorable lines that spark interest. stop being invisible this isn't ai slop. it's you. two hours in. a month of content out. let clients sell for you video is the tool, not the goal. views are vanity. conversations are business. the algorithm doesn't care that you went on vacation. tone of voice: choose the style that fits your brand. confident, warm, and plain-spoken. never hype. 7. brand story who is your ideal customer? a professional who is great at the work and whom nobody online knows about yet. what are they struggling with? posting sporadically, content that looks amateur, no time, and nerves about being on camera. how does your brand help? we start with a deep dive into what they already know and how they work. we build every video with them from their own expertise, coach them on camera, and handle the editing and posting. what does life look like after success? they show up everywhere, every week, with religious consistency. prospects comment, comments become conversations, and conversations become clients. they're the first name people think of in their market. 8. brand personality and voice brand personality traits. curious, bold (leib means \"lion\"), genuine, creative, reliable. voice guidelines: the do's and don'ts that keep your communication consistent. do: plain language, sound like a real person, lead with results. don't: jargon, overpromising, hype, robotic phrasing. one-word descriptor: the single word that captures your brand's essence. authentic 9. brand style guide logo usage notes. brand colour # numbers #efa765 (orange, accent) #000000 (black) #ffffff (white) #3a3a3a (dark gray, body text) #f68b1e #ed156a fonts / typography. headlines: mulish. body: arial. clean, modern, and easy to read. visual preferences. real people and real footage; clean layouts with plenty of white space. avoid stock-looking imagery and ai avatars. 10. website and infrastructure what website platform do you use? tick one. if you select other, please provide the platform name. wordpress where is your domain or dns hosted? godaddy (nameservers ns39/ns40.domaincontrol.com) 11. marketing channels current channels in use. linkedin (including \"the video advantage\" newsletter), youtube (video lion and shorts), instagram, facebook, tiktok. offline: referral partners and warm introductions, which are our main source of new business, plus live networking groups. channels you want to use next. bluesky and threads paid vs organic mix (if any). organic only. 12. marketing assets existing assets (logo files, photos, videos, testimonials, case studies, written content). logo files, showreel, a portfolio from 400+ projects (live-action, animation, and remote), 10+ client testimonials, 100+ video lion episodes, the shorts library, and the linkedin newsletter. 13. keywords and seo focus core topics you want to be known for. video marketing for professional services compliant video content for financial advisors video marketing for law firms client video testimonials remote video production becoming the go-to expert with video primary keywords/themes (the search terms and themes your ideal customers actually use) video testimonials remote video production video marketing for financial advisors done-for-you video content video production westchester ny remote video testimonials compliant social media video for financial advisors video marketing for law firms video content for fractional cfos 14. goals and success metrics primary business goal (your main focus for the next 6–12 months). grow video vantage™ into leib's core recurring-revenue program across three verticals (financial advisors, law firms, and fractional executives), driven mainly by referral partners, while continuing to deliver remote video testimonials. key outcomes you care about (leads, sales, visibility, etc.). new video vantage clients signed each month discovery calls booked from inbound leads client retention past the 6-month foundation comments and conversations on our own content active referral partners sending introductions each month biggest constraints: what's limiting progress (time, budget, clarity, systems). time: the founder handles sales, production oversight, and content, so a consistent lead flow and scalable systems are the main bottlenecks.","content_hash":"3e24d3a36b12e28b614c9db31cec55eee84dddd9d270efa1727d9119bbb8972e","foundation_line":"Your complete marketing foundation, organised in one place.","published_at":"2026-09-24T12:48:09.114Z","logo_url":"https://mcp-api.admin.gnr.media/public/passports/leib-productions-beeb21f669/logo","sections":[{"module_id":"m01","number":1,"heading":"Business Basics","anchor":"business-basics","blocks":[{"question":"Website Address","answer":"https://leibproductions.com/"},{"question":"Business Stage","answer":"Growing"},{"question":"Country","answer":"US"},{"question":"Which industry best describes your primary business?","answer":"Video production and video marketing for professional services firms: financial advisors, law firms, and fractional executives."},{"question":"How does your business primarily operate?","answer":"Mostly remote. We direct every session live on a call while the video records in 4K on the client's own phone or webcam, so nothing is lost to call compression. No crew, no studio, no travel. Our team edits in post. We also produce live-action shoots and animation."},{"question":"Where do you currently serve customers?","answer":"Nationwide across the US (remote), plus international clients."