{"ok":true,"passport":{"revision_id":"legacy_59f7548a696d7b8a1d4f0c6ac1723b43","revision_origin":"legacy_import","name":"buntu.","city":"Terrnaora","state":"NSW","slug":"buntu-b07f83f15f","canonical_url":"https://mcp-api.admin.gnr.media/public/passports/buntu-b07f83f15f","marketing_passport_html_url":"https://mcp-api.admin.gnr.media/public/passports/buntu-b07f83f15f","compiled_text":"buntu.\nMarketing Passport\n\nYour complete marketing foundation, organised in one place.\n\n1. Business Basics\nWebsite Address\nhttps://buntu.com.au/amplify-you/\n\nBusiness Stage\nEstablished\n\nCountry\nAustralia\n\nWhich industry best describes your primary business?\nMarketing services and contemporary human-to-human business development for professional and service-based businesses.\n\nHow does your business primarily operate?\nHybrid delivery, combining online strategy and communication with in-person and personalised outreach activities for clients.\n\nWhere do you currently serve customers?\nPrimarily Australia-wide with a focus on serving professional and service businesses that can engage remotely and through in-person activations.\n\nIf you have a physical presence, where is it located?\nHome-office and client-facing work based from the Gold Coast, Queensland.\n\nWhich location matters most for your growth right now?\nAustralia, with particular emphasis on growth in Queensland and major east-coast centres (Gold Coast, Brisbane, Sydney, Melbourne)\n\n2. Mission, Vision, and Values\nMission (what you do and who you help?)\n“We help B2B service businesses grow faster by turning LinkedIn into a vehicle for authentic, human-to-human conversations.”\n\nVision (what success looks like in the future?)\n“To be the go-to human-to-human connection brand for B2B services in Australia, especially in allied health and NDIS.”\nTagline / support line: “Human to human connection and communication specialists for business in the age of AI.”\n\nCore values (3–5 guiding principles)\n1. Humanity first\n2. Connection with intention\n3. Integrity in action\n4. Playfulness and optimism\n5. Practicality and results\n6. Collaboration and shared growth\n\nWe see ourselves as partners, not vendors; we work alongside our clients as an extension of their team.\n\nWe believe everyone grows faster when we share what we know, lift each other up, and create spaces where both sides can learn and benefit.\n\nFor headers and marketing...\n\n3. Products and Services\nList of core products/services.\nbuntu. helps B2B service businesses grow faster through LinkedIn by improving how they show up, what they say, and who they connect with.\n\nAmplify YOU (Flagship)\nBlended done-with-you and done-for-you LinkedIn program for time-poor founders and consultants.\n1. Optimise your profile so AI and humans clearly understand who they are.\n2. Build content, connection, and one-to-many (events/webinars) strategy.\n3. Provide coaching plus hands-on implementation.\n4. Do the work in the back ground for clients\n\nOutcomes: the results your customers get.\nsteady visibility, confidence, and better LinkedIn habits over time.\n\n1:1 LinkedIn Coaching\nPersonal coaching to sharpen profile, content, and connection strategy.\n600 to 5,500 dollars depending on depth and access to senior trainers.\n\nPricing: how you package or charge for your work.\nLinkedIn Next (Membership)\nLow-cost LinkedIn support community.\n60 dollars per month.\nOngoing strategy and content guidance.\nAccountability and encouragement to stay active.\n\nHero Offer: the offer that drives most of your revenue.\nClear, practical LinkedIn plan tailored to the client.\n\nDone-for-You LinkedIn Support\nFor entrepreneurs who want results without doing all the work.\nSupport with connections, content, and event setup.\nConsistent presence and faster execution.\n\nCorporate Training & Workshops\nLinkedIn and human-to-human communication training for teams.\nPractical understanding of LinkedIn in the age of AI.\nShared approach to visibility and business development.\n\nMain revenue driver: AmplifyU, positioned as the lead offer for clients wanting both strategy and execution\n\n4. Audience and Customers\nIdeal customer profile (plain English).\nFounders, owners, and CEOs of B2B service businesses, including allied health businesses, who do not have an in-house marketing team but want to show up professionally and consistently on LinkedIn. They are typically businesses with around 5–20 staff who sell B2B services and want their personal story, personality, and expertise reflected clearly on both their own LinkedIn profile and those of their key salespeople.\n\nCustomer segments (if you serve more than one type of customer).\n- Founders and CEOs of B2B service businesses\n- Allied health business owners\n- Small-to-medium B2B businesses with 5–20 staff\n- Sales-led businesses wanting stronger LinkedIn visibility\n- Leadership teams and key salespeople needing profile optimisation and content support\n\nCustomer Problems: the challenges they face.\n- They do not understand how LinkedIn works as a marketing and relationship-building platform.\n- Their profiles are under-optimised and fail to communicate credibility or personality.\n- Their content and outreach efforts feel salesy, awkward, or ineffective.\n- They feel overwhelmed by LinkedIn’s complexity and afraid of being invisible online.\n- They are time-poor and do not have an internal marketing team to manage LinkedIn properly.\n- Many mistakenly believe AI alone can replace strategy, human insight, and relationship-building.\n- They struggle to consistently generate qualified conversations and meetings through LinkedIn.\n\nWhy do customers choose you?\nClients choose you because you focus on genuine human-to-human relationship-building rather than spammy tactics or aggressive selling. You combine done-with-you and done-for-you support to help busy business owners grow faster while still staying authentic. You optimise not only the leader’s LinkedIn profile but also the profiles of their sales team so the business presents a consistent, professional brand online. You act as a trusted guide and “human Sherpa,” helping clients navigate LinkedIn strategically while filtering out businesses that are not ready to invest time, effort, or budget into meaningful growth.\n\n5. Competitors and Differentiators\nDirect Competitors: businesses offering similar products or services.\nbuntu. competitors are LinkedIn providers who help businesses use LinkedIn for visibility, authority, and lead generation. This includes high-end firms like Prominence Global, who focus on fully done-for-you services for larger clients and charge significantly more, plus other LinkedIn trainers and agencies in Australia. You speak about them politely and respectfully, acknowledging that many are very good operators.\n\nIndirect Competitors: alternatives your customers might choose instead.\nYour indirect competitors include:\n- General marketing and digital agencies that “also do LinkedIn” as one of many channels.\n- DIY approaches (founders trying to figure LinkedIn out alone).\n- AI tools and automation platforms that claim to “do LinkedIn for you.”\nThese often treat LinkedIn as a generic channel or something that can be automated, rather than a relationship platform.\n\nYour Edge: what you do differently and why customers choose you.\nWhat sets buntu. apart\nThere is effectively no one else in Australia doing exactly what you do: a blend of human-to-human communication expertise, LinkedIn strategy, and done-with-you plus done-for-you support, especially for founders, CEOs, and allied health/NDIS providers.