{"ok":true,"passport":{"revision_id":"782a08b5-4305-491c-8daf-b9187e404a20","revision_origin":"course","name":"EMPOWER Life Solutions","city":"buderim","state":"Queensland","slug":"empower-life-solutions-aa2bf16a1a","canonical_url":"https://mcp-api.admin.gnr.media/public/passports/empower-life-solutions-aa2bf16a1a","marketing_passport_html_url":"https://mcp-api.admin.gnr.media/public/passports/empower-life-solutions-aa2bf16a1a","compiled_text":"EMPOWER Life Solutions\nMarketing Passport\n\nYour complete marketing foundation, organised in one place.\n\n1. Business Basics\nWebsite Address\nhttps://empowerlifesolutions.com.au/\n\nBusiness Stage\nEstablished\n\nCountry\nAU\n\nWhich industry best describes your primary business?\nAddiction recovery coaching and counselling. Private, confidential coaching for high-performing people who are quietly relying on alcohol, prescription drugs or other addictive coping.\n\nHow does your business primarily operate?\nKerrie Atherton delivers private one-to-one coaching and counselling in person on the Sunshine Coast and online worldwide. Premium coaching is sold as structured 6-week and 12-week experiences with client workbooks, rather than by the session. Free webinars and a podcast introduce the work. Organisations book Mental Health First Aid training, workshops and keynote talks. Stories of HOPE runs community and online events and publishes books.\n\nWhere do you currently serve customers?\nIn person on the Sunshine Coast and across South East Queensland and around Australia. Online coaching worldwide. Stories of HOPE online events reach people across Australia and around the world. Training and speaking for organisations anywhere in Australia.\n\nIf you have a physical presence, where is it located?\nBased on the Sunshine Coast, Queensland, with sessions in person and online.\n\nWhich location matters most for your growth right now?\nSunshine Coast and Brisbane, Queensland, with private online coaching for clients Australia-wide.\n\n2. Mission, Vision, and Values\nMission (what you do and who you help?)\nEMPOWER Life Solutions helps high-performing people who look successful on the outside, but are quietly relying on alcohol, pills or other addictive coping on the inside, to break free, heal what sits underneath and rebuild their identity, boundaries and self-worth. We work confidentially through private coaching, counselling, training and speaking, and also support families and people rebuilding after major life change.\n\nVision (what success looks like in the future?)\nA world where people do not have to hit rock bottom before they are allowed to ask for help, and where addiction is talked about as a sickness, not a weakness. Within five years, EMPOWER Life Solutions is known across Australia as the trusted, confidential place for leaders and professionals who are successful on the outside and struggling on the inside, and Stories of HOPE keeps the conversation loud so shame no longer keeps people silent.\n\nCore values (3–5 guiding principles)\nHope: whatever has happened in the past, the rest of your life can be greater. Where there is life there is HOPE.\nConfidentiality: a safe, private space for the conversations people cannot have anywhere else. Real change happens off the record.\nHonesty and vulnerability: leading by being real, including about my own 44 years of recovery. What we keep in the darkness can never be dealt with.\nNo judgement: addiction is a sickness, not a weakness, and anyone can become addicted. People are not broken, and seeking help is not a failure.\nConnection and early intervention: connection is the opposite of addiction. Nobody should do the journey alone, and it starts with just one conversation, long before rock bottom.\n\n3. Products and Services\nList of core products/services.\nOff The Record Confidential: private one-to-one recovery coaching for high performers who are quietly drinking or using to cope, available as a 6-week Reset or a 12-week Private Experience\nThe Reconnected Self Framework: coaching to rebuild identity, boundaries and self-worth, working through boundaries, emotions, triggers, identity, spiritual connection and thought life\nOne-to-one counselling for addiction, trauma, depression and emotional abuse\nSupport for families and partners of someone struggling with addiction\nMental Health First Aid training, including substance use and how to approach someone who is struggling\nKeynote speaking, workshops and corporate programs on hidden addiction, mental health and the human side of change\nStories of HOPE books, Volumes 1, 2 and 3\nFree webinars, podcast and Stories of HOPE events\n\nOutcomes: the results your customers get.\nClients finally say out loud what they have been carrying, often for the first time, in a completely confidential space. They stop relying on alcohol, pills, work or busyness to switch off and build healthier ways to cope. They learn to manage the thinking behind the drinking: triggers, overthinking, fear and old beliefs. They understand and start to heal what sits underneath, rather than only changing the behaviour. They set boundaries, stop saying yes when they mean no, and choose the people they let in. They rebuild their identity and self-worth and reconnect with what matters. They finish with a personal reconnection plan and a 90-day forward plan, and know they do not have to do it alone. Organisations gain staff and managers who can recognise and respond to mental health and substance use concerns.\n\nRated 5.0 stars from 26 Google reviews, with 24 recommendations on LinkedIn. In clients' own words: \"She helped me turn my life around. I'm forever grateful.\" \"She has changed the way I see myself and the way I function.\" \"From the very first session, I felt genuinely heard, supported, and understood.\"\n\n\"Kerrie has helped me understand the patterns that were keeping me stuck and holding me back... I learned how often I said yes when I really wanted to say no, simply because I felt obliged... I've learned that having boundaries doesn't make me selfish, unkind or uncaring... I no longer feel responsible for keeping everyone else happy at my own expense... Most importantly, Kerrie has helped me create a life that feels like mine, I can honestly say I'm happy.\" Coaching client\n\nPricing: how you package or charge for your work.\nPremium coaching is sold as a structured package, not by the hour: a 6-week program and a 12-week private experience, with a limited number of founding-client places at launch. Pricing is discussed after a free, confidential conversation. Books are available to buy online. Mental Health First Aid training, workshops and keynotes are quoted per engagement.\n\nHero Offer: the offer that drives most of your revenue.\nOff The Record Confidential: a 12-week private, one-to-one recovery coaching experience for high performers who look successful on the outside but are quietly drinking or using to cope on the inside. Discreet and judgement-free, for people who cannot be seen walking into a meeting or a clinic. Built around Kerrie Atherton's VAULT Model (Vulnerability, Acknowledge, Understand, Liberate, Transform), with a shorter 6-week Reset as the entry point. It starts with a free, confidential conversation.\n\n4. Audience and Customers\nIdeal customer profile (plain English).