{"ok":true,"passport":{"revision_id":"legacy_a6e0762f009d924b34b90de7c4e81389","revision_origin":"legacy_import","name":"Bocledi pty ltd","city":"Syndal","state":"3149","slug":"bocledi-pty-ltd-5bb2f52ce6","canonical_url":"https://mcp-api.admin.gnr.media/public/passports/bocledi-pty-ltd-5bb2f52ce6","marketing_passport_html_url":"https://mcp-api.admin.gnr.media/public/passports/bocledi-pty-ltd-5bb2f52ce6","compiled_text":"Bocledi pty ltd\nMarketing Passport\n\nYour complete marketing foundation, organised in one place.\n\n1. Business Basics\nWebsite Address\nhttps://bocledi-digital.com.au\n\nBusiness Stage\nGrowing\n\nCountry\nAustralia\n\nWhich industry best describes your primary business?\nBocledi Digital operates as a Digital Agency and IT Solutions provider. Our primary services include website design, SEO, ecommerce support, digital marketing, and accounting and ERP software integration, all tailored for small and medium enterprises across Australia.\n\nHow does your business primarily operate?\nWe operate entirely online and on a project basis. Clients engage us through our website via a requirements-gathering form, and all services are delivered remotely. We do not operate a walk-in shopfront or appointment-based in-person model.\n\nWhere do you currently serve customers?\nWe serve customers Australia-wide. Our positioning and messaging is directed at Australian businesses broadly, without restriction to any specific state or region.\n\nIf you have a physical presence, where is it located?\nOur business is based in Glen Waverley, Melbourne, Victoria. We operate from this location but do not run a public-facing shopfront. Client engagements are handled remotely from our Melbourne base.\n\nWhich location matters most for your growth right now?\nThe South-East Melbourne corridor — particularly the Monash, Knox and Whitehorse council areas surrounding our Glen Waverley base. This region has a high concentration of the small and medium businesses we serve across trades, health, retail and professional services. From that base we plan to expand across broader Victoria and eventually nationally.\n\n2. Mission, Vision, and Values\nMission (what you do and who you help?)\nWe help Australian small and medium businesses get online properly and grow with confidence. We do this by delivering honest, full-service digital solutions, from websites and SEO to ecommerce and business software, without the jargon or the runaround.\n\nVision (what success looks like in the future?)\nTo be Australia’s most trusted full-service digital agency for SMEs — the one businesses turn to when they are ready to get serious about their online presence and want a partner who will be straight with them.\n\nCore values (3–5 guiding principles)\n- Honest by default. We tell clients what they need to hear, not what sounds good. Transparency is just how we work.\n- Results over promises. Every solution we build is designed to deliver something measurable. We are not in the business of looking busy.\n- Accessible expertise. Professional digital solutions should not require an enterprise budget. We make serious digital work available to any SME ready to grow.\n- Always improving. We hold ourselves to a higher standard with every project. The digital space moves fast and we move with it, for our clients first.\n\n3. Products and Services\nList of core products/services.\nWebsite Design — custom builds for SMEs with no presence or a poor one. Project-based\npricing.\nEcommerce Setup — end-to-end online store setup for businesses ready to sell online.\nSEO & Digital Marketing — search optimisation, Google Business Profile and branding\nsupport for more inbound enquiries over time.\nAccounting Software Integration — setup and integration of accounting or ERP software for\ncleaner operations.\nFree SEO Audit — a no-cost entry point for prospects. A lead-generation tool, not a revenue\nline.\n\nOutcomes: the results your customers get.\nA live, well-built site that gives the business credibility; better visibility and more inbound enquiries; cleaner back-office operations; and a single partner who covers everything they need as they grow.\n\nPricing: how you package or charge for your work.\nhow you package or charge\nAll paid services are quoted per project. No active retainers yet. This works for one-off builds but leaves recurring revenue on the table, particularly for SEO where results compound over months.\n\nHero Offer: the offer that drives most of your revenue.\nWebsite Design — SMEs getting a professional online presence for the first time. Priced per project with a custom quote. SEO and digital marketing is the natural first monthly retainer to add predictable revenue alongside project work.\n\n4. Audience and Customers\nIdeal customer profile (plain English).\nAn SME owner in their first two years of operation, based in or around South-East Melbourne, running a trade, service or professional-services business. Digital presence has not been a priority yet, but they now know they need one. They are not technical, do not want to become technical, and are looking for someone local they can actually talk to.\n\nCustomer segments (if you serve more than one type of customer).\n- Trades and service businesses. Plumbers, electricians, cleaners and similar operators who built their client base on word of mouth and now need a proper web presence to grow beyond their network.\n- Professional services. Accountants, consultants and clinics that need to look credible and be findable online. Their clients search for them by service type before making contact.\n\nCustomer Problems: the challenges they face.\nThey have no website, or an outdated one that no longer reflects the business. They are losing enquiries to competitors who are more visible on Google. They do not have the time or interest to manage their own digital presence and have no idea where to start.\n\nWhy do customers choose you?\nThey heard about us from someone they trust. Once they reach out, they stay because we speak plainly, do not overcomplicate things, and are reachable when they need us. For a first-time buyer of digital services, that accessibility and clarity matters more than price.\n\n5. Competitors and Differentiators\nDirect Competitors: businesses offering similar products or services.\n- Small local digital agencies in Melbourne. The most like-for-like competition — similar SME clients, similar scale, similar services. Most are not specifically focused on brand-new businesses.