\n- Human-to-human first – You design profiles, content, and connection flows around real relationships, not selling\n- AI-aware strategy – You help clients show up for both humans and algorithms, including how their LinkedIn profile shapes what AI engines say about them.\n- Blended delivery – You combine deep guidance and coaching with practical implementation, ideal for time-poor founders.\n- Empathetic expertise – Clients highlight Steve Dart’s deep LinkedIn knowledge, empathy, and generosity with sharing, which helps them get real results.\nYou are not the best fit for large corporates wanting a fully outsourced, high-volume DFY LinkedIn program, or for people expecting AI-only, hands-off lead gen with no personal involvement.\n\n6. Brand Positioning and Messaging\nPositioning Statement: the core idea you want to own.\nbuntu. helps B2B business owners use LinkedIn as a human-to-human business connection tool so they can grow faster through meaningful relationships, not spammy marketing tactics.\n\nShort pitch / 7-second explanation.\n“buntu. helps you use LinkedIn as a human-to-human business connection tool so you can grow your business faster with relationships that actually matter.”\n\nHooks/Taglines: memorable lines that spark interest.\n- “LinkedIn, done human.”\n- “Stop spamming LinkedIn. Start having conversations.”\n- “Connection with intention in the age of AI.”\n- “Your LinkedIn profile shouldn’t be a ghost.”\n- “Grow your business, not just your network.”\n\nTone of Voice: choose the style that fits your brand.\n- Human, plain-spoken, and conversational\n- Slightly provocative but kind\n- Focused on “connection with intention” and authentic human communication\n- Empathetic, generous, and educational\n- Strategic but easy to understand\n- AI-aware but human-led — recognising that while AI and algorithms matter, humans are still the decision-makers\n- Credible and relationship-driven rather than hype-driven or overly corporate\n\n7. Brand Story\nWho is your ideal customer?\nTom is the CEO of an accounting firm with a small sales team. Like many B2B service business leaders, he knows LinkedIn is supposed to matter, but he feels overwhelmed by it. He is time-poor, focused on running the business, and wants LinkedIn to become a genuine channel to market without turning into another draining social media task. He wants both himself and his sales team to show up professionally and consistently online, but without sounding robotic, salesy, or fake.\n\nWhat are they struggling with?\nTom and his team struggle with inconsistency on LinkedIn. Their connection requests, content, and follow-up efforts feel awkward or overly sales-focused. They still treat LinkedIn like a digital CV instead of a conversation and relationship-building platform. They do not fully understand how LinkedIn works, what to post, who to connect with, or how to turn activity into meaningful business outcomes.\nLike many business leaders, Tom hopes AI or automation tools will “just do it” for him, but the reality is that without a clear strategy and human guidance, the platform feels noisy, confusing, and easy to ignore. He wants results, but he does not have the time or internal expertise to build and maintain a LinkedIn system on his own.\n\nHow does your brand help?\nbuntu. acts as the guide that helps Tom and his team make LinkedIn finally make sense. Instead of pushing spammy tactics or vanity metrics, buntu. helps them use LinkedIn as a human-to-human business connection tool focused on real relationships and intentional communication.\nbuntu. works alongside the CEO and sales team to:\n- Clarify who they want to reach and what they want to be known for\n- Optimise LinkedIn profiles so they reflect the true story and value of the business\n- Create practical systems for connection requests, content, and follow-up that feel natural and consistent\n- Show the team how LinkedIn supports their broader sales and marketing strategy\n- Generate more qualified sales conversations and meetings with the right people\nThrough programs like AmplifyU and LinkedIn Next, buntu. combines coaching, training, and done-for-you support so the strategy is not just understood — it is actually implemented and sustained.\n\nWhat does life look like after success?\nBy the end of the journey, Tom and his team feel clear, confident, and knowledgeable about how to use LinkedIn effectively. Instead of confusion and inconsistency, they now have a repeatable LinkedIn system that feels authentic, practical, and aligned with the business.\nTheir profiles communicate credibility and personality. Their outreach feels human rather than pushy. They are having more meaningful conversations with the right people and booking more qualified sales meetings. LinkedIn is no longer an obligation or mystery — it becomes a channel to market that genuinely supports business growth.\nMost importantly, the transformation belongs to the CEO and their team. They become the heroes of the story, while buntu. remains the trusted guide that helped them create “connection with intention” in the age of AI.\n\n8. Brand Personality and Voice\nBrand personality traits.\nbuntu. as a person:\n- Warm – People feel welcomed and at ease quickly.\n- Personable – Down to earth, conversational, easy to talk to.\n- Cheeky – Lightly playful, with gentle humour about bad LinkedIn habits.\n- Wise – Deeply knowledgeable and thoughtful; advice feels grounded, not faddish.\n- Calm & steady – Unflappable and measured, focused on sustainable systems, not quick hacks.\nYou come across as a trusted friend who knows a lot about LinkedIn and genuinely has your best interests at heart.\n\nVoice Guidelines: the do's and don'ts that keep your communication consistent.\nWe are\n- Guides, not coaches. Use “guide”, “trainer”, “partner”, “Sherpa”, “trusted friend”—never “coach” or “coaching”.\n- Knowledgeable and helpful. You share expertise generously and make the complex simple.\n- Empathetic listeners. You acknowledge “I don’t have time; I don’t understand LinkedIn” before offering solutions.\n- Plain-spoken and human. Short sentences, simple language, and a spoken feel.\n- Light but serious about the work. The stakes are real, but the tone is never heavy.\n\nWe are not\n- Not corporate or jargon-heavy. Avoid buzzwords and “consultant-speak”.\n- Not salesy or hypey. No “crush it”, “10x overnight”, or pushy promises.\n- Not sarcastic or snarky. Cheeky, yes; mean-spirited, never.\n- Not full of our own importance. Respectful of other operators; ego stays out.\n- Not overly serious. LinkedIn should feel manageable, even enjoyable.\n\nOne-Word Descriptor: the single word that captures your brand's essence.\nHuman.Everything—warmth, cheekiness, wisdom, calm guidance—is in service of helping real humans connect with real humans, even in the age of AI\n\n9. Brand Style Guide\nLogo [upload].\nBrand colours, e.g: your colour codes: #8c52ff\n\nBrand colour # numbers\nBrand colours, e.g: your colour codes: #8c52ff\n\nFonts / typography.\nNeue Montreal light.\nNeue Montreal light italic.\nNeue Montreal regular.\nNeue Montreal regular italic.\nNeue Montreal medium.\nNeue Montreal medium italic.\nNeue Montreal bold.\nNeue Montreal bold italic.\n\nVisual preferences.\nThe brand uses custom imagery to represent connection with good intention, moments of surprise and delight, storytelling with humor, and the importance of communication with bespoke and collaborative images.\n\n10. Website and Infrastructure\nWhat website platform do you use? Tick one. If you select other, please provide the platform name.\nWordpress\n\nWhere is your Domain or DNS hosted?\nOther  Rippa Web Solutions\n\n11. Marketing Channels\nCurrent channels in use.\nLinkedIn (organic)\n- My personal profile\n- buntu. company page\n- Steve Dart’s profile\n\nChannels you want to use next.