\nThe person nobody thinks needs help. A high-functioning man or woman, such as a business owner, executive, senior or health professional, athlete or public figure, who is achieving on the outside but privately relying on alcohol, prescription pills or other behaviours to cope with pressure, burnout, anxiety or past trauma. They would rarely call it addiction. They say they are drinking too much, need wine to switch off or use pills to get through. They often carry unresolved trauma, weak boundaries and people-pleasing. They need absolute confidentiality and want a discreet, one-to-one alternative to group programs or anything that feels clinical, working alongside medical care where needed. Clients are both men and women. Many are men in senior or leadership roles who have always handled everything themselves and would never walk into a group, a clinic or a counsellor's office. Many are women who keep everyone else's world running while privately pouring a glass of wine to get through the night.\n\nCustomer segments (if you serve more than one type of customer).\nHigh performers quietly drinking or using to cope (Off The Record Confidential), the primary focus: executives, business owners, professionals and public figures who need privacy, discretion and a way out before rock bottom.\nFamilies and partners affected by a loved one's addiction, including parents of struggling young people: want to understand the signs, what to say and how to look after themselves.\nPeople rebuilding after life change (The Reconnected Self Framework): after divorce, heartbreak, bereavement, redundancy, empty nest or retirement, asking who am I now.\nOrganisations, schools and community groups: need Mental Health First Aid training, workshops and speakers on hidden addiction, mental health and change.\n\nCustomer Problems: the challenges they face.\nI tell everyone I'm fine, but I'm not. I need a drink to switch off at night. I'm drinking more than I used to and I've tried to cut back on my own. I'm not an alcoholic, I just need something to get through. I'm the one everyone calls, but who do I call? I can't be seen walking into a meeting or a clinic. I'm scared someone at work will find out, or that I'll be judged or labelled. My relationship is suffering. I don't know who I am anymore. I don't want to wait until everything falls apart, but I don't know where to start. A few beers after work has turned into most nights. I can't afford for this to get out. I've always handled everything myself. I'm the one holding it all together, so I can't fall apart. My partner is worried and I keep brushing it off.\n\nWhy do customers choose you?\nKerrie has been there. She is 44 years sober, comes from three generations affected by alcoholism, and has spent more than 30 years supporting individuals and families through addiction, trauma and mental health as a counsellor, coach and accredited Mental Health First Aid instructor. She works on the trauma and thinking underneath the drinking, not just the behaviour, in a completely confidential, structured, one-to-one experience built for capable people who cannot be seen seeking help, and she focuses on early intervention, before rock bottom. Her story has been featured on ABC Radio, 7 News Sunshine Coast, 4BC, HOT 91FM and The Courier-Mail, and on more than 20 podcasts worldwide. She hosts her own podcast, Stories of HOPE: Inspiring Humans with Kerrie Atherton. As an ambassador for Fearless, the national PTSD organisation, she has spoken at UniSC's Thompson Institute and was filmed sharing her story of overcoming trauma and addiction for the University of the Sunshine Coast's National Trauma Day campaign.\n\n\"Kerrie is an extremely compassionate person with a deep knowledge of mental ill-health.\" James Hill, Award-Winning Mental Health Lived Experience Advocate\n\n\"Having been involved with Kerrie on a number of projects, I can say she is one of a kind. Kerrie's passion for helping people in society is unparalleled... Kerrie should be commended for her efforts and passion in helping people with addictions, mental health and suicide prevention.\" Stuart Rawlins, Former Detective, Chief Safety Officer and Founder, Healthy Mind Healthy Future\n\n5. Competitors and Differentiators\nDirect Competitors: businesses offering similar products or services.\nCommercial in Confidence\n\nIndirect Competitors: alternatives your customers might choose instead.\nCommercial in Confidence\n\nYour Edge: what you do differently and why customers choose you.\nA coach who has lived it: 44 years in recovery, working privately and one-to-one on the trauma and thinking underneath the drinking, not just the behaviour, so people can get help early.\n\n6. Brand Positioning and Messaging\nPositioning Statement: the core idea you want to own.\nEMPOWER Life Solutions is the confidential place where people who are successful on the outside, and quietly drinking or using to cope on the inside, can break free before rock bottom, with a coach who has been there.\n\nShort pitch / 7-second explanation.\nI'm 44 years sober, and I help high-performing people who look fine on the outside but are quietly relying on alcohol or pills to cope to break free, confidentially and off the record, and rebuild who they are.\n\nHooks/Taglines: memorable lines that spark interest.\nSuccessful on the outside. Struggling on the inside.\nI no longer have a drinking problem, I have a thinking problem.\nConnection is the opposite of addiction.\nWhat we keep in the darkness can never be dealt with.\nAddiction is a sickness, not a weakness.\nYou don't have to wait for rock bottom.\nFor the conversations you can't have anywhere else.\nYour past may shape you, but it doesn't define you.\nIt starts with just one conversation.\nReal conversations. Lasting change.\nFor the man everyone relies on, who has no one to call.\nFor the woman who holds it all together and pours a glass to get through.\n\nTone of Voice: choose the style that fits your brand.\nWarm, honest and non-judgemental. Calm and discreet, never alarmist. Story-led and conversational, in plain Australian English. Speaks from lived experience of recovery. Names addiction plainly, but describes it in the words clients use about themselves, such as drinking to cope or needing wine to switch off. Asks reflective questions rather than lecturing. Hopeful and grounded in real experience, never clinical, preachy or salesy. Speaks equally to men and women, using examples both recognise.\n\n7. Brand Story\nWho is your ideal customer?\nA capable, successful person who everyone relies on: the leader, the provider, the strong one. On paper they have it all, and nobody would guess that alcohol, pills or another habit has become the way they get through. It might be the executive or business owner who has always handled everything himself, or the woman who keeps everyone else's world running and quietly pours a glass to get through.\n\nWhat are they struggling with?\nOn the outside they are coping. Underneath, they are exhausted, anxious and disconnected, often carrying old pain they have never dealt with. A drink to switch off has become most nights. They have tried to cut back on their own. They have told no one, because nobody thinks they need help and they are afraid of being found out, judged or labelled, and of what it could cost them at work and at home.\n\nHow does your brand help?