\n- Freelance web designers. Cheaper, but typically a single skill, no ongoing support and no capacity to grow with the client.\n\nIndirect Competitors: alternatives your customers might choose instead.\nDIY platforms like Wix, Squarespace and GoDaddy. Not agencies, but they absorb a real segment of the market. Owners who believe they can handle it themselves start here — and many come back once they realise the result does not reflect the business or the time cost is too high.\n\nYour Edge: what you do differently and why customers choose you.\nwhat you do differently\nBocledi Digital is the agency built specifically for businesses in their first two years. We work with owners who are still figuring things out, speak plainly, and offer the full range of services they will need as they grow — from a website to SEO to business software — without handing them off at each stage. That focus is a deliberate choice larger agencies will not bother copying, because new SMEs are not their target market.\n\nFor brand new Australian SMEs ready to get online properly, Bocledi Digital is the full-service digital agency that meets them at the start and grows with them, without the jargon, the runaround, or the agency ego.\n\n6. Brand Positioning and Messaging\nPositioning Statement: the core idea you want to own.\nFor brand new Australian SMEs ready to get online properly, Bocledi Digital is the full-service digital agency that meets them at the start, handles everything they need, and stays straight with them throughout.\n\nShort pitch / 7-second explanation.\nWe get new small businesses online professionally, without the jargon or the runaround.\n\nHooks/Taglines: memorable lines that spark interest.\n- Your first website, done properly.\n- The agency that actually picks up the phone.\n- Built for businesses that are just getting started.\n- No jargon. No handoffs. No surprises.\n- We grow when you grow.\n\nTone of Voice: choose the style that fits your brand.\nPlain. Knows its stuff without needing big words to prove it.\nDirect. Short sentences. Say the thing, then stop.\nHonest about limitations. If something takes time, say so. This builds more trust than any tagline.\nWarm without being soft. Reassures through clarity, not enthusiasm. Avoid corporate filler and buzzwords like “innovative solutions” or “digital transformation.”\n\n7. Brand Story\nWho is your ideal customer?\nYou started your business because you are good at what you do. You built something real.\nClients come back. Word spreads. But somewhere along the way you noticed the businesses\naround you had a proper online presence and you did not. They were showing up on Google.\nTheir websites looked the part. And you were still relying on referrals and hoping people would\nfind you.\n\nWhat are they struggling with?\nIt is not that you did not care. You just had a business to run. The problem is that in 2026, being\ninvisible online is not a neutral position. Potential clients search before they call. If they cannot\nfind you, or what they find does not look right, they move on. Someone else gets the job.\n\nHow does your brand help?\nThat gap between where you are and where you need to be is exactly what Bocledi Digital exists\nto close. We work with brand-new small businesses across Australia who are ready to get\nonline properly — a real, professional presence that reflects the business you have actually\nbuilt. We handle the website, the search visibility and the software that keeps operations\nrunning cleanly, without making you feel like you need a technology degree to keep up.\n\nWhat does life look like after success?\nWe are based in Melbourne. We pick up the phone. We tell you what will work and what will not,\nand we do not disappear once the project is done. By the time we are finished, you are not\nbehind anymore — you are just focused on growing, which is where your attention should have\nbeen all along.\n\n8. Brand Personality and Voice\nBrand personality traits.\nGrounded. We do not oversell or overcomplicate. Clients always know where they stand with us.\nWarm. We work with people new to this. We treat every client like their business matters, because to them it does.\nConfident. We know our craft. When we recommend something, there is a reason for it.\nReassuring. How we show up and explain things should make clients feel they made the right call.\n\nVoice Guidelines: the do's and don'ts that keep your communication consistent.\nPlain English. No jargon, no acronyms without explanation.\nKeep sentences short. If a sentence needs a second read, it needs a rewrite.\nBe specific. “Your website live within three weeks” beats “we deliver results efficiently.”\nSkip the enthusiasm. No exclamation marks, no “excited to announce,” no “we are passionate about.” Let the work speak.\n\nOne-Word Descriptor: the single word that captures your brand's essence.\nSteady. Bocledi Digital is the calm in the room. Not flashy, not loud. Just capable, clear and reliable in a space full of noise.\n\n9. Brand Style Guide\nLogo [upload].\nBrand colours, e.g: your colour codes: #8c52ff\nBrand colours\n- Deep Navy #1B3A6B\n- Soft Background #EAF4FB\n- White #FFFFFF\n- Bright Cyan #30CCF0\n- Ink / Text #222A33\n\nBrand colour # numbers\n- Soft Background #EAF4FB\n- White #FFFFFF\n- Bright Cyan #30CCF0\n\nFonts / typography.\nClean bold sans-serif for headlines, lighter weight for body. Recommended system: Inter or DM Sans across all digital touchpoints. Headlines bold to extra-bold; body regular with generous line spacing, never smaller than 15px on screen.\n\nVisual preferences.\nEvolve from blurred stock tech photography toward sharper, warmer photography of real people and real businesses. Keep the two-tone palette tight, with the soft cyan-to-white gradient reserved for large background areas only — not UI components.\n\nAd layout notes\nKeep the contact email info@bocledi-digital.com.au consistent across all assets. Avoid the em dash in taglines — “Get Your Business Online. Fast.” reads cleaner than “Get Your Business Online — Fast.”\n\n10. Website and Infrastructure\nWhat website platform do you use? Tick one. If you select other, please provide the platform name.\nWordpress · Webflow · Shopify · Other — Wix\n\nWhere is your Domain or DNS hosted?\nCloudflare · GoDaddy · Namecheap · Via domain registrar’s control panelSelected: GoDaddy\n\n11. Marketing Channels\nCurrent channels in use.