\nGiven capacity and personal distractions, the goal is depth, not breadth:\nDouble down on LinkedIn + Founders Edge + MyMostTrusted\nTreat these as your three primary “pipes”:\n- LinkedIn profiles (you + Steve) as the front door.\n- Founders Edge as your warm stage (talks, training, introductions).\n- MyMostTrusted as your LinkedIn optimisation lab and referral engine.\nSystematised webinars / LinkedIn Events\n\nPaid vs organic mix (if any).\nNo paid ads\nNo LinkedIn, Meta, or Google Ads.\nNo cold email at scale; no interest in that pattern right now.\n\n12. Marketing Assets\nExisting assets (logo files, photos, videos, testimonials, case studies, written content).\n(WHAT YOU ALREADY HAVE TO WORK WITH)\n\n- Logo files\n- Photos\n- Videos\n- Testimonials\n- Case studies\n- Written content\n\nLogo: buntu. logo files exist in your archives; formats to be confirmed (PNG/SVG/EPS).\nBrand guidelines: PDF brand guide already created and uploaded (colours, typography, logo usage).\n\nPhotos\nHeadshots:\nGreg – available.\nSteve – available.\nNo other team headshots needed for now.\nStatus: Ready for website, speaker pages, LinkedIn, decks.\n\nVideo & audio\nArchived webinar recordings.\nPast interviews and short clips that can be reused once located (e.g. YouTube, LinkedIn).\nStatus: Available but needs curation (identify best clips for site, landing pages, and social proof).\n\nSocial proof\nWritten testimonials: “Endless” supply, especially on Steve’s LinkedIn profile and other channels.\nCase studies: In written form and embedded in testimonials/stories.\nStatus: Rich source of copy; needs selection and formatting into 3–5 core case studies + short testimonial snippets.\n\nWritten content\nWebsite copy: Current site live (about, services, etc.).\nBios: For Greg and Steve.\nWorkshop / event descriptions: From past sessions (good raw material for sales pages and landing copy).\nNo capability statements yet.\nStatus: Use existing copy as raw material; refresh for new positioning before reusing.\n\nDesign files\nNo standalone design source files beyond the uploaded brand guidelines PDF.\nStatus: Agencies should plan to recreate layouts in their own tools, using your guidelines as the visual source of truth.\n\nPermissions\nNo NDAs or restrictions on using testimonials, case studies, or visual assets (within normal professional respect).\n\n13. Keywords and SEO Focus\nCore topics you want to be known for.\nTopic 1: LinkedIn help for B2B founders\nTopic 2: LinkedIn as a sales / lead gen tool\nTopic 3: LinkedIn profile optimisation for growth\nTopic 4: Human-to-human LinkedIn\n\nPrimary keywords/themes (the search terms and themes your ideal customers actually use)\n“LinkedIn help for business owners”\n“LinkedIn for B2B”\n“LinkedIn training”\n\nSupport phrases\n“I don’t understand LinkedIn”\n“how to use LinkedIn for business”\n“LinkedIn support for founders”\n“use LinkedIn as a sales tool”\n“LinkedIn for sales”\n“LinkedIn lead generation”\n\nSupporting phrases\n“get more meetings from LinkedIn”\n“LinkedIn for business growth”\n“LinkedIn for sales teams”\n“LinkedIn profile optimisation for business”\n“optimise LinkedIn profile for leads”\n“LinkedIn profile help”\n\nSupporting phrases\n“make LinkedIn profile a sales tool”\n“update my LinkedIn profile for business”\n“non spammy LinkedIn lead generation”\n“human LinkedIn marketing”\n“LinkedIn lead generation without spam”\n\nSupporting phrases\n“relationship based LinkedIn marketing”\n“LinkedIn outreach that isn’t salesy”\n\nAI & LinkedIn\n“can I use AI for LinkedIn”\n“AI for LinkedIn profile”\n“AI vs human on LinkedIn”\nThese let you talk about “we are who the AI engines say we are” in SEO-friendly language.\n\nGeographic focus\n“For business owners in Australia and New Zealand”\n\n14. Goals and Success Metrics\nPrimary business goal (your main focus for the next 6–12 months).\nGrow buntu.’s three core offers over the next 12 months through focused LinkedIn sales activity and partnerships, while keeping marketing sustainable within a realistic three-hour-per-week effort.\n\nKey outcomes you care about (leads, sales, visibility, etc.).\n- Sell 15 Amplify YOU programs at $5,500\n- Enrol 20 participants into LinkedIn for Entrepreneurs at $1,500\n- Grow LinkedIn Next to 50 active members\n- Generate more qualified leads, conversations, and sales through LinkedIn\n- Build recurring revenue through memberships and support services\n\nBiggest constraints: what's limiting progress (time, budget, clarity, systems).\nLimited time and capacity. Growth needs to stay focused, simple, and sustainable without relying on spammy marketing, overly complex systems, or constant content creation.\n","compiled_search_text":"buntu. marketing passport your complete marketing foundation, organised in one place. 1. business basics website address https://buntu.com.au/amplify-you/ business stage established country australia which industry best describes your primary business? marketing services and contemporary human-to-human business development for professional and service-based businesses. how does your business primarily operate? hybrid delivery, combining online strategy and communication with in-person and personalised outreach activities for clients. where do you currently serve customers? primarily australia-wide with a focus on serving professional and service businesses that can engage remotely and through in-person activations. if you have a physical presence, where is it located? home-office and client-facing work based from the gold coast, queensland. which location matters most for your growth right now? australia, with particular emphasis on growth in queensland and major east-coast centres (gold coast, brisbane, sydney, melbourne) 2. mission, vision, and values mission (what you do and who you help?) “we help b2b service businesses grow faster by turning linkedin into a vehicle for authentic, human-to-human conversations.” vision (what success looks like in the future?) “to be the go-to human-to-human connection brand for b2b services in australia, especially in allied health and ndis.” tagline / support line: “human to human connection and communication specialists for business in the age of ai.” core values (3–5 guiding principles) 1. humanity first 2. connection with intention 3. integrity in action 4. playfulness and optimism 5. practicality and results 6. collaboration and shared growth we see ourselves as partners, not vendors; we work alongside our clients as an extension of their team. we believe everyone grows faster when we share what we know, lift each other up, and create spaces where both sides can learn and benefit. for headers and marketing... 3. products and services list of core products/services. buntu. helps b2b service businesses grow faster through linkedin by improving how they show up, what they say, and who they connect with. amplify you (flagship) blended done-with-you and done-for-you linkedin program for time-poor founders and consultants. 1. optimise your profile so ai and humans clearly understand who they are. 2. build content, connection, and one-to-many (events/webinars) strategy. 3. provide coaching plus hands-on implementation. 4. do the work in the back ground for clients outcomes: the results your customers get. steady visibility, confidence, and better linkedin habits over time. 1:1 linkedin coaching personal coaching to sharpen profile, content, and connection strategy. 600 to 5,500 dollars depending on depth and access to senior trainers. pricing: how you package or charge for your work. linkedin next (membership) low-cost linkedin support community. 