},{"question":"If you have a physical presence, where is it located?","answer":"Studio/office in Hartsdale, NY (Westchester County)."},{"question":"Which location matters most for your growth right now?","answer":"US business owners and professional-services firms, starting with the New York metro area."}]},{"module_id":"m02","number":2,"heading":"Mission, Vision, and Values","anchor":"mission-vision-and-values","blocks":[{"question":"Mission (what you do and who you help?)","answer":"We help business owners stop being invisible. We turn what they know, and what their clients say about them, into real video that builds trust and brings in new business."},{"question":"Vision (what success looks like in the future?)","answer":"Every expert we work with becomes the obvious, trusted name in their market because they show up on video, consistently and as themselves."},{"question":"Core values (3–5 guiding principles)","answer":"Real people on camera. AI works behind the scenes, never in front.Consistency beats perfectionMake it easy for the clientResults over vanity metrics: views are nice, conversations are business"}]},{"module_id":"m03","number":3,"heading":"Products and Services","anchor":"products-and-services","blocks":[{"question":"List of core products/services.","answer":"Video Vantage™ (done-for-you monthly video program)\nVantage Engage™ (we publish the content for you)\nRemote Video Testimonials (RVTs)\nBranding and sizzle videos\nAnimated explainers\nLive-action video\nPartner & Agency Program (white-label, or a 15% referral fee for the life of the client)"},{"question":"Outcomes: the results your customers get.","answer":"12 videos and 60 written posts a month across 5 platforms, from under 2 hours of the client's time\n\nClient testimonials that close deals faster, recorded without the customer leaving home\nComments that turn into conversations, and conversations that turn into clients"},{"question":"Pricing: how you package or charge for your work.","answer":"Video Vantage programs start from $650/month plus a one-time setup. Remote Video Testimonials are priced per testimonial, with bundle pricing for 4 or more. Other videos are quoted per project."},{"question":"Hero Offer: the offer that drives most of your revenue.","answer":"Video Vantage™: We take what you already know, learn how you think and talk, and build 12 videos and 60 written posts a month with you. Under 2 hours of your time."}]},{"module_id":"m04","number":4,"heading":"Audience and Customers","anchor":"audience-and-customers","blocks":[{"question":"Ideal customer profile (plain English).","answer":"Owners and partners at professional-services firms (independent financial advisors, law firms, and fractional CFOs, COOs, and CMOs) who are great at what they do and invisible online. They know video matters but don't have the time, the strategy, or the comfort on camera to do it themselves."},{"question":"Customer segments (if you serve more than one type of customer).","answer":"Independent financial advisors and small RIAs, especially those serving business owners (compliance-first Video Vantage)\nLaw firms, often with several attorneys on camera\nFractional executives building authority in their market\nCompanies and nonprofits with happy customers who need Remote Video Testimonials"},{"question":"Customer Problems: the challenges they face.","answer":"\"I post for a week, then disappear.\"\nHomemade or AI-looking clips nobody stops for\nClients who never send the testimonial they promised\nNo time to script or edit\nCompliance rules make them afraid to post anything at all\nThe algorithm doesn't care that they went on vacation. It forgets them."},{"question":"Why do customers choose you?","answer":"35 years of documentary and broadcast experience and 400+ projects produced. We don't hand clients a script to read; we dig into what they already know and build the content with them. It takes under 2 hours of their time a month, and if the first batch isn't right, we reshoot."}]},{"module_id":"m05","number":5,"heading":"Competitors and Differentiators","anchor":"competitors-and-differentiators","blocks":[{"question":"Direct Competitors: businesses offering similar products or services.","answer":"Local video production companies, video testimonial platforms, and social video agencies."},{"question":"Indirect Competitors: alternatives your customers might choose instead.","answer":"DIY phone videos, AI avatar tools, branding agencies, freelance editors, or doing nothing."},{"question":"Your Edge: what you do differently and why customers choose you.","answer":"We direct like documentary filmmakers and capture in 4K on the client's own device, so it looks professional without a crew. Behind the scenes, a content engine trained on each client's knowledge, voice, and compliance rules keeps 12 videos a month coming. Out front, it's always the real person. It costs a fraction of a traditional shoot or agency retainer: if we don't need to pay a crew, the client doesn't either."}]},{"module_id":"m06","number":6,"heading":"Brand Positioning and Messaging","anchor":"brand-positioning-and-messaging","blocks":[{"question":"Positioning Statement: the core idea you want to own.","answer":"The done-for-you video partner that makes experts impossible to ignore, with the real you on camera."},{"question":"Short pitch / 7-second explanation.","answer":"We help business owners stop being invisible. Two hours of your time a month becomes 12 videos and 60 posts, so you show up everywhere, every week."