\nKerrie gives them a completely confidential space to say what they have never said out loud, with someone who has been there. Over a structured 6 or 12 weeks, she helps them acknowledge what they are carrying, understand the trauma and thinking underneath the drinking, manage triggers and overthinking, set boundaries and build healthier ways to cope, drawing on her 30+ years of professional experience and her own 44 years of recovery.\n\nWhat does life look like after success?\nThey no longer need a drink or a pill to get through the day. They stop pretending to be fine. They have healthier boundaries and ways of coping, and they know what to watch for when old patterns return. They feel like themselves again, reconnected with what matters, with a clear plan for the next 90 days and beyond, and the relief of no longer carrying it all alone. One day at a time, anything is possible.\n\n8. Brand Personality and Voice\nBrand personality traits.\nCompassionate\nHonest\nDiscreet\nCourageous\nHopeful\n\nVoice Guidelines: the do's and don'ts that keep your communication consistent.\nCommercial in Confidence\n\nOne-Word Descriptor: the single word that captures your brand's essence.\nHope\n\n9. Brand Style Guide\nLogo usage notes.\n\nBrand colour # numbers\n#00AA9C Teal, primary brand colour for buttons, links and highlights (from the website)\n#00938C Deep teal, hover and secondary accent (from the website)\n#333333 Charcoal, headings and dark text\n#666666 Grey, body text\n#FFFFFF White, main background\n\nFonts / typography.\nHeadlines: Prata, an elegant serif that feels warm and trustworthy. Body: Open Sans, a clean, readable sans serif. Together they should feel calm, professional and approachable, not clinical.\n\nVisual preferences.\nReal, natural-light photography of Kerrie, warm and approachable. Calm, uncluttered layouts with plenty of white space and teal accents. Quiet, reflective imagery such as nature, light and open space. Avoid stock photos of people in distress, clinical or hospital imagery, and AI-generated faces presented as real clients.\n\n10. Website and Infrastructure\nWhat website platform do you use? Tick one. If you select other, please provide the platform name.\nCommercial in Confidence\n\nWhere is your Domain or DNS hosted?\nCommercial in Confidence\n\n11. Marketing Channels\nCurrent channels in use.\nWebsite empowerlifesolutions.com.au with blog. Facebook. LinkedIn. Kerrie's podcast, Stories of HOPE: Inspiring Humans with Kerrie Atherton. Email newsletter. Free webinars: the first webinar in this market had 80 registrations in two days and 50 attendees. Stories of HOPE community and online events. Speaking engagements.\n\nChannels you want to use next.\nCommercial in Confidence\n\nPaid vs organic mix (if any).\nCommercial in Confidence\n\n12. Marketing Assets\nExisting assets (logo files, photos, videos, testimonials, case studies, written content).\nCommercial in Confidence\n\n13. Keywords and SEO Focus\nCore topics you want to be known for.\nHigh-functioning addiction in leaders and professionals\nDrinking to cope: when a drink to switch off becomes a problem\nTrauma and shame underneath addiction\nFrom drinking problem to thinking problem: mind management, triggers and overthinking\nEarly intervention before rock bottom\nAddiction as a family and generational issue\nBoundaries, identity and self-worth in recovery\nConnection, community and lived-experience stories of hope\nBurnout, pressure and the cost of carrying it all\nIdentity and purpose after life change\nWorkplace mental health, substance use and Mental Health First Aid\n\nPrimary keywords/themes (the search terms and themes your ideal customers actually use)\nhigh functioning alcoholic help\nconfidential addiction coach\nexecutive addiction coach\nprivate recovery coach Australia\nalcohol recovery coach Sunshine Coast\naddiction coach Brisbane\nsober coach online\nam I drinking too much\ndrinking to cope with stress\nhow to stop drinking to switch off\nprescription pill dependence help\nprivate alternative to rehab\nsuccessful but struggling\nhelp for a family member with addiction\naddiction counsellor Sunshine Coast\ntrauma counselling Sunshine Coast\nburnout coach for executives\nmental health first aid training Sunshine Coast\naddiction keynote speaker Queensland\n\n14. Goals and Success Metrics\nPrimary business goal (your main focus for the next 6–12 months).\nCommercial in Confidence\n\nKey outcomes you care about (leads, sales, visibility, etc.).\nCommercial in Confidence\n\nBiggest constraints: what's limiting progress (time, budget, clarity, systems).\nCommercial in Confidence\n","compiled_search_text":"empower life solutions marketing passport your complete marketing foundation, organised in one place. 1. business basics website address https://empowerlifesolutions.com.au/ business stage established country au which industry best describes your primary business? addiction recovery coaching and counselling. private, confidential coaching for high-performing people who are quietly relying on alcohol, prescription drugs or other addictive coping. how does your business primarily operate? kerrie atherton delivers private one-to-one coaching and counselling in person on the sunshine coast and online worldwide. premium coaching is sold as structured 6-week and 12-week experiences with client workbooks, rather than by the session. free webinars and a podcast introduce the work. organisations book mental health first aid training, workshops and keynote talks. stories of hope runs community and online events and publishes books. where do you currently serve customers? in person on the sunshine coast and across south east queensland and around australia. online coaching worldwide. stories of hope online events reach people across australia and around the world. training and speaking for organisations anywhere in australia. if you have a physical presence, where is it located? based on the sunshine coast, queensland, with sessions in person and online. which location matters most for your growth right now? sunshine coast and brisbane, queensland, with private online coaching for clients australia-wide. 2. mission, vision, and values mission (what you do and who you help?) empower life solutions helps high-performing people who look successful on the outside, but are quietly relying on alcohol, pills or other addictive coping on the inside, to break free, heal what sits underneath and rebuild their identity, boundaries and self-worth. we work confidentially through private coaching, counselling, training and speaking, and also support families and people rebuilding after major life change. vision (what success looks like in the future?) a world where people do not have to hit rock bottom before they are allowed to ask for help, and where addiction is talked about as a sickness, not a weakness. within five years, empower life solutions is known across australia as the trusted, confidential place for leaders and professionals who are successful on the outside and struggling on the inside, and stories of hope keeps the conversation loud so shame no longer keeps people silent. core values (3–5 guiding principles) hope: whatever has happened in the past, the rest of your life can be greater. where there is life there is hope. confidentiality: a safe, private space for the conversations people cannot have anywhere else. real change happens off the record. honesty and vulnerability: leading by being real, including about my own 44 years of recovery. what we keep in the darkness can never be dealt with. no judgement: addiction is a sickness, not a weakness, and anyone can become addicted. people are not broken, and seeking help is not a failure. connection and early intervention: connection is the opposite of addiction. nobody should do the journey alone, and it starts with just one conversation, long before rock bottom. 