60 dollars per month. ongoing strategy and content guidance. accountability and encouragement to stay active. hero offer: the offer that drives most of your revenue. clear, practical linkedin plan tailored to the client. done-for-you linkedin support for entrepreneurs who want results without doing all the work. support with connections, content, and event setup. consistent presence and faster execution. corporate training & workshops linkedin and human-to-human communication training for teams. practical understanding of linkedin in the age of ai. shared approach to visibility and business development. main revenue driver: amplifyu, positioned as the lead offer for clients wanting both strategy and execution 4. audience and customers ideal customer profile (plain english). founders, owners, and ceos of b2b service businesses, including allied health businesses, who do not have an in-house marketing team but want to show up professionally and consistently on linkedin. they are typically businesses with around 5–20 staff who sell b2b services and want their personal story, personality, and expertise reflected clearly on both their own linkedin profile and those of their key salespeople. customer segments (if you serve more than one type of customer). - founders and ceos of b2b service businesses - allied health business owners - small-to-medium b2b businesses with 5–20 staff - sales-led businesses wanting stronger linkedin visibility - leadership teams and key salespeople needing profile optimisation and content support customer problems: the challenges they face. - they do not understand how linkedin works as a marketing and relationship-building platform. - their profiles are under-optimised and fail to communicate credibility or personality. - their content and outreach efforts feel salesy, awkward, or ineffective. - they feel overwhelmed by linkedin’s complexity and afraid of being invisible online. - they are time-poor and do not have an internal marketing team to manage linkedin properly. - many mistakenly believe ai alone can replace strategy, human insight, and relationship-building. - they struggle to consistently generate qualified conversations and meetings through linkedin. why do customers choose you? clients choose you because you focus on genuine human-to-human relationship-building rather than spammy tactics or aggressive selling. you combine done-with-you and done-for-you support to help busy business owners grow faster while still staying authentic. you optimise not only the leader’s linkedin profile but also the profiles of their sales team so the business presents a consistent, professional brand online. you act as a trusted guide and “human sherpa,” helping clients navigate linkedin strategically while filtering out businesses that are not ready to invest time, effort, or budget into meaningful growth. 5. competitors and differentiators direct competitors: businesses offering similar products or services. buntu. competitors are linkedin providers who help businesses use linkedin for visibility, authority, and lead generation. this includes high-end firms like prominence global, who focus on fully done-for-you services for larger clients and charge significantly more, plus other linkedin trainers and agencies in australia. you speak about them politely and respectfully, acknowledging that many are very good operators. indirect competitors: alternatives your customers might choose instead. your indirect competitors include: - general marketing and digital agencies that “also do linkedin” as one of many channels. - diy approaches (founders trying to figure linkedin out alone). - ai tools and automation platforms that claim to “do linkedin for you.” these often treat linkedin as a generic channel or something that can be automated, rather than a relationship platform. your edge: what you do differently and why customers choose you. what sets buntu. apart there is effectively no one else in australia doing exactly what you do: a blend of human-to-human communication expertise, linkedin strategy, and done-with-you plus done-for-you support, especially for founders, ceos, and allied health/ndis providers. - human-to-human first – you design profiles, content, and connection flows around real relationships, not selling - ai-aware strategy – you help clients show up for both humans and algorithms, including how their linkedin profile shapes what ai engines say about them. - blended delivery – you combine deep guidance and coaching with practical implementation, ideal for time-poor founders. - empathetic expertise – clients highlight steve dart’s deep linkedin knowledge, empathy, and generosity with sharing, which helps them get real results. you are not the best fit for large corporates wanting a fully outsourced, high-volume dfy linkedin program, or for people expecting ai-only, hands-off lead gen with no personal involvement. 6. brand positioning and messaging positioning statement: the core idea you want to own. buntu. helps b2b business owners use linkedin as a human-to-human business connection tool so they can grow faster through meaningful relationships, not spammy marketing tactics. short pitch / 7-second explanation. “buntu. helps you use linkedin as a human-to-human business connection tool so you can grow your business faster with relationships that actually matter.” hooks/taglines: memorable lines that spark interest. - “linkedin, done human.” - “stop spamming linkedin. start having conversations.” - “connection with intention in the age of ai.” - “your linkedin profile shouldn’t be a ghost.” - “grow your business, not just your network.” tone of voice: choose the style that fits your brand. - human, plain-spoken, and conversational - slightly provocative but kind - focused on “connection with intention” and authentic human communication - empathetic, generous, and educational - strategic but easy to understand - ai-aware but human-led — recognising that while ai and algorithms matter, humans are still the decision-makers - credible and relationship-driven rather than hype-driven or overly corporate 7. brand story who is your ideal customer? tom is the ceo of an accounting firm with a small sales team. like many b2b service business leaders, he knows linkedin is supposed to matter, but he feels overwhelmed by it. he is time-poor, focused on running the business, and wants linkedin to become a genuine channel to market without turning into another draining social media task. he wants both himself and his sales team to show up professionally and consistently online, but without sounding robotic, salesy, or fake. what are they struggling with? tom and his team struggle with inconsistency on linkedin. their connection requests, content, and follow-up efforts feel awkward or overly sales-focused. they still treat linkedin like a digital cv instead of a conversation and relationship-building platform. they do not fully understand how linkedin works, what to post, who to connect with, or how to turn activity into meaningful business outcomes. like many business leaders, tom hopes ai or automation tools will “just do it” for him, but the reality is that without a clear strategy and human guidance, the platform feels noisy, confusing, and easy to ignore. he wants results, but he does not have the time or internal expertise to build and maintain a linkedin system on his own. how does your brand help? buntu. acts as the guide that helps tom and his team make linkedin finally make sense. instead of pushing spammy tactics or vanity metrics, buntu. helps them use linkedin as a human-to-human business connection tool focused on real relationships and intentional communication. buntu. works alongside the ceo and sales team to: - clarify who they