},{"question":"Hooks/Taglines: memorable lines that spark interest.","answer":"Stop Being Invisible\nThis isn't AI slop. It's you.\nTwo hours in. A month of content out.\nLet Clients Sell For You\nVideo is the tool, not the goal.\nViews are vanity. Conversations are business.\nThe algorithm doesn't care that you went on vacation."},{"question":"Tone of Voice: choose the style that fits your brand.","answer":"Confident, warm, and plain-spoken. Never hype."}]},{"module_id":"m07","number":7,"heading":"Brand Story","anchor":"brand-story","blocks":[{"question":"Who is your ideal customer?","answer":"A professional who is great at the work and whom nobody online knows about yet."},{"question":"What are they struggling with?","answer":"Posting sporadically, content that looks amateur, no time, and nerves about being on camera."},{"question":"How does your brand help?","answer":"We start with a deep dive into what they already know and how they work. We build every video with them from their own expertise, coach them on camera, and handle the editing and posting."},{"question":"What does life look like after success?","answer":"They show up everywhere, every week, with religious consistency. Prospects comment, comments become conversations, and conversations become clients. They're the first name people think of in their market."}]},{"module_id":"m08","number":8,"heading":"Brand Personality and Voice","anchor":"brand-personality-and-voice","blocks":[{"question":"Brand personality traits.","answer":"Curious, bold (LEIB means \"lion\"), genuine, creative, reliable."},{"question":"Voice Guidelines: the do's and don'ts that keep your communication consistent.","answer":"Do: plain language, sound like a real person, lead with results.\nDon't: jargon, overpromising, hype, robotic phrasing."},{"question":"One-Word Descriptor: the single word that captures your brand's essence.","answer":"Authentic"}]},{"module_id":"m09","number":9,"heading":"Brand Style Guide","anchor":"brand-style-guide","blocks":[{"question":"Logo usage notes.","answer":""},{"question":"Brand colour # numbers","answer":"#EFA765 (orange, accent)\n#000000 (black)\n#FFFFFF (white)\n#3A3A3A (dark gray, body text)\n#F68B1E\n#ED156A"},{"question":"Fonts / typography.","answer":"Headlines: Mulish. Body: Arial. Clean, modern, and easy to read."},{"question":"Visual preferences.","answer":"Real people and real footage; clean layouts with plenty of white space. Avoid stock-looking imagery and AI avatars."}]},{"module_id":"m10","number":10,"heading":"Website and Infrastructure","anchor":"website-and-infrastructure","blocks":[{"question":"What website platform do you use? Tick one. If you select other, please provide the platform name.","answer":"WordPress"},{"question":"Where is your Domain or DNS hosted?","answer":"GoDaddy (nameservers ns39/ns40.domaincontrol.com)"}]},{"module_id":"m11","number":11,"heading":"Marketing Channels","anchor":"marketing-channels","blocks":[{"question":"Current channels in use.","answer":"LinkedIn (including \"The Video Advantage\" newsletter), YouTube (Video Lion and Shorts), Instagram, Facebook, TikTok. Offline: referral partners and warm introductions, which are our main source of new business, plus live networking groups."},{"question":"Channels you want to use next.","answer":"Bluesky and Threads"},{"question":"Paid vs organic mix (if any).","answer":"Organic only."}]},{"module_id":"m12","number":12,"heading":"Marketing Assets","anchor":"marketing-assets","blocks":[{"question":"Existing assets (logo files, photos, videos, testimonials, case studies, written content).","answer":"Logo files, showreel, a portfolio from 400+ projects (live-action, animation, and remote), 10+ client testimonials, 100+ Video Lion episodes, the Shorts library, and the LinkedIn newsletter."}]},{"module_id":"m13","number":13,"heading":"Keywords and SEO Focus","anchor":"keywords-and-seo-focus","blocks":[{"question":"Core topics you want to be known for.","answer":"Video marketing for professional services\nCompliant video content for financial advisors\nVideo marketing for law firms\nClient video testimonials\nRemote video production\nBecoming the go-to expert with video"},{"question":"Primary keywords/themes (the search terms and themes your ideal customers actually use)","answer":"video testimonials\nremote video production\nvideo marketing for financial advisors\ndone-for-you video content\nvideo production Westchester NY\nremote video testimonials\ncompliant social media video for financial advisors\nvideo marketing for law firms\nvideo content for fractional CFOs"}]},{"module_id":"m14","number":14,"heading":"Goals and Success Metrics","anchor":"goals-and-success-metrics","blocks":[{"question":"Primary business goal (your main focus for the next 6–12 months).","answer":"Grow Video Vantage™  into LEIB's core recurring-revenue program across three verticals (financial advisors, law firms, and fractional executives), driven mainly by referral partners, while continuing to deliver Remote Video Testimonials."},{"question":"Key outcomes you care about (leads, sales, visibility, etc.).","answer":"New Video Vantage clients signed each month\nDiscovery calls booked from inbound leads\nClient retention past the 6-month foundation\nComments and conversations on our own content\nActive referral partners sending introductions each month"},{"question":"Biggest constraints: what's limiting progress (time, budget, clarity, systems).","answer":"Time: the founder handles sales, production oversight, and content, so a consistent lead flow and scalable systems are the main bottlenecks."}]}]}}