3. products and services list of core products/services. off the record confidential: private one-to-one recovery coaching for high performers who are quietly drinking or using to cope, available as a 6-week reset or a 12-week private experience the reconnected self framework: coaching to rebuild identity, boundaries and self-worth, working through boundaries, emotions, triggers, identity, spiritual connection and thought life one-to-one counselling for addiction, trauma, depression and emotional abuse support for families and partners of someone struggling with addiction mental health first aid training, including substance use and how to approach someone who is struggling keynote speaking, workshops and corporate programs on hidden addiction, mental health and the human side of change stories of hope books, volumes 1, 2 and 3 free webinars, podcast and stories of hope events outcomes: the results your customers get. clients finally say out loud what they have been carrying, often for the first time, in a completely confidential space. they stop relying on alcohol, pills, work or busyness to switch off and build healthier ways to cope. they learn to manage the thinking behind the drinking: triggers, overthinking, fear and old beliefs. they understand and start to heal what sits underneath, rather than only changing the behaviour. they set boundaries, stop saying yes when they mean no, and choose the people they let in. they rebuild their identity and self-worth and reconnect with what matters. they finish with a personal reconnection plan and a 90-day forward plan, and know they do not have to do it alone. organisations gain staff and managers who can recognise and respond to mental health and substance use concerns. rated 5.0 stars from 26 google reviews, with 24 recommendations on linkedin. in clients' own words: \"she helped me turn my life around. i'm forever grateful.\" \"she has changed the way i see myself and the way i function.\" \"from the very first session, i felt genuinely heard, supported, and understood.\" \"kerrie has helped me understand the patterns that were keeping me stuck and holding me back... i learned how often i said yes when i really wanted to say no, simply because i felt obliged... i've learned that having boundaries doesn't make me selfish, unkind or uncaring... i no longer feel responsible for keeping everyone else happy at my own expense... most importantly, kerrie has helped me create a life that feels like mine, i can honestly say i'm happy.\" coaching client pricing: how you package or charge for your work. premium coaching is sold as a structured package, not by the hour: a 6-week program and a 12-week private experience, with a limited number of founding-client places at launch. pricing is discussed after a free, confidential conversation. books are available to buy online. mental health first aid training, workshops and keynotes are quoted per engagement. hero offer: the offer that drives most of your revenue. off the record confidential: a 12-week private, one-to-one recovery coaching experience for high performers who look successful on the outside but are quietly drinking or using to cope on the inside. discreet and judgement-free, for people who cannot be seen walking into a meeting or a clinic. built around kerrie atherton's vault model (vulnerability, acknowledge, understand, liberate, transform), with a shorter 6-week reset as the entry point. it starts with a free, confidential conversation. 4. audience and customers ideal customer profile (plain english). the person nobody thinks needs help. a high-functioning man or woman, such as a business owner, executive, senior or health professional, athlete or public figure, who is achieving on the outside but privately relying on alcohol, prescription pills or other behaviours to cope with pressure, burnout, anxiety or past trauma. they would rarely call it addiction. they say they are drinking too much, need wine to switch off or use pills to get through. they often carry unresolved trauma, weak boundaries and people-pleasing. they need absolute confidentiality and want a discreet, one-to-one alternative to group programs or anything that feels clinical, working alongside medical care where needed. clients are both men and women. many are men in senior or leadership roles who have always handled everything themselves and would never walk into a group, a clinic or a counsellor's office. many are women who keep everyone else's world running while privately pouring a glass of wine to get through the night. customer segments (if you serve more than one type of customer). high performers quietly drinking or using to cope (off the record confidential), the primary focus: executives, business owners, professionals and public figures who need privacy, discretion and a way out before rock bottom. families and partners affected by a loved one's addiction, including parents of struggling young people: want to understand the signs, what to say and how to look after themselves. people rebuilding after life change (the reconnected self framework): after divorce, heartbreak, bereavement, redundancy, empty nest or retirement, asking who am i now. organisations, schools and community groups: need mental health first aid training, workshops and speakers on hidden addiction, mental health and change. customer problems: the challenges they face. i tell everyone i'm fine, but i'm not. i need a drink to switch off at night. i'm drinking more than i used to and i've tried to cut back on my own. i'm not an alcoholic, i just need something to get through. i'm the one everyone calls, but who do i call? i can't be seen walking into a meeting or a clinic. i'm scared someone at work will find out, or that i'll be judged or labelled. my relationship is suffering. i don't know who i am anymore. i don't want to wait until everything falls apart, but i don't know where to start. a few beers after work has turned into most nights. i can't afford for this to get out. i've always handled everything myself. i'm the one holding it all together, so i can't fall apart. my partner is worried and i keep brushing it off. why do customers choose you? kerrie has been there. she is 44 years sober, comes from three generations affected by alcoholism, and has spent more than 30 years supporting individuals and families through addiction, trauma and mental health as a counsellor, coach and accredited mental health first aid instructor. she works on the trauma and thinking underneath the drinking, not just the behaviour, in a completely confidential, structured, one-to-one experience built for capable people who cannot be seen seeking help, and she focuses on early intervention, before rock bottom. her story has been featured on abc radio, 7 news sunshine coast, 4bc, hot 91fm and the courier-mail, and on more than 20 podcasts worldwide. she hosts her own podcast, stories of hope: inspiring humans with kerrie atherton. as an ambassador for fearless, the national ptsd organisation, she has spoken at unisc's thompson institute and was filmed sharing her story of overcoming trauma and addiction for the university of the sunshine coast's national trauma day campaign. \"kerrie is an extremely compassionate person with a deep knowledge of mental ill-health.