\n- Referral program. Highest-leverage move. A simple, structured incentive formalises behaviour that already happens, with almost no ongoing upkeep.\n- SEO & blog content. Two to three articles a month targeting terms like “web design for small business Melbourne.”\n- Organic social (Facebook). Practical, plain content in local business groups and tradie networks — not promotional posts.\n- Email marketing. A short monthly email to past clients and enquiries keeps Bocledi top of mind.\n\nChannels you want to use next.\nnot provided this information\n\nPaid vs organic mix (if any).\nOrganic and relationship-led for now. Paid ads, LinkedIn and Instagram are set aside until the core offer and conversion process are proven. Focus: one referral system, one SEO article a month, one local Facebook group, consistently.\n\n12. Marketing Assets\nExisting assets (logo files, photos, videos, testimonials, case studies, written content).\n(WHAT YOU ALREADY HAVE TO WORK WITH)\n\nReady to use\n- Logo files. PNG and SVG confirmed — ready for any designer or developer.\n- Ad creatives. Two formatted social ads exist; contact details reference a legacy domain and must be updated before reuse.\n\nNeeds work\n- Photography. Phone photos only — a half-day brand shoot would solve this across all channels\n- Website copy. Live but predates this strategy; home, about and services pages need rewriting.\n- Templates. Social, email and proposal templates need to be systematised.\n\nMust be created\n- Three short written testimonials (immediate priority), the first SEO and blog content, and an email list with a reusable template — all starting from zero.\n\nPriority order for agencies\n- Hand over logo files first. Fix contact details on ad creatives. Commission photography before any paid activity. Rewrite website copy before driving new traffic.\n\n13. Keywords and SEO Focus\nCore topics you want to be known for.\n- Getting online for the first time. The primary content territory — the problem we solve most.\n- Affordable web design for small business. Being most visible when budget is on the buyer’s mind — not being the cheapest.\n- Local SEO and Google visibility. The second most common problem after having no website.\n- Business software setup. A supporting topic that sets us apart from pure web agencies.\n\nPrimary keywords/themes (the search terms and themes your ideal customers actually use)\nWeb design for small business Melbourne · Affordable website design Melbourne · SEO for small business Melbourne · Website design Glen Waverley · Digital agency Glen Waverley · How to get my business online Australia · Accounting software setup small business.\n\nWhat to avoid\nBroad national terms like “web design” or “digital agency” at this stage — the competition is too established and the budget to rank is not justified yet. Own the suburb, then the city, then expand.\n\n14. Goals and Success Metrics\nPrimary business goal (your main focus for the next 6–12 months).\nBy month 12, Bocledi Digital consistently brings in 4 to 5 new website-design clients per month through channels beyond referrals alone.\n\nKey outcomes you care about (leads, sales, visibility, etc.).\n- New clients per month. 2–3 by month 6, rising to 4–5 by month 12.\n- Monthly revenue. Double the current average by month 12 — through volume, not larger projects.\n- Website enquiries. 5 or more qualified inbound enquiries per month by month 6.\n- Visibility. Page one for at least 3 target suburb-level keywords within 12 months, while maintaining the referral rate.\n\nBiggest constraints: what's limiting progress (time, budget, clarity, systems).\nTime is the binding constraint — not budget, brand clarity or product quality. With 2–5 hours a week for marketing, the strategy must stay narrow: one referral system, one SEO article a month, one social post a week. The strategy only works if it is simple enough to sustain alone.\n","compiled_search_text":"bocledi pty ltd marketing passport your complete marketing foundation, organised in one place. 1. business basics website address https://bocledi-digital.com.au business stage growing country australia which industry best describes your primary business? bocledi digital operates as a digital agency and it solutions provider. our primary services include website design, seo, ecommerce support, digital marketing, and accounting and erp software integration, all tailored for small and medium enterprises across australia. how does your business primarily operate? we operate entirely online and on a project basis. clients engage us through our website via a requirements-gathering form, and all services are delivered remotely. we do not operate a walk-in shopfront or appointment-based in-person model. where do you currently serve customers? we serve customers australia-wide. our positioning and messaging is directed at australian businesses broadly, without restriction to any specific state or region. if you have a physical presence, where is it located? our business is based in glen waverley, melbourne, victoria. we operate from this location but do not run a public-facing shopfront. client engagements are handled remotely from our melbourne base. which location matters most for your growth right now? the south-east melbourne corridor — particularly the monash, knox and whitehorse council areas surrounding our glen waverley base. this region has a high concentration of the small and medium businesses we serve across trades, health, retail and professional services. from that base we plan to expand across broader victoria and eventually nationally. 2. mission, vision, and values mission (what you do and who you help?) we help australian small and medium businesses get online properly and grow with confidence. we do this by delivering honest, full-service digital solutions, from websites and seo to ecommerce and business software, without the jargon or the runaround. vision (what success looks like in the future?) to be australia’s most trusted full-service digital agency for smes — the one businesses turn to when they are ready to get serious about their online presence and want a partner who will be straight with them. core values (3–5 guiding principles) - honest by default. we tell clients what they need to hear, not what sounds good. transparency is just how we work. - results over promises. every solution we build is designed to deliver something measurable. we are not in the business of looking busy. - accessible expertise. professional digital solutions should not require an enterprise budget. we make serious digital work available to any sme ready to grow. - always improving. we hold ourselves to a higher standard with every project. the digital space moves fast and we move with it, for our clients first. 