want to reach and what they want to be known for - optimise linkedin profiles so they reflect the true story and value of the business - create practical systems for connection requests, content, and follow-up that feel natural and consistent - show the team how linkedin supports their broader sales and marketing strategy - generate more qualified sales conversations and meetings with the right people through programs like amplifyu and linkedin next, buntu. combines coaching, training, and done-for-you support so the strategy is not just understood — it is actually implemented and sustained. what does life look like after success? by the end of the journey, tom and his team feel clear, confident, and knowledgeable about how to use linkedin effectively. instead of confusion and inconsistency, they now have a repeatable linkedin system that feels authentic, practical, and aligned with the business. their profiles communicate credibility and personality. their outreach feels human rather than pushy. they are having more meaningful conversations with the right people and booking more qualified sales meetings. linkedin is no longer an obligation or mystery — it becomes a channel to market that genuinely supports business growth. most importantly, the transformation belongs to the ceo and their team. they become the heroes of the story, while buntu. remains the trusted guide that helped them create “connection with intention” in the age of ai. 8. brand personality and voice brand personality traits. buntu. as a person: - warm – people feel welcomed and at ease quickly. - personable – down to earth, conversational, easy to talk to. - cheeky – lightly playful, with gentle humour about bad linkedin habits. - wise – deeply knowledgeable and thoughtful; advice feels grounded, not faddish. - calm & steady – unflappable and measured, focused on sustainable systems, not quick hacks. you come across as a trusted friend who knows a lot about linkedin and genuinely has your best interests at heart. voice guidelines: the do's and don'ts that keep your communication consistent. we are - guides, not coaches. use “guide”, “trainer”, “partner”, “sherpa”, “trusted friend”—never “coach” or “coaching”. - knowledgeable and helpful. you share expertise generously and make the complex simple. - empathetic listeners. you acknowledge “i don’t have time; i don’t understand linkedin” before offering solutions. - plain-spoken and human. short sentences, simple language, and a spoken feel. - light but serious about the work. the stakes are real, but the tone is never heavy. we are not - not corporate or jargon-heavy. avoid buzzwords and “consultant-speak”. - not salesy or hypey. no “crush it”, “10x overnight”, or pushy promises. - not sarcastic or snarky. cheeky, yes; mean-spirited, never. - not full of our own importance. respectful of other operators; ego stays out. - not overly serious. linkedin should feel manageable, even enjoyable. one-word descriptor: the single word that captures your brand's essence. human.everything—warmth, cheekiness, wisdom, calm guidance—is in service of helping real humans connect with real humans, even in the age of ai 9. brand style guide logo [upload]. brand colours, e.g: your colour codes: #8c52ff brand colour # numbers brand colours, e.g: your colour codes: #8c52ff fonts / typography. neue montreal light. neue montreal light italic. neue montreal regular. neue montreal regular italic. neue montreal medium. neue montreal medium italic. neue montreal bold. neue montreal bold italic. visual preferences. the brand uses custom imagery to represent connection with good intention, moments of surprise and delight, storytelling with humor, and the importance of communication with bespoke and collaborative images. 10. website and infrastructure what website platform do you use? tick one. if you select other, please provide the platform name. wordpress where is your domain or dns hosted? other rippa web solutions 11. marketing channels current channels in use. linkedin (organic) - my personal profile - buntu. company page - steve dart’s profile channels you want to use next. given capacity and personal distractions, the goal is depth, not breadth: double down on linkedin + founders edge + mymosttrusted treat these as your three primary “pipes”: - linkedin profiles (you + steve) as the front door. - founders edge as your warm stage (talks, training, introductions). - mymosttrusted as your linkedin optimisation lab and referral engine. systematised webinars / linkedin events paid vs organic mix (if any). no paid ads no linkedin, meta, or google ads. no cold email at scale; no interest in that pattern right now. 12. marketing assets existing assets (logo files, photos, videos, testimonials, case studies, written content). (what you already have to work with) - logo files - photos - videos - testimonials - case studies - written content logo: buntu. logo files exist in your archives; formats to be confirmed (png/svg/eps). brand guidelines: pdf brand guide already created and uploaded (colours, typography, logo usage). photos headshots: greg – available. steve – available. no other team headshots needed for now. status: ready for website, speaker pages, linkedin, decks. video & audio archived webinar recordings. past interviews and short clips that can be reused once located (e.g. youtube, linkedin). status: available but needs curation (identify best clips for site, landing pages, and social proof). social proof written testimonials: “endless” supply, especially on steve’s linkedin profile and other channels. case studies: in written form and embedded in testimonials/stories. status: rich source of copy; needs selection and formatting into 3–5 core case studies + short testimonial snippets. written content website copy: current site live (about, services, etc.). bios: for greg and steve. workshop / event descriptions: from past sessions (good raw material for sales pages and landing copy). no capability statements yet. status: use existing copy as raw material; refresh for new positioning before reusing. design files no standalone design source files beyond the uploaded brand guidelines pdf. status: agencies should plan to recreate layouts in their own tools, using your guidelines as the visual source of truth. permissions no ndas or restrictions on using testimonials, case studies, or visual assets (within normal professional respect). 13. keywords and seo focus core topics you want to be known for. topic 1: linkedin help for b2b founders topic 2: linkedin as a sales / lead gen tool topic 3: linkedin profile optimisation for growth topic 4: human-to-human linkedin primary keywords/themes (the search terms and themes your ideal customers actually use) “linkedin help for business owners” “linkedin for b2b” “linkedin training” support phrases “i don’t understand linkedin” “how to use linkedin for business” “linkedin support for founders” “use linkedin as a sales tool” “linkedin for sales” “linkedin lead generation” supporting phrases “get more meetings from linkedin” “linkedin for business growth” “linkedin for sales teams” “linkedin profile optimisation for business” “optimise linkedin profile for leads” “linkedin profile help” supporting phrases “make linkedin profile a sales tool” “update my linkedin profile for business” “non spammy linkedin lead generation” “human linkedin marketing” “linkedin lead generation without spam” supporting phrases “relationship based linkedin marketing” “linkedin outreach that isn’t salesy” ai & linkedin “can i use ai for linkedin” “ai for linkedin profile” “ai vs human on linkedin” these let you talk about “we are who the ai engines say we are” in seo-friendly language. geographic focus “for business owners in australia and new zealand” 14. goals and success metrics primary business goal (your main focus for the next 6–12 months). grow buntu.’s three core offers over the next 12 months through focused linkedin sales activity and partnerships, while keeping marketing sustainable within a realistic three-hour-per-week effort. key outcomes you care about (leads, sales, visibility, etc.). - sell 15 amplify you programs at $5,500 - enrol 20 participants into linkedin for entrepreneurs at $1,500 - grow linkedin next to 50 active members - generate more qualified leads, conversations, and sales through linkedin - build recurring revenue through memberships and support services biggest constraints: what's limiting progress (time, budget, clarity, systems). limited time and capacity. growth needs to stay focused, simple, and sustainable without relying on spammy marketing, overly complex systems, or constant content creation.","content_hash":"09069f5ed16a26dbdaf6f760fd297bc0df1526dcac1ff7ec2066c92dc6735f22","foundation_line":"Your complete marketing foundation, organised in one place.","published_at":"2026-08-24T14:10:00.589Z","logo_url":"https://mcp-api.admin.gnr.media/public/passports/buntu-b07f83f15f/logo","sections":[{"module_id":"m01","number":1,"heading":"Business Basics","anchor":"business-basics","blocks":[{"question":"Website Address","answer":"https://buntu.com.au/amplify-you/"},{"question":"Business Stage","answer":"Established"},{"question":"Country","answer":"Australia"},{"question":"Which industry best describes your primary business?","answer":"Marketing services and contemporary human-to-human business development for professional and service-based businesses."},{"question":"How does your business primarily operate?","answer":"Hybrid delivery, combining online strategy and communication with in-person and personalised outreach activities for clients."},{"question":"Where do you currently serve customers?","answer":"Primarily Australia-wide with a focus on serving professional and service businesses that can engage remotely and through in-person activations."},{"question":"If you have a physical presence, where is it located?","answer":"Home-office and client-facing work based from the Gold Coast, Queensland."},{"question":"Which location matters most for your growth right now?","answer":"Australia, with particular emphasis on growth in Queensland and major east-coast centres (Gold Coast, Brisbane, Sydney, Melbourne)"}]},{"module_id":"m02","number":2,"heading":"Mission, Vision, and Values","anchor":"mission-vision-and-values","blocks":[{"question":"Mission (what you do and who you help?)","answer":"“We help B2B service businesses grow faster by turning LinkedIn into a vehicle for authentic, human-to-human conversations.”"},{"question":"Vision (what success looks like in the future?)","answer":"“To be the go-to human-to-human connection brand for B2B services in Australia, especially in allied health and NDIS.”\nTagline / support line: “Human to human connection and communication specialists for business in the age of AI.”"},{"question":"Core values (3–5 guiding principles)","answer":"1. Humanity first\n2. Connection with intention\n3. Integrity in action\n4. Playfulness and optimism\n5. Practicality and results\n6. Collaboration and shared growth\n\nWe see ourselves as partners, not vendors; we work alongside our clients as an extension of their team.\n\nWe believe everyone grows faster when we share what we know, lift each other up, and create spaces where both sides can learn and benefit.\n\nFor headers and marketing..."}]},{"module_id":"m03","number":3,"heading":"Products and Services","anchor":"products-and-services","blocks":[{"question":"List of core products/services.","answer":"buntu. helps B2B service businesses grow faster through LinkedIn by improving how they show up, what they say, and who they connect with.\n\nAmplify YOU (Flagship)\nBlended done-with-you and done-for-you LinkedIn program for time-poor founders and consultants.\n1. Optimise your profile so AI and humans clearly understand who they are.\n2. Build content, connection, and one-to-many (events/webinars) strategy.\n3. Provide coaching plus hands-on implementation.\n4. Do the work in the back ground for clients"},{"question":"Outcomes: the results your customers get.","answer":"steady visibility, confidence, and better LinkedIn habits over time.\n\n1:1 LinkedIn Coaching\nPersonal coaching to sharpen profile, content, and connection strategy.\n600 to 5,500 dollars depending on depth and access to senior trainers."},{"question":"Pricing: how you package or charge for your work.","answer":"LinkedIn Next (Membership)\nLow-cost LinkedIn support community.\n60 dollars per month.\nOngoing strategy and content guidance.\nAccountability and encouragement to stay active."},{"question":"Hero Offer: the offer that drives most of your revenue.","answer":"Clear, practical LinkedIn plan tailored to the client.\n\nDone-for-You LinkedIn Support\nFor entrepreneurs who want results without doing all the work.\nSupport with connections, content, and event setup.\nConsistent presence and faster execution.\n\nCorporate Training & Workshops\nLinkedIn and human-to-human communication training for teams.\nPractical understanding of LinkedIn in the age of AI.\nShared approach to visibility and business development.\n\nMain revenue driver: AmplifyU, positioned as the lead offer for clients wanting both strategy and execution"}]},{"module_id":"m04","number":4,"heading":"Audience and Customers","anchor":"audience-and-customers","blocks":[{"question":"Ideal customer profile (plain English).","answer":"Founders, owners, and CEOs of B2B service businesses, including allied health businesses, who do not have an in-house marketing team but want to show up professionally and consistently on LinkedIn. They are typically businesses with around 5–20 staff who sell B2B services and want their personal story, personality, and expertise reflected clearly on both their own LinkedIn profile and those of their key salespeople."},{"question":"Customer segments (if you serve more than one type of customer).","answer":"- Founders and CEOs of B2B service businesses\n- Allied health business owners\n- Small-to-medium B2B businesses with 5–20 staff\n- Sales-led businesses wanting stronger LinkedIn visibility\n- Leadership teams and key salespeople needing profile optimisation and content support"},{"question":"Customer Problems: the challenges they face.","answer":"- They do not understand how LinkedIn works as a marketing and relationship-building platform.\n- Their profiles are under-optimised and fail to communicate credibility or personality.\n- Their content and outreach efforts feel salesy, awkward, or ineffective.\n- They feel overwhelmed by LinkedIn’s complexity and afraid of being invisible online.\n- They are time-poor and do not have an internal marketing team to manage LinkedIn properly.\n- Many mistakenly believe AI alone can replace strategy, human insight, and relationship-building.\n- They struggle to consistently generate qualified conversations and meetings through LinkedIn."},{"question":"Why do customers choose you?","answer":"Clients choose you because you focus on genuine human-to-human relationship-building rather than spammy tactics or aggressive selling. You combine done-with-you and done-for-you support to help busy business owners grow faster while still staying authentic. You optimise not only the leader’s LinkedIn profile but also the profiles of their sales team so the business presents a consistent, professional brand online. You act as a trusted guide and “human Sherpa,” helping clients navigate LinkedIn strategically while filtering out businesses that are not ready to invest time, effort, or budget into meaningful growth."