\" james hill, award-winning mental health lived experience advocate \"having been involved with kerrie on a number of projects, i can say she is one of a kind. kerrie's passion for helping people in society is unparalleled... kerrie should be commended for her efforts and passion in helping people with addictions, mental health and suicide prevention.\" stuart rawlins, former detective, chief safety officer and founder, healthy mind healthy future 5. competitors and differentiators direct competitors: businesses offering similar products or services. commercial in confidence indirect competitors: alternatives your customers might choose instead. commercial in confidence your edge: what you do differently and why customers choose you. a coach who has lived it: 44 years in recovery, working privately and one-to-one on the trauma and thinking underneath the drinking, not just the behaviour, so people can get help early. 6. brand positioning and messaging positioning statement: the core idea you want to own. empower life solutions is the confidential place where people who are successful on the outside, and quietly drinking or using to cope on the inside, can break free before rock bottom, with a coach who has been there. short pitch / 7-second explanation. i'm 44 years sober, and i help high-performing people who look fine on the outside but are quietly relying on alcohol or pills to cope to break free, confidentially and off the record, and rebuild who they are. hooks/taglines: memorable lines that spark interest. successful on the outside. struggling on the inside. i no longer have a drinking problem, i have a thinking problem. connection is the opposite of addiction. what we keep in the darkness can never be dealt with. addiction is a sickness, not a weakness. you don't have to wait for rock bottom. for the conversations you can't have anywhere else. your past may shape you, but it doesn't define you. it starts with just one conversation. real conversations. lasting change. for the man everyone relies on, who has no one to call. for the woman who holds it all together and pours a glass to get through. tone of voice: choose the style that fits your brand. warm, honest and non-judgemental. calm and discreet, never alarmist. story-led and conversational, in plain australian english. speaks from lived experience of recovery. names addiction plainly, but describes it in the words clients use about themselves, such as drinking to cope or needing wine to switch off. asks reflective questions rather than lecturing. hopeful and grounded in real experience, never clinical, preachy or salesy. speaks equally to men and women, using examples both recognise. 7. brand story who is your ideal customer? a capable, successful person who everyone relies on: the leader, the provider, the strong one. on paper they have it all, and nobody would guess that alcohol, pills or another habit has become the way they get through. it might be the executive or business owner who has always handled everything himself, or the woman who keeps everyone else's world running and quietly pours a glass to get through. what are they struggling with? on the outside they are coping. underneath, they are exhausted, anxious and disconnected, often carrying old pain they have never dealt with. a drink to switch off has become most nights. they have tried to cut back on their own. they have told no one, because nobody thinks they need help and they are afraid of being found out, judged or labelled, and of what it could cost them at work and at home. how does your brand help? kerrie gives them a completely confidential space to say what they have never said out loud, with someone who has been there. over a structured 6 or 12 weeks, she helps them acknowledge what they are carrying, understand the trauma and thinking underneath the drinking, manage triggers and overthinking, set boundaries and build healthier ways to cope, drawing on her 30+ years of professional experience and her own 44 years of recovery. what does life look like after success? they no longer need a drink or a pill to get through the day. they stop pretending to be fine. they have healthier boundaries and ways of coping, and they know what to watch for when old patterns return. they feel like themselves again, reconnected with what matters, with a clear plan for the next 90 days and beyond, and the relief of no longer carrying it all alone. one day at a time, anything is possible. 8. brand personality and voice brand personality traits. compassionate honest discreet courageous hopeful voice guidelines: the do's and don'ts that keep your communication consistent. commercial in confidence one-word descriptor: the single word that captures your brand's essence. hope 9. brand style guide logo usage notes. brand colour # numbers #00aa9c teal, primary brand colour for buttons, links and highlights (from the website) #00938c deep teal, hover and secondary accent (from the website) #333333 charcoal, headings and dark text #666666 grey, body text #ffffff white, main background fonts / typography. headlines: prata, an elegant serif that feels warm and trustworthy. body: open sans, a clean, readable sans serif. together they should feel calm, professional and approachable, not clinical. visual preferences. real, natural-light photography of kerrie, warm and approachable. calm, uncluttered layouts with plenty of white space and teal accents. quiet, reflective imagery such as nature, light and open space. avoid stock photos of people in distress, clinical or hospital imagery, and ai-generated faces presented as real clients. 10. website and infrastructure what website platform do you use? tick one. if you select other, please provide the platform name. commercial in confidence where is your domain or dns hosted? commercial in confidence 11. marketing channels current channels in use. website empowerlifesolutions.com.au with blog. facebook. linkedin. kerrie's podcast, stories of hope: inspiring humans with kerrie atherton. email newsletter. free webinars: the first webinar in this market had 80 registrations in two days and 50 attendees. stories of hope community and online events. speaking engagements. channels you want to use next. commercial in confidence paid vs organic mix (if any). commercial in confidence 12. marketing assets existing assets (logo files, photos, videos, testimonials, case studies, written content). commercial in confidence 13. keywords and seo focus core topics you want to be known for. high-functioning addiction in leaders and professionals drinking to cope: when a drink to switch off becomes a problem trauma and shame underneath addiction from drinking problem to thinking problem: mind management, triggers and overthinking early intervention before rock bottom addiction as a family and generational issue boundaries, identity and self-worth in recovery connection, community and lived-experience stories of hope burnout, pressure and the cost of carrying it all identity and purpose after life change workplace mental health, substance use and mental health first aid primary keywords/themes (the search terms and themes your ideal customers actually