3. products and services list of core products/services. website design — custom builds for smes with no presence or a poor one. project-based pricing. ecommerce setup — end-to-end online store setup for businesses ready to sell online. seo & digital marketing — search optimisation, google business profile and branding support for more inbound enquiries over time. accounting software integration — setup and integration of accounting or erp software for cleaner operations. free seo audit — a no-cost entry point for prospects. a lead-generation tool, not a revenue line. outcomes: the results your customers get. a live, well-built site that gives the business credibility; better visibility and more inbound enquiries; cleaner back-office operations; and a single partner who covers everything they need as they grow. pricing: how you package or charge for your work. how you package or charge all paid services are quoted per project. no active retainers yet. this works for one-off builds but leaves recurring revenue on the table, particularly for seo where results compound over months. hero offer: the offer that drives most of your revenue. website design — smes getting a professional online presence for the first time. priced per project with a custom quote. seo and digital marketing is the natural first monthly retainer to add predictable revenue alongside project work. 4. audience and customers ideal customer profile (plain english). an sme owner in their first two years of operation, based in or around south-east melbourne, running a trade, service or professional-services business. digital presence has not been a priority yet, but they now know they need one. they are not technical, do not want to become technical, and are looking for someone local they can actually talk to. customer segments (if you serve more than one type of customer). - trades and service businesses. plumbers, electricians, cleaners and similar operators who built their client base on word of mouth and now need a proper web presence to grow beyond their network. - professional services. accountants, consultants and clinics that need to look credible and be findable online. their clients search for them by service type before making contact. customer problems: the challenges they face. they have no website, or an outdated one that no longer reflects the business. they are losing enquiries to competitors who are more visible on google. they do not have the time or interest to manage their own digital presence and have no idea where to start. why do customers choose you? they heard about us from someone they trust. once they reach out, they stay because we speak plainly, do not overcomplicate things, and are reachable when they need us. for a first-time buyer of digital services, that accessibility and clarity matters more than price. 5. competitors and differentiators direct competitors: businesses offering similar products or services. - small local digital agencies in melbourne. the most like-for-like competition — similar sme clients, similar scale, similar services. most are not specifically focused on brand-new businesses. - freelance web designers. cheaper, but typically a single skill, no ongoing support and no capacity to grow with the client. indirect competitors: alternatives your customers might choose instead. diy platforms like wix, squarespace and godaddy. not agencies, but they absorb a real segment of the market. owners who believe they can handle it themselves start here — and many come back once they realise the result does not reflect the business or the time cost is too high. your edge: what you do differently and why customers choose you. what you do differently bocledi digital is the agency built specifically for businesses in their first two years. we work with owners who are still figuring things out, speak plainly, and offer the full range of services they will need as they grow — from a website to seo to business software — without handing them off at each stage. that focus is a deliberate choice larger agencies will not bother copying, because new smes are not their target market. for brand new australian smes ready to get online properly, bocledi digital is the full-service digital agency that meets them at the start and grows with them, without the jargon, the runaround, or the agency ego. 6. brand positioning and messaging positioning statement: the core idea you want to own. for brand new australian smes ready to get online properly, bocledi digital is the full-service digital agency that meets them at the start, handles everything they need, and stays straight with them throughout. short pitch / 7-second explanation. we get new small businesses online professionally, without the jargon or the runaround. hooks/taglines: memorable lines that spark interest. - your first website, done properly. - the agency that actually picks up the phone. - built for businesses that are just getting started. - no jargon. no handoffs. no surprises. - we grow when you grow. tone of voice: choose the style that fits your brand. plain. knows its stuff without needing big words to prove it. direct. short sentences. say the thing, then stop. honest about limitations. if something takes time, say so. this builds more trust than any tagline. warm without being soft. reassures through clarity, not enthusiasm. avoid corporate filler and buzzwords like “innovative solutions” or “digital transformation.” 