}]},{"module_id":"m05","number":5,"heading":"Competitors and Differentiators","anchor":"competitors-and-differentiators","blocks":[{"question":"Direct Competitors: businesses offering similar products or services.","answer":"buntu. competitors are LinkedIn providers who help businesses use LinkedIn for visibility, authority, and lead generation. This includes high-end firms like Prominence Global, who focus on fully done-for-you services for larger clients and charge significantly more, plus other LinkedIn trainers and agencies in Australia. You speak about them politely and respectfully, acknowledging that many are very good operators."},{"question":"Indirect Competitors: alternatives your customers might choose instead.","answer":"Your indirect competitors include:\n- General marketing and digital agencies that “also do LinkedIn” as one of many channels.\n- DIY approaches (founders trying to figure LinkedIn out alone).\n- AI tools and automation platforms that claim to “do LinkedIn for you.”\nThese often treat LinkedIn as a generic channel or something that can be automated, rather than a relationship platform."},{"question":"Your Edge: what you do differently and why customers choose you.","answer":"What sets buntu. apart\nThere is effectively no one else in Australia doing exactly what you do: a blend of human-to-human communication expertise, LinkedIn strategy, and done-with-you plus done-for-you support, especially for founders, CEOs, and allied health/NDIS providers.\n- Human-to-human first – You design profiles, content, and connection flows around real relationships, not selling\n- AI-aware strategy – You help clients show up for both humans and algorithms, including how their LinkedIn profile shapes what AI engines say about them.\n- Blended delivery – You combine deep guidance and coaching with practical implementation, ideal for time-poor founders.\n- Empathetic expertise – Clients highlight Steve Dart’s deep LinkedIn knowledge, empathy, and generosity with sharing, which helps them get real results.\nYou are not the best fit for large corporates wanting a fully outsourced, high-volume DFY LinkedIn program, or for people expecting AI-only, hands-off lead gen with no personal involvement."}]},{"module_id":"m06","number":6,"heading":"Brand Positioning and Messaging","anchor":"brand-positioning-and-messaging","blocks":[{"question":"Positioning Statement: the core idea you want to own.","answer":"buntu. helps B2B business owners use LinkedIn as a human-to-human business connection tool so they can grow faster through meaningful relationships, not spammy marketing tactics."},{"question":"Short pitch / 7-second explanation.","answer":"“buntu. helps you use LinkedIn as a human-to-human business connection tool so you can grow your business faster with relationships that actually matter.”"},{"question":"Hooks/Taglines: memorable lines that spark interest.","answer":"- “LinkedIn, done human.”\n- “Stop spamming LinkedIn. Start having conversations.”\n- “Connection with intention in the age of AI.”\n- “Your LinkedIn profile shouldn’t be a ghost.”\n- “Grow your business, not just your network.”"},{"question":"Tone of Voice: choose the style that fits your brand.","answer":"- Human, plain-spoken, and conversational\n- Slightly provocative but kind\n- Focused on “connection with intention” and authentic human communication\n- Empathetic, generous, and educational\n- Strategic but easy to understand\n- AI-aware but human-led — recognising that while AI and algorithms matter, humans are still the decision-makers\n- Credible and relationship-driven rather than hype-driven or overly corporate"}]},{"module_id":"m07","number":7,"heading":"Brand Story","anchor":"brand-story","blocks":[{"question":"Who is your ideal customer?","answer":"Tom is the CEO of an accounting firm with a small sales team. Like many B2B service business leaders, he knows LinkedIn is supposed to matter, but he feels overwhelmed by it. He is time-poor, focused on running the business, and wants LinkedIn to become a genuine channel to market without turning into another draining social media task. He wants both himself and his sales team to show up professionally and consistently online, but without sounding robotic, salesy, or fake."},{"question":"What are they struggling with?","answer":"Tom and his team struggle with inconsistency on LinkedIn. Their connection requests, content, and follow-up efforts feel awkward or overly sales-focused. They still treat LinkedIn like a digital CV instead of a conversation and relationship-building platform. They do not fully understand how LinkedIn works, what to post, who to connect with, or how to turn activity into meaningful business outcomes.\nLike many business leaders, Tom hopes AI or automation tools will “just do it” for him, but the reality is that without a clear strategy and human guidance, the platform feels noisy, confusing, and easy to ignore. He wants results, but he does not have the time or internal expertise to build and maintain a LinkedIn system on his own."},{"question":"How does your brand help?","answer":"buntu. acts as the guide that helps Tom and his team make LinkedIn finally make sense. Instead of pushing spammy tactics or vanity metrics, buntu. helps them use LinkedIn as a human-to-human business connection tool focused on real relationships and intentional communication.\nbuntu. works alongside the CEO and sales team to:\n- Clarify who they want to reach and what they want to be known for\n- Optimise LinkedIn profiles so they reflect the true story and value of the business\n- Create practical systems for connection requests, content, and follow-up that feel natural and consistent\n- Show the team how LinkedIn supports their broader sales and marketing strategy\n- Generate more qualified sales conversations and meetings with the right people\nThrough programs like AmplifyU and LinkedIn Next, buntu. combines coaching, training, and done-for-you support so the strategy is not just understood — it is actually implemented and sustained."},{"question":"What does life look like after success?","answer":"By the end of the journey, Tom and his team feel clear, confident, and knowledgeable about how to use LinkedIn effectively. Instead of confusion and inconsistency, they now have a repeatable LinkedIn system that feels authentic, practical, and aligned with the business.\nTheir profiles communicate credibility and personality. Their outreach feels human rather than pushy. They are having more meaningful conversations with the right people and booking more qualified sales meetings. LinkedIn is no longer an obligation or mystery — it becomes a channel to market that genuinely supports business growth.\nMost importantly, the transformation belongs to the CEO and their team. They become the heroes of the story, while buntu. remains the trusted guide that helped them create “connection with intention” in the age of AI."}]},{"module_id":"m08","number":8,"heading":"Brand Personality and Voice","anchor":"brand-personality-and-voice","blocks":[{"question":"Brand personality traits.","answer":"buntu. as a person:\n- Warm – People feel welcomed and at ease quickly.\n- Personable – Down to earth, conversational, easy to talk to.\n- Cheeky – Lightly playful, with gentle humour about bad LinkedIn habits.\n- Wise – Deeply knowledgeable and thoughtful; advice feels grounded, not faddish.\n- Calm & steady – Unflappable and measured, focused on sustainable systems, not quick hacks.\nYou come across as a trusted friend who knows a lot about LinkedIn and genuinely has your best interests at heart."