use) high functioning alcoholic help confidential addiction coach executive addiction coach private recovery coach australia alcohol recovery coach sunshine coast addiction coach brisbane sober coach online am i drinking too much drinking to cope with stress how to stop drinking to switch off prescription pill dependence help private alternative to rehab successful but struggling help for a family member with addiction addiction counsellor sunshine coast trauma counselling sunshine coast burnout coach for executives mental health first aid training sunshine coast addiction keynote speaker queensland 14. goals and success metrics primary business goal (your main focus for the next 6–12 months). commercial in confidence key outcomes you care about (leads, sales, visibility, etc.). commercial in confidence biggest constraints: what's limiting progress (time, budget, clarity, systems). commercial in confidence","content_hash":"19e61a8dc8b7b10dd77dd454efa3f4b273b7f6df351b99dc358c7b91af45a91d","foundation_line":"Your complete marketing foundation, organised in one place.","published_at":"2026-10-12T11:03:38.320Z","logo_url":"https://mcp-api.admin.gnr.media/public/passports/empower-life-solutions-aa2bf16a1a/logo","sections":[{"module_id":"m01","number":1,"heading":"Business Basics","anchor":"business-basics","blocks":[{"question":"Website Address","answer":"https://empowerlifesolutions.com.au/"},{"question":"Business Stage","answer":"Established"},{"question":"Country","answer":"AU"},{"question":"Which industry best describes your primary business?","answer":"Addiction recovery coaching and counselling. Private, confidential coaching for high-performing people who are quietly relying on alcohol, prescription drugs or other addictive coping."},{"question":"How does your business primarily operate?","answer":"Kerrie Atherton delivers private one-to-one coaching and counselling in person on the Sunshine Coast and online worldwide. Premium coaching is sold as structured 6-week and 12-week experiences with client workbooks, rather than by the session. Free webinars and a podcast introduce the work. Organisations book Mental Health First Aid training, workshops and keynote talks. Stories of HOPE runs community and online events and publishes books."},{"question":"Where do you currently serve customers?","answer":"In person on the Sunshine Coast and across South East Queensland and around Australia. Online coaching worldwide. Stories of HOPE online events reach people across Australia and around the world. Training and speaking for organisations anywhere in Australia."},{"question":"If you have a physical presence, where is it located?","answer":"Based on the Sunshine Coast, Queensland, with sessions in person and online."},{"question":"Which location matters most for your growth right now?","answer":"Sunshine Coast and Brisbane, Queensland, with private online coaching for clients Australia-wide."}]},{"module_id":"m02","number":2,"heading":"Mission, Vision, and Values","anchor":"mission-vision-and-values","blocks":[{"question":"Mission (what you do and who you help?)","answer":"EMPOWER Life Solutions helps high-performing people who look successful on the outside, but are quietly relying on alcohol, pills or other addictive coping on the inside, to break free, heal what sits underneath and rebuild their identity, boundaries and self-worth. We work confidentially through private coaching, counselling, training and speaking, and also support families and people rebuilding after major life change."},{"question":"Vision (what success looks like in the future?)","answer":"A world where people do not have to hit rock bottom before they are allowed to ask for help, and where addiction is talked about as a sickness, not a weakness. Within five years, EMPOWER Life Solutions is known across Australia as the trusted, confidential place for leaders and professionals who are successful on the outside and struggling on the inside, and Stories of HOPE keeps the conversation loud so shame no longer keeps people silent."},{"question":"Core values (3–5 guiding principles)","answer":"Hope: whatever has happened in the past, the rest of your life can be greater. Where there is life there is HOPE.\nConfidentiality: a safe, private space for the conversations people cannot have anywhere else. Real change happens off the record.\nHonesty and vulnerability: leading by being real, including about my own 44 years of recovery. What we keep in the darkness can never be dealt with.\nNo judgement: addiction is a sickness, not a weakness, and anyone can become addicted. People are not broken, and seeking help is not a failure.\nConnection and early intervention: connection is the opposite of addiction. Nobody should do the journey alone, and it starts with just one conversation, long before rock bottom."}]},{"module_id":"m03","number":3,"heading":"Products and Services","anchor":"products-and-services","blocks":[{"question":"List of core products/services.","answer":"Off The Record Confidential: private one-to-one recovery coaching for high performers who are quietly drinking or using to cope, available as a 6-week Reset or a 12-week Private Experience\nThe Reconnected Self Framework: coaching to rebuild identity, boundaries and self-worth, working through boundaries, emotions, triggers, identity, spiritual connection and thought life\nOne-to-one counselling for addiction, trauma, depression and emotional abuse\nSupport for families and partners of someone struggling with addiction\nMental Health First Aid training, including substance use and how to approach someone who is struggling\nKeynote speaking, workshops and corporate programs on hidden addiction, mental health and the human side of change\nStories of HOPE books, Volumes 1, 2 and 3\nFree webinars, podcast and Stories of HOPE events"},{"question":"Outcomes: the results your customers get.","answer":"Clients finally say out loud what they have been carrying, often for the first time, in a completely confidential space. They stop relying on alcohol, pills, work or busyness to switch off and build healthier ways to cope. They learn to manage the thinking behind the drinking: triggers, overthinking, fear and old beliefs. They understand and start to heal what sits underneath, rather than only changing the behaviour. They set boundaries, stop saying yes when they mean no, and choose the people they let in. They rebuild their identity and self-worth and reconnect with what matters. They finish with a personal reconnection plan and a 90-day forward plan, and know they do not have to do it alone. Organisations gain staff and managers who can recognise and respond to mental health and substance use concerns.\n\nRated 5.0 stars from 26 Google reviews, with 24 recommendations on LinkedIn. In clients' own words: \"She helped me turn my life around. I'm forever grateful.\" \"She has changed the way I see myself and the way I function.\" \"From the very first session, I felt genuinely heard, supported, and understood.\"\n\n\"Kerrie has helped me understand the patterns that were keeping me stuck and holding me back... I learned how often I said yes when I really wanted to say no, simply because I felt obliged... I've learned that having boundaries doesn't make me selfish, unkind or uncaring... I no longer feel responsible for keeping everyone else happy at my own expense... Most importantly, Kerrie has helped me create a life that feels like mine, I can honestly say I'm happy.