7. brand story who is your ideal customer? you started your business because you are good at what you do. you built something real. clients come back. word spreads. but somewhere along the way you noticed the businesses around you had a proper online presence and you did not. they were showing up on google. their websites looked the part. and you were still relying on referrals and hoping people would find you. what are they struggling with? it is not that you did not care. you just had a business to run. the problem is that in 2026, being invisible online is not a neutral position. potential clients search before they call. if they cannot find you, or what they find does not look right, they move on. someone else gets the job. how does your brand help? that gap between where you are and where you need to be is exactly what bocledi digital exists to close. we work with brand-new small businesses across australia who are ready to get online properly — a real, professional presence that reflects the business you have actually built. we handle the website, the search visibility and the software that keeps operations running cleanly, without making you feel like you need a technology degree to keep up. what does life look like after success? we are based in melbourne. we pick up the phone. we tell you what will work and what will not, and we do not disappear once the project is done. by the time we are finished, you are not behind anymore — you are just focused on growing, which is where your attention should have been all along. 8. brand personality and voice brand personality traits. grounded. we do not oversell or overcomplicate. clients always know where they stand with us. warm. we work with people new to this. we treat every client like their business matters, because to them it does. confident. we know our craft. when we recommend something, there is a reason for it. reassuring. how we show up and explain things should make clients feel they made the right call. voice guidelines: the do's and don'ts that keep your communication consistent. plain english. no jargon, no acronyms without explanation. keep sentences short. if a sentence needs a second read, it needs a rewrite. be specific. “your website live within three weeks” beats “we deliver results efficiently.” skip the enthusiasm. no exclamation marks, no “excited to announce,” no “we are passionate about.” let the work speak. one-word descriptor: the single word that captures your brand's essence. steady. bocledi digital is the calm in the room. not flashy, not loud. just capable, clear and reliable in a space full of noise. 9. brand style guide logo [upload]. brand colours, e.g: your colour codes: #8c52ff brand colours - deep navy #1b3a6b - soft background #eaf4fb - white #ffffff - bright cyan #30ccf0 - ink / text #222a33 brand colour # numbers - soft background #eaf4fb - white #ffffff - bright cyan #30ccf0 fonts / typography. clean bold sans-serif for headlines, lighter weight for body. recommended system: inter or dm sans across all digital touchpoints. headlines bold to extra-bold; body regular with generous line spacing, never smaller than 15px on screen. visual preferences. evolve from blurred stock tech photography toward sharper, warmer photography of real people and real businesses. keep the two-tone palette tight, with the soft cyan-to-white gradient reserved for large background areas only — not ui components. ad layout notes keep the contact email info@bocledi-digital.com.au consistent across all assets. avoid the em dash in taglines — “get your business online. fast.” reads cleaner than “get your business online — fast.” 10. website and infrastructure what website platform do you use? tick one. if you select other, please provide the platform name. wordpress · webflow · shopify · other — wix where is your domain or dns hosted? cloudflare · godaddy · namecheap · via domain registrar’s control panelselected: godaddy 11. marketing channels current channels in use. - referral program. highest-leverage move. a simple, structured incentive formalises behaviour that already happens, with almost no ongoing upkeep. - seo & blog content. two to three articles a month targeting terms like “web design for small business melbourne.” - organic social (facebook). practical, plain content in local business groups and tradie networks — not promotional posts. - email marketing. a short monthly email to past clients and enquiries keeps bocledi top of mind. channels you want to use next. not provided this information paid vs organic mix (if any). organic and relationship-led for now. paid ads, linkedin and instagram are set aside until the core offer and conversion process are proven. focus: one referral system, one seo article a month, one local facebook group, consistently. 12. marketing assets existing assets (logo files, photos, videos, testimonials, case studies, written content). (what you already have to work with) ready to use - logo files. png and svg confirmed — ready for any designer or developer. - ad creatives. two formatted social ads exist; contact details reference a legacy domain and must be updated before reuse. needs work - photography. phone photos only — a half-day brand shoot would solve this across all channels - website copy. live but predates this strategy; home, about and services pages need rewriting. - templates. social, email and proposal templates need to be systematised. must be created - three short written testimonials (immediate priority), the first seo and blog content, and an email list with a reusable template — all starting from zero. priority order for agencies - hand over logo files first. fix contact details on ad creatives. commission photography before any paid activity. rewrite website copy before driving new traffic. 13. keywords and seo focus core topics you want to be known for. - getting online for the first time. the primary content territory — the problem we solve most. - affordable web design for small business. being most visible when budget is on the buyer’s mind — not being the cheapest. - local seo and google visibility. the second most common problem after having no website. - business software setup. a supporting topic that sets us apart from pure web agencies. primary keywords/themes (the search terms and themes your ideal customers actually use) web design for small business melbourne · affordable website design melbourne · seo for small business melbourne · website design glen waverley · digital agency glen waverley · how to get my business online australia · accounting software setup small business. what to avoid broad national terms like “web design” or “digital agency” at this stage — the competition is too established and the budget to rank is not justified yet. own the suburb, then the city, then expand. 14. goals and success metrics primary business goal (your main focus for the next 6–12 months). by month 12, bocledi digital consistently brings in 4 to 5 new website-design clients per month through channels beyond referrals alone. key outcomes you care about (leads, sales, visibility, etc.). - new clients per month. 2–3 by month 6, rising to 4–5 by month 12. - monthly revenue. double the current average by month 12 — through volume, not larger projects. - website enquiries. 