},{"question":"Voice Guidelines: the do's and don'ts that keep your communication consistent.","answer":"We are\n- Guides, not coaches. Use “guide”, “trainer”, “partner”, “Sherpa”, “trusted friend”—never “coach” or “coaching”.\n- Knowledgeable and helpful. You share expertise generously and make the complex simple.\n- Empathetic listeners. You acknowledge “I don’t have time; I don’t understand LinkedIn” before offering solutions.\n- Plain-spoken and human. Short sentences, simple language, and a spoken feel.\n- Light but serious about the work. The stakes are real, but the tone is never heavy.\n\nWe are not\n- Not corporate or jargon-heavy. Avoid buzzwords and “consultant-speak”.\n- Not salesy or hypey. No “crush it”, “10x overnight”, or pushy promises.\n- Not sarcastic or snarky. Cheeky, yes; mean-spirited, never.\n- Not full of our own importance. Respectful of other operators; ego stays out.\n- Not overly serious. LinkedIn should feel manageable, even enjoyable."},{"question":"One-Word Descriptor: the single word that captures your brand's essence.","answer":"Human.Everything—warmth, cheekiness, wisdom, calm guidance—is in service of helping real humans connect with real humans, even in the age of AI"}]},{"module_id":"m09","number":9,"heading":"Brand Style Guide","anchor":"brand-style-guide","blocks":[{"question":"Logo [upload].","answer":"Brand colours, e.g: your colour codes: #8c52ff"},{"question":"Brand colour # numbers","answer":"Brand colours, e.g: your colour codes: #8c52ff"},{"question":"Fonts / typography.","answer":"Neue Montreal light.\nNeue Montreal light italic.\nNeue Montreal regular.\nNeue Montreal regular italic.\nNeue Montreal medium.\nNeue Montreal medium italic.\nNeue Montreal bold.\nNeue Montreal bold italic."},{"question":"Visual preferences.","answer":"The brand uses custom imagery to represent connection with good intention, moments of surprise and delight, storytelling with humor, and the importance of communication with bespoke and collaborative images."}]},{"module_id":"m10","number":10,"heading":"Website and Infrastructure","anchor":"website-and-infrastructure","blocks":[{"question":"What website platform do you use? Tick one. If you select other, please provide the platform name.","answer":"Wordpress"},{"question":"Where is your Domain or DNS hosted?","answer":"Other  Rippa Web Solutions"}]},{"module_id":"m11","number":11,"heading":"Marketing Channels","anchor":"marketing-channels","blocks":[{"question":"Current channels in use.","answer":"LinkedIn (organic)\n- My personal profile\n- buntu. company page\n- Steve Dart’s profile"},{"question":"Channels you want to use next.","answer":"Given capacity and personal distractions, the goal is depth, not breadth:\nDouble down on LinkedIn + Founders Edge + MyMostTrusted\nTreat these as your three primary “pipes”:\n- LinkedIn profiles (you + Steve) as the front door.\n- Founders Edge as your warm stage (talks, training, introductions).\n- MyMostTrusted as your LinkedIn optimisation lab and referral engine.\nSystematised webinars / LinkedIn Events"},{"question":"Paid vs organic mix (if any).","answer":"No paid ads\nNo LinkedIn, Meta, or Google Ads.\nNo cold email at scale; no interest in that pattern right now."}]},{"module_id":"m12","number":12,"heading":"Marketing Assets","anchor":"marketing-assets","blocks":[{"question":"Existing assets (logo files, photos, videos, testimonials, case studies, written content).","answer":"(WHAT YOU ALREADY HAVE TO WORK WITH)\n\n- Logo files\n- Photos\n- Videos\n- Testimonials\n- Case studies\n- Written content\n\nLogo: buntu. logo files exist in your archives; formats to be confirmed (PNG/SVG/EPS).\nBrand guidelines: PDF brand guide already created and uploaded (colours, typography, logo usage).\n\nPhotos\nHeadshots:\nGreg – available.\nSteve – available.\nNo other team headshots needed for now.\nStatus: Ready for website, speaker pages, LinkedIn, decks.\n\nVideo & audio\nArchived webinar recordings.\nPast interviews and short clips that can be reused once located (e.g. YouTube, LinkedIn).\nStatus: Available but needs curation (identify best clips for site, landing pages, and social proof).\n\nSocial proof\nWritten testimonials: “Endless” supply, especially on Steve’s LinkedIn profile and other channels.\nCase studies: In written form and embedded in testimonials/stories.\nStatus: Rich source of copy; needs selection and formatting into 3–5 core case studies + short testimonial snippets.\n\nWritten content\nWebsite copy: Current site live (about, services, etc.).\nBios: For Greg and Steve.\nWorkshop / event descriptions: From past sessions (good raw material for sales pages and landing copy).\nNo capability statements yet.\nStatus: Use existing copy as raw material; refresh for new positioning before reusing.\n\nDesign files\nNo standalone design source files beyond the uploaded brand guidelines PDF.\nStatus: Agencies should plan to recreate layouts in their own tools, using your guidelines as the visual source of truth.\n\nPermissions\nNo NDAs or restrictions on using testimonials, case studies, or visual assets (within normal professional respect)."}]},{"module_id":"m13","number":13,"heading":"Keywords and SEO Focus","anchor":"keywords-and-seo-focus","blocks":[{"question":"Core topics you want to be known for.","answer":"Topic 1: LinkedIn help for B2B founders\nTopic 2: LinkedIn as a sales / lead gen tool\nTopic 3: LinkedIn profile optimisation for growth\nTopic 4: Human-to-human LinkedIn"},{"question":"Primary keywords/themes (the search terms and themes your ideal customers actually use)","answer":"“LinkedIn help for business owners”\n“LinkedIn for B2B”\n“LinkedIn training”\n\nSupport phrases\n“I don’t understand LinkedIn”\n“how to use LinkedIn for business”\n“LinkedIn support for founders”\n“use LinkedIn as a sales tool”\n“LinkedIn for sales”\n“LinkedIn lead generation”\n\nSupporting phrases\n“get more meetings from LinkedIn”\n“LinkedIn for business growth”\n“LinkedIn for sales teams”\n“LinkedIn profile optimisation for business”\n“optimise LinkedIn profile for leads”\n“LinkedIn profile help”\n\nSupporting phrases\n“make LinkedIn profile a sales tool”\n“update my LinkedIn profile for business”\n“non spammy LinkedIn lead generation”\n“human LinkedIn marketing”\n“LinkedIn lead generation without spam”\n\nSupporting phrases\n“relationship based LinkedIn marketing”\n“LinkedIn outreach that isn’t salesy”\n\nAI & LinkedIn\n“can I use AI for LinkedIn”\n“AI for LinkedIn profile”\n“AI vs human on LinkedIn”\nThese let you talk about “we are who the AI engines say we are” in SEO-friendly language.\n\nGeographic focus\n“For business owners in Australia and New Zealand”"}]},{"module_id":"m14","number":14,"heading":"Goals and Success Metrics","anchor":"goals-and-success-metrics","blocks":[{"question":"Primary business goal (your main focus for the next 6–12 months).","answer":"Grow buntu.’s three core offers over the next 12 months through focused LinkedIn sales activity and partnerships, while keeping marketing sustainable within a realistic three-hour-per-week effort."},{"question":"Key outcomes you care about (leads, sales, visibility, etc.).","answer":"- Sell 15 Amplify YOU programs at $5,500\n- Enrol 20 participants into LinkedIn for Entrepreneurs at $1,500\n- Grow LinkedIn Next to 50 active members\n- Generate more qualified leads, conversations, and sales through LinkedIn\n- Build recurring revenue through memberships and support services"},{"question":"Biggest constraints: what's limiting progress (time, budget, clarity, systems).","answer":"Limited time and capacity. Growth needs to stay focused, simple, and sustainable without relying on spammy marketing, overly complex systems, or constant content creation."}]}]}}