\" Coaching client"},{"question":"Pricing: how you package or charge for your work.","answer":"Premium coaching is sold as a structured package, not by the hour: a 6-week program and a 12-week private experience, with a limited number of founding-client places at launch. Pricing is discussed after a free, confidential conversation. Books are available to buy online. Mental Health First Aid training, workshops and keynotes are quoted per engagement."},{"question":"Hero Offer: the offer that drives most of your revenue.","answer":"Off The Record Confidential: a 12-week private, one-to-one recovery coaching experience for high performers who look successful on the outside but are quietly drinking or using to cope on the inside. Discreet and judgement-free, for people who cannot be seen walking into a meeting or a clinic. Built around Kerrie Atherton's VAULT Model (Vulnerability, Acknowledge, Understand, Liberate, Transform), with a shorter 6-week Reset as the entry point. It starts with a free, confidential conversation."}]},{"module_id":"m04","number":4,"heading":"Audience and Customers","anchor":"audience-and-customers","blocks":[{"question":"Ideal customer profile (plain English).","answer":"The person nobody thinks needs help. A high-functioning man or woman, such as a business owner, executive, senior or health professional, athlete or public figure, who is achieving on the outside but privately relying on alcohol, prescription pills or other behaviours to cope with pressure, burnout, anxiety or past trauma. They would rarely call it addiction. They say they are drinking too much, need wine to switch off or use pills to get through. They often carry unresolved trauma, weak boundaries and people-pleasing. They need absolute confidentiality and want a discreet, one-to-one alternative to group programs or anything that feels clinical, working alongside medical care where needed. Clients are both men and women. Many are men in senior or leadership roles who have always handled everything themselves and would never walk into a group, a clinic or a counsellor's office. Many are women who keep everyone else's world running while privately pouring a glass of wine to get through the night."},{"question":"Customer segments (if you serve more than one type of customer).","answer":"High performers quietly drinking or using to cope (Off The Record Confidential), the primary focus: executives, business owners, professionals and public figures who need privacy, discretion and a way out before rock bottom.\nFamilies and partners affected by a loved one's addiction, including parents of struggling young people: want to understand the signs, what to say and how to look after themselves.\nPeople rebuilding after life change (The Reconnected Self Framework): after divorce, heartbreak, bereavement, redundancy, empty nest or retirement, asking who am I now.\nOrganisations, schools and community groups: need Mental Health First Aid training, workshops and speakers on hidden addiction, mental health and change."},{"question":"Customer Problems: the challenges they face.","answer":"I tell everyone I'm fine, but I'm not. I need a drink to switch off at night. I'm drinking more than I used to and I've tried to cut back on my own. I'm not an alcoholic, I just need something to get through. I'm the one everyone calls, but who do I call? I can't be seen walking into a meeting or a clinic. I'm scared someone at work will find out, or that I'll be judged or labelled. My relationship is suffering. I don't know who I am anymore. I don't want to wait until everything falls apart, but I don't know where to start. A few beers after work has turned into most nights. I can't afford for this to get out. I've always handled everything myself. I'm the one holding it all together, so I can't fall apart. My partner is worried and I keep brushing it off."},{"question":"Why do customers choose you?","answer":"Kerrie has been there. She is 44 years sober, comes from three generations affected by alcoholism, and has spent more than 30 years supporting individuals and families through addiction, trauma and mental health as a counsellor, coach and accredited Mental Health First Aid instructor. She works on the trauma and thinking underneath the drinking, not just the behaviour, in a completely confidential, structured, one-to-one experience built for capable people who cannot be seen seeking help, and she focuses on early intervention, before rock bottom. Her story has been featured on ABC Radio, 7 News Sunshine Coast, 4BC, HOT 91FM and The Courier-Mail, and on more than 20 podcasts worldwide. She hosts her own podcast, Stories of HOPE: Inspiring Humans with Kerrie Atherton. As an ambassador for Fearless, the national PTSD organisation, she has spoken at UniSC's Thompson Institute and was filmed sharing her story of overcoming trauma and addiction for the University of the Sunshine Coast's National Trauma Day campaign.\n\n\"Kerrie is an extremely compassionate person with a deep knowledge of mental ill-health.\" James Hill, Award-Winning Mental Health Lived Experience Advocate\n\n\"Having been involved with Kerrie on a number of projects, I can say she is one of a kind. Kerrie's passion for helping people in society is unparalleled... Kerrie should be commended for her efforts and passion in helping people with addictions, mental health and suicide prevention.\" Stuart Rawlins, Former Detective, Chief Safety Officer and Founder, Healthy Mind Healthy Future"}]},{"module_id":"m05","number":5,"heading":"Competitors and Differentiators","anchor":"competitors-and-differentiators","blocks":[{"question":"Direct Competitors: businesses offering similar products or services.","answer":"Commercial in Confidence"},{"question":"Indirect Competitors: alternatives your customers might choose instead.","answer":"Commercial in Confidence"},{"question":"Your Edge: what you do differently and why customers choose you.","answer":"A coach who has lived it: 44 years in recovery, working privately and one-to-one on the trauma and thinking underneath the drinking, not just the behaviour, so people can get help early."}]},{"module_id":"m06","number":6,"heading":"Brand Positioning and Messaging","anchor":"brand-positioning-and-messaging","blocks":[{"question":"Positioning Statement: the core idea you want to own.","answer":"EMPOWER Life Solutions is the confidential place where people who are successful on the outside, and quietly drinking or using to cope on the inside, can break free before rock bottom, with a coach who has been there."},{"question":"Short pitch / 7-second explanation.","answer":"I'm 44 years sober, and I help high-performing people who look fine on the outside but are quietly relying on alcohol or pills to cope to break free, confidentially and off the record, and rebuild who they are."},{"question":"Hooks/Taglines: memorable lines that spark interest.","answer":"Successful on the outside. Struggling on the inside.\nI no longer have a drinking problem, I have a thinking problem.\nConnection is the opposite of addiction.\nWhat we keep in the darkness can never be dealt with.\nAddiction is a sickness, not a weakness.\nYou don't have to wait for rock bottom.\nFor the conversations you can't have anywhere else.\nYour past may shape you, but it doesn't define you.\nIt starts with just one conversation.