5 or more qualified inbound enquiries per month by month 6. - visibility. page one for at least 3 target suburb-level keywords within 12 months, while maintaining the referral rate. biggest constraints: what's limiting progress (time, budget, clarity, systems). time is the binding constraint — not budget, brand clarity or product quality. with 2–5 hours a week for marketing, the strategy must stay narrow: one referral system, one seo article a month, one social post a week. the strategy only works if it is simple enough to sustain alone.","content_hash":"433bf3e4c267f373ac1c0e800cbdcf3f48fc0760a58ee96132c21ed649a0a06d","foundation_line":"Your complete marketing foundation, organised in one place.","published_at":"2026-08-24T14:08:51.435Z","logo_url":"https://mcp-api.admin.gnr.media/public/passports/bocledi-pty-ltd-5bb2f52ce6/logo","sections":[{"module_id":"m01","number":1,"heading":"Business Basics","anchor":"business-basics","blocks":[{"question":"Website Address","answer":"https://bocledi-digital.com.au"},{"question":"Business Stage","answer":"Growing"},{"question":"Country","answer":"Australia"},{"question":"Which industry best describes your primary business?","answer":"Bocledi Digital operates as a Digital Agency and IT Solutions provider. Our primary services include website design, SEO, ecommerce support, digital marketing, and accounting and ERP software integration, all tailored for small and medium enterprises across Australia."},{"question":"How does your business primarily operate?","answer":"We operate entirely online and on a project basis. Clients engage us through our website via a requirements-gathering form, and all services are delivered remotely. We do not operate a walk-in shopfront or appointment-based in-person model."},{"question":"Where do you currently serve customers?","answer":"We serve customers Australia-wide. Our positioning and messaging is directed at Australian businesses broadly, without restriction to any specific state or region."},{"question":"If you have a physical presence, where is it located?","answer":"Our business is based in Glen Waverley, Melbourne, Victoria. We operate from this location but do not run a public-facing shopfront. Client engagements are handled remotely from our Melbourne base."},{"question":"Which location matters most for your growth right now?","answer":"The South-East Melbourne corridor — particularly the Monash, Knox and Whitehorse council areas surrounding our Glen Waverley base. This region has a high concentration of the small and medium businesses we serve across trades, health, retail and professional services. From that base we plan to expand across broader Victoria and eventually nationally."}]},{"module_id":"m02","number":2,"heading":"Mission, Vision, and Values","anchor":"mission-vision-and-values","blocks":[{"question":"Mission (what you do and who you help?)","answer":"We help Australian small and medium businesses get online properly and grow with confidence. We do this by delivering honest, full-service digital solutions, from websites and SEO to ecommerce and business software, without the jargon or the runaround."},{"question":"Vision (what success looks like in the future?)","answer":"To be Australia’s most trusted full-service digital agency for SMEs — the one businesses turn to when they are ready to get serious about their online presence and want a partner who will be straight with them."},{"question":"Core values (3–5 guiding principles)","answer":"- Honest by default. We tell clients what they need to hear, not what sounds good. Transparency is just how we work.\n- Results over promises. Every solution we build is designed to deliver something measurable. We are not in the business of looking busy.\n- Accessible expertise. Professional digital solutions should not require an enterprise budget. We make serious digital work available to any SME ready to grow.\n- Always improving. We hold ourselves to a higher standard with every project. The digital space moves fast and we move with it, for our clients first."}]},{"module_id":"m03","number":3,"heading":"Products and Services","anchor":"products-and-services","blocks":[{"question":"List of core products/services.","answer":"Website Design — custom builds for SMEs with no presence or a poor one. Project-based\npricing.\nEcommerce Setup — end-to-end online store setup for businesses ready to sell online.\nSEO & Digital Marketing — search optimisation, Google Business Profile and branding\nsupport for more inbound enquiries over time.\nAccounting Software Integration — setup and integration of accounting or ERP software for\ncleaner operations.\nFree SEO Audit — a no-cost entry point for prospects. A lead-generation tool, not a revenue\nline."},{"question":"Outcomes: the results your customers get.","answer":"A live, well-built site that gives the business credibility; better visibility and more inbound enquiries; cleaner back-office operations; and a single partner who covers everything they need as they grow."},{"question":"Pricing: how you package or charge for your work.","answer":"how you package or charge\nAll paid services are quoted per project. No active retainers yet. This works for one-off builds but leaves recurring revenue on the table, particularly for SEO where results compound over months."},{"question":"Hero Offer: the offer that drives most of your revenue.","answer":"Website Design — SMEs getting a professional online presence for the first time. Priced per project with a custom quote. SEO and digital marketing is the natural first monthly retainer to add predictable revenue alongside project work."}]},{"module_id":"m04","number":4,"heading":"Audience and Customers","anchor":"audience-and-customers","blocks":[{"question":"Ideal customer profile (plain English).","answer":"An SME owner in their first two years of operation, based in or around South-East Melbourne, running a trade, service or professional-services business. Digital presence has not been a priority yet, but they now know they need one. They are not technical, do not want to become technical, and are looking for someone local they can actually talk to."},{"question":"Customer segments (if you serve more than one type of customer).","answer":"- Trades and service businesses. Plumbers, electricians, cleaners and similar operators who built their client base on word of mouth and now need a proper web presence to grow beyond their network.\n- Professional services. Accountants, consultants and clinics that need to look credible and be findable online. Their clients search for them by service type before making contact."},{"question":"Customer Problems: the challenges they face.","answer":"They have no website, or an outdated one that no longer reflects the business. They are losing enquiries to competitors who are more visible on Google. They do not have the time or interest to manage their own digital presence and have no idea where to start."},{"question":"Why do customers choose you?","answer":"They heard about us from someone they trust. Once they reach out, they stay because we speak plainly, do not overcomplicate things, and are reachable when they need us. For a first-time buyer of digital services, that accessibility and clarity matters more than price."}]},{"module_id":"m05","number":5,"heading":"Competitors and Differentiators","anchor":"competitors-and-differentiators","blocks":[{"question":"Direct Competitors: businesses offering similar products or services.","answer":"- Small local digital agencies in Melbourne. The most like-for-like competition — similar SME clients, similar scale, similar services. Most are not specifically focused on brand-new businesses.\n- Freelance web designers. Cheaper, but typically a single skill, no ongoing support and no capacity to grow with the client."},{"question":"Indirect Competitors: alternatives your customers might choose instead.","answer":"DIY platforms like Wix, Squarespace and GoDaddy. Not agencies, but they absorb a real segment of the market. Owners who believe they can handle it themselves start here — and many come back once they realise the result does not reflect the business or the time cost is too high."},{"question":"Your Edge: what you do differently and why customers choose you.","answer":"what you do differently\nBocledi Digital is the agency built specifically for businesses in their first two years. We work with owners who are still figuring things out, speak plainly, and offer the full range of services they will need as they grow — from a website to SEO to business software — without handing them off at each stage. That focus is a deliberate choice larger agencies will not bother copying, because new SMEs are not their target market.\n\nFor brand new Australian SMEs ready to get online properly, Bocledi Digital is the full-service digital agency that meets them at the start and grows with them, without the jargon, the runaround, or the agency ego."}]},{"module_id":"m06","number":6,"heading":"Brand Positioning and Messaging","anchor":"brand-positioning-and-messaging","blocks":[{"question":"Positioning Statement: the core idea you want to own.","answer":"For brand new Australian SMEs ready to get online properly, Bocledi Digital is the full-service digital agency that meets them at the start, handles everything they need, and stays straight with them throughout."},{"question":"Short pitch / 7-second explanation.","answer":"We get new small businesses online professionally, without the jargon or the runaround."},{"question":"Hooks/Taglines: memorable lines that spark interest.","answer":"- Your first website, done properly.\n- The agency that actually picks up the phone.\n- Built for businesses that are just getting started.\n- No jargon. No handoffs. No surprises.\n- We grow when you grow."},{"question":"Tone of Voice: choose the style that fits your brand.","answer":"Plain. Knows its stuff without needing big words to prove it.\nDirect. Short sentences. Say the thing, then stop.\nHonest about limitations. If something takes time, say so. This builds more trust than any tagline.\nWarm without being soft. Reassures through clarity, not enthusiasm. Avoid corporate filler and buzzwords like “innovative solutions” or “digital transformation.”"}]},{"module_id":"m07","number":7,"heading":"Brand Story","anchor":"brand-story","blocks":[{"question":"Who is your ideal customer?","answer":"You started your business because you are good at what you do. You built something real.\nClients come back. Word spreads. But somewhere along the way you noticed the businesses\naround you had a proper online presence and you did not. They were showing up on Google.\nTheir websites looked the part. And you were still relying on referrals and hoping people would\nfind you."},{"question":"What are they struggling with?","answer":"It is not that you did not care. You just had a business to run. The problem is that in 2026, being\ninvisible online is not a neutral position. Potential clients search before they call. If they cannot\nfind you, or what they find does not look right, they move on. Someone else gets the job."},{"question":"How does your brand help?","answer":"That gap between where you are and where you need to be is exactly what Bocledi Digital exists\nto close. We work with brand-new small businesses across Australia who are ready to get\nonline properly — a real, professional presence that reflects the business you have actually\nbuilt. We handle the website, the search visibility and the software that keeps operations\nrunning cleanly, without making you feel like you need a technology degree to keep up."},{"question":"What does life look like after success?","answer":"We are based in Melbourne. We pick up the phone. We tell you what will work and what will not,\nand we do not disappear once the project is done. By the time we are finished, you are not\nbehind anymore — you are just focused on growing, which is where your attention should have\nbeen all along."}]},{"module_id":"m08","number":8,"heading":"Brand Personality and Voice","anchor":"brand-personality-and-voice","blocks":[{"question":"Brand personality traits.","answer":"Grounded. We do not oversell or overcomplicate. Clients always know where they stand with us.\nWarm. We work with people new to this. We treat every client like their business matters, because to them it does.\nConfident. We know our craft. When we recommend something, there is a reason for it.\nReassuring. How we show up and explain things should make clients feel they made the right call."},{"question":"Voice Guidelines: the do's and don'ts that keep your communication consistent.","answer":"Plain English. No jargon, no acronyms without explanation.\nKeep sentences short. If a sentence needs a second read, it needs a rewrite.\nBe specific. “Your website live within three weeks” beats “we deliver results efficiently.”