\nReal conversations. Lasting change.\nFor the man everyone relies on, who has no one to call.\nFor the woman who holds it all together and pours a glass to get through."},{"question":"Tone of Voice: choose the style that fits your brand.","answer":"Warm, honest and non-judgemental. Calm and discreet, never alarmist. Story-led and conversational, in plain Australian English. Speaks from lived experience of recovery. Names addiction plainly, but describes it in the words clients use about themselves, such as drinking to cope or needing wine to switch off. Asks reflective questions rather than lecturing. Hopeful and grounded in real experience, never clinical, preachy or salesy. Speaks equally to men and women, using examples both recognise."}]},{"module_id":"m07","number":7,"heading":"Brand Story","anchor":"brand-story","blocks":[{"question":"Who is your ideal customer?","answer":"A capable, successful person who everyone relies on: the leader, the provider, the strong one. On paper they have it all, and nobody would guess that alcohol, pills or another habit has become the way they get through. It might be the executive or business owner who has always handled everything himself, or the woman who keeps everyone else's world running and quietly pours a glass to get through."},{"question":"What are they struggling with?","answer":"On the outside they are coping. Underneath, they are exhausted, anxious and disconnected, often carrying old pain they have never dealt with. A drink to switch off has become most nights. They have tried to cut back on their own. They have told no one, because nobody thinks they need help and they are afraid of being found out, judged or labelled, and of what it could cost them at work and at home."},{"question":"How does your brand help?","answer":"Kerrie gives them a completely confidential space to say what they have never said out loud, with someone who has been there. Over a structured 6 or 12 weeks, she helps them acknowledge what they are carrying, understand the trauma and thinking underneath the drinking, manage triggers and overthinking, set boundaries and build healthier ways to cope, drawing on her 30+ years of professional experience and her own 44 years of recovery."},{"question":"What does life look like after success?","answer":"They no longer need a drink or a pill to get through the day. They stop pretending to be fine. They have healthier boundaries and ways of coping, and they know what to watch for when old patterns return. They feel like themselves again, reconnected with what matters, with a clear plan for the next 90 days and beyond, and the relief of no longer carrying it all alone. One day at a time, anything is possible."}]},{"module_id":"m08","number":8,"heading":"Brand Personality and Voice","anchor":"brand-personality-and-voice","blocks":[{"question":"Brand personality traits.","answer":"Compassionate\nHonest\nDiscreet\nCourageous\nHopeful"},{"question":"Voice Guidelines: the do's and don'ts that keep your communication consistent.","answer":"Commercial in Confidence"},{"question":"One-Word Descriptor: the single word that captures your brand's essence.","answer":"Hope"}]},{"module_id":"m09","number":9,"heading":"Brand Style Guide","anchor":"brand-style-guide","blocks":[{"question":"Logo usage notes.","answer":""},{"question":"Brand colour # numbers","answer":"#00AA9C Teal, primary brand colour for buttons, links and highlights (from the website)\n#00938C Deep teal, hover and secondary accent (from the website)\n#333333 Charcoal, headings and dark text\n#666666 Grey, body text\n#FFFFFF White, main background"},{"question":"Fonts / typography.","answer":"Headlines: Prata, an elegant serif that feels warm and trustworthy. Body: Open Sans, a clean, readable sans serif. Together they should feel calm, professional and approachable, not clinical."},{"question":"Visual preferences.","answer":"Real, natural-light photography of Kerrie, warm and approachable. Calm, uncluttered layouts with plenty of white space and teal accents. Quiet, reflective imagery such as nature, light and open space. Avoid stock photos of people in distress, clinical or hospital imagery, and AI-generated faces presented as real clients."}]},{"module_id":"m10","number":10,"heading":"Website and Infrastructure","anchor":"website-and-infrastructure","blocks":[{"question":"What website platform do you use? Tick one. If you select other, please provide the platform name.","answer":"Commercial in Confidence"},{"question":"Where is your Domain or DNS hosted?","answer":"Commercial in Confidence"}]},{"module_id":"m11","number":11,"heading":"Marketing Channels","anchor":"marketing-channels","blocks":[{"question":"Current channels in use.","answer":"Website empowerlifesolutions.com.au with blog. Facebook. LinkedIn. Kerrie's podcast, Stories of HOPE: Inspiring Humans with Kerrie Atherton. Email newsletter. Free webinars: the first webinar in this market had 80 registrations in two days and 50 attendees. Stories of HOPE community and online events. Speaking engagements."},{"question":"Channels you want to use next.","answer":"Commercial in Confidence"},{"question":"Paid vs organic mix (if any).","answer":"Commercial in Confidence"}]},{"module_id":"m12","number":12,"heading":"Marketing Assets","anchor":"marketing-assets","blocks":[{"question":"Existing assets (logo files, photos, videos, testimonials, case studies, written content).","answer":"Commercial in Confidence"}]},{"module_id":"m13","number":13,"heading":"Keywords and SEO Focus","anchor":"keywords-and-seo-focus","blocks":[{"question":"Core topics you want to be known for.","answer":"High-functioning addiction in leaders and professionals\nDrinking to cope: when a drink to switch off becomes a problem\nTrauma and shame underneath addiction\nFrom drinking problem to thinking problem: mind management, triggers and overthinking\nEarly intervention before rock bottom\nAddiction as a family and generational issue\nBoundaries, identity and self-worth in recovery\nConnection, community and lived-experience stories of hope\nBurnout, pressure and the cost of carrying it all\nIdentity and purpose after life change\nWorkplace mental health, substance use and Mental Health First Aid"},{"question":"Primary keywords/themes (the search terms and themes your ideal customers actually use)","answer":"high functioning alcoholic help\nconfidential addiction coach\nexecutive addiction coach\nprivate recovery coach Australia\nalcohol recovery coach Sunshine Coast\naddiction coach Brisbane\nsober coach online\nam I drinking too much\ndrinking to cope with stress\nhow to stop drinking to switch off\nprescription pill dependence help\nprivate alternative to rehab\nsuccessful but struggling\nhelp for a family member with addiction\naddiction counsellor Sunshine Coast\ntrauma counselling Sunshine Coast\nburnout coach for executives\nmental health first aid training Sunshine Coast\naddiction keynote speaker Queensland"}]},{"module_id":"m14","number":14,"heading":"Goals and Success Metrics","anchor":"goals-and-success-metrics","blocks":[{"question":"Primary business goal (your main focus for the next 6–12 months).","answer":"Commercial in Confidence"},{"question":"Key outcomes you care about (leads, sales, visibility, etc.).","answer":"Commercial in Confidence"},{"question":"Biggest constraints: what's limiting progress (time, budget, clarity, systems).","answer":"Commercial in Confidence"}]}]}}