\nSkip the enthusiasm. No exclamation marks, no “excited to announce,” no “we are passionate about.” Let the work speak."},{"question":"One-Word Descriptor: the single word that captures your brand's essence.","answer":"Steady. Bocledi Digital is the calm in the room. Not flashy, not loud. Just capable, clear and reliable in a space full of noise."}]},{"module_id":"m09","number":9,"heading":"Brand Style Guide","anchor":"brand-style-guide","blocks":[{"question":"Logo [upload].","answer":"Brand colours, e.g: your colour codes: #8c52ff\nBrand colours\n- Deep Navy #1B3A6B\n- Soft Background #EAF4FB\n- White #FFFFFF\n- Bright Cyan #30CCF0\n- Ink / Text #222A33"},{"question":"Brand colour # numbers","answer":"- Soft Background #EAF4FB\n- White #FFFFFF\n- Bright Cyan #30CCF0"},{"question":"Fonts / typography.","answer":"Clean bold sans-serif for headlines, lighter weight for body. Recommended system: Inter or DM Sans across all digital touchpoints. Headlines bold to extra-bold; body regular with generous line spacing, never smaller than 15px on screen."},{"question":"Visual preferences.","answer":"Evolve from blurred stock tech photography toward sharper, warmer photography of real people and real businesses. Keep the two-tone palette tight, with the soft cyan-to-white gradient reserved for large background areas only — not UI components.\n\nAd layout notes\nKeep the contact email info@bocledi-digital.com.au consistent across all assets. Avoid the em dash in taglines — “Get Your Business Online. Fast.” reads cleaner than “Get Your Business Online — Fast.”"}]},{"module_id":"m10","number":10,"heading":"Website and Infrastructure","anchor":"website-and-infrastructure","blocks":[{"question":"What website platform do you use? Tick one. If you select other, please provide the platform name.","answer":"Wordpress · Webflow · Shopify · Other — Wix"},{"question":"Where is your Domain or DNS hosted?","answer":"Cloudflare · GoDaddy · Namecheap · Via domain registrar’s control panelSelected: GoDaddy"}]},{"module_id":"m11","number":11,"heading":"Marketing Channels","anchor":"marketing-channels","blocks":[{"question":"Current channels in use.","answer":"- Referral program. Highest-leverage move. A simple, structured incentive formalises behaviour that already happens, with almost no ongoing upkeep.\n- SEO & blog content. Two to three articles a month targeting terms like “web design for small business Melbourne.”\n- Organic social (Facebook). Practical, plain content in local business groups and tradie networks — not promotional posts.\n- Email marketing. A short monthly email to past clients and enquiries keeps Bocledi top of mind."},{"question":"Channels you want to use next.","answer":"not provided this information"},{"question":"Paid vs organic mix (if any).","answer":"Organic and relationship-led for now. Paid ads, LinkedIn and Instagram are set aside until the core offer and conversion process are proven. Focus: one referral system, one SEO article a month, one local Facebook group, consistently."}]},{"module_id":"m12","number":12,"heading":"Marketing Assets","anchor":"marketing-assets","blocks":[{"question":"Existing assets (logo files, photos, videos, testimonials, case studies, written content).","answer":"(WHAT YOU ALREADY HAVE TO WORK WITH)\n\nReady to use\n- Logo files. PNG and SVG confirmed — ready for any designer or developer.\n- Ad creatives. Two formatted social ads exist; contact details reference a legacy domain and must be updated before reuse.\n\nNeeds work\n- Photography. Phone photos only — a half-day brand shoot would solve this across all channels\n- Website copy. Live but predates this strategy; home, about and services pages need rewriting.\n- Templates. Social, email and proposal templates need to be systematised.\n\nMust be created\n- Three short written testimonials (immediate priority), the first SEO and blog content, and an email list with a reusable template — all starting from zero.\n\nPriority order for agencies\n- Hand over logo files first. Fix contact details on ad creatives. Commission photography before any paid activity. Rewrite website copy before driving new traffic."}]},{"module_id":"m13","number":13,"heading":"Keywords and SEO Focus","anchor":"keywords-and-seo-focus","blocks":[{"question":"Core topics you want to be known for.","answer":"- Getting online for the first time. The primary content territory — the problem we solve most.\n- Affordable web design for small business. Being most visible when budget is on the buyer’s mind — not being the cheapest.\n- Local SEO and Google visibility. The second most common problem after having no website.\n- Business software setup. A supporting topic that sets us apart from pure web agencies."},{"question":"Primary keywords/themes (the search terms and themes your ideal customers actually use)","answer":"Web design for small business Melbourne · Affordable website design Melbourne · SEO for small business Melbourne · Website design Glen Waverley · Digital agency Glen Waverley · How to get my business online Australia · Accounting software setup small business.\n\nWhat to avoid\nBroad national terms like “web design” or “digital agency” at this stage — the competition is too established and the budget to rank is not justified yet. Own the suburb, then the city, then expand."}]},{"module_id":"m14","number":14,"heading":"Goals and Success Metrics","anchor":"goals-and-success-metrics","blocks":[{"question":"Primary business goal (your main focus for the next 6–12 months).","answer":"By month 12, Bocledi Digital consistently brings in 4 to 5 new website-design clients per month through channels beyond referrals alone."},{"question":"Key outcomes you care about (leads, sales, visibility, etc.).","answer":"- New clients per month. 2–3 by month 6, rising to 4–5 by month 12.\n- Monthly revenue. Double the current average by month 12 — through volume, not larger projects.\n- Website enquiries. 5 or more qualified inbound enquiries per month by month 6.\n- Visibility. Page one for at least 3 target suburb-level keywords within 12 months, while maintaining the referral rate."},{"question":"Biggest constraints: what's limiting progress (time, budget, clarity, systems).","answer":"Time is the binding constraint — not budget, brand clarity or product quality. With 2–5 hours a week for marketing, the strategy must stay narrow: one referral system, one SEO article a month, one social post a week. The strategy only